Basic SEO understanding

Overview of SEO & its basic terminologies.

Transcript

1. Understanding SEO Know Aabout SEO Terminologies & basic concept
2. New Tab What is SEO About SEO 01
3. SEO According to Moz SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Introduction to SEO
4. New Tab Basic terminologies of SEO SEO Terminologies 02
5. SERPs Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per- click (PPC) ads. Results Page
6. Keyword What are keywords Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.“ For example: SEO company in Bhopal This a location based keyword a person wanting SEO services in Bhopal will probably hit the query to get results.
7. Paid Search Paid search is a form of digital marketing marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay.
8. Authority Page Authority Domain Authority Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Check your page authority: https://moz.com/link- explorer Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Check your domain authority score: https://moz.com/domain-analysis
9. Content Related terminologies Heading tags Meta Description Title tag Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, Header tags, also known as heading tags, are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header tags improve the readability and SEO of a webpage.
10. Sitemap Home page Blog Sponsors About Events Join us Video Posts Calendar Guidelines History Mission Our Team Volunteer Options Sponsors Press A site map (or sitemap) is a list of pages of a web site within a domain.
11. What are back links Backlinks Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
12. Robots.txt The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. What is robot.txt file
13. Alternative Resources • SEO Glossary of Terms – By Moz • SEO Glossary: 200+ Terms & Definitions – By Search enginee journal For SEO Services For Terminologies • SEO Services