Print, Radio & TV Comparisons

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1. Base: 170,200 Yakima County adults Source; 2012 Scarbough Report R2, Yakima/Pasco/Richland/Kennewick DMA, Yakima County, WA. Avg. Issue Audience % Adult Market Reach Avg. Weekly Audience % Adult Market Reach Yakima Herald Republic: Daily Average Issue 84,700 50% Sunday Average Issue 92,100 54% Print Week 119,800 70% YakimaHerald.com avg. month 48,800 29% YHR Print & Online avg. week 123,800 73% Morning Drive 6-10 am % Adult Market Reach Afternoon Drive 3-7 pm % Adult Market Reach AM & FM Radio KIT AM 21,400 13% 9,600 6% KXDD FM 10,400 6% 9,700 6% KFFM FM 10,000 6% 11,600 7% KHHK FM 9,700 6% 15,100 9% KATS FM 8,300 5% 9,600 6% KDBL FM 7,100 4% 13,100 8% INTN FM 6,700 4% 9,200 5% KRSE FM 6,600 4% 7,200 4% KUTI AM 6,400 4% 4,800 3% KDNA FM 6,100 4% 4,900 3% KARY FM 5,800 3% 9,200 5% Prime Time M-F 8-11 pm % Adult Market Reach Late News 11-11:30 pm % Adult Market Reach Broadcast Television CBS (KIMA, ch 29) 39,700 23.3% 8,300 5% ABC (KAPP, ch 35) 35,000 20.6% 5,000 3% NBC (KNDO, ch 23) 29,800 17.5% 3,500 2% FOX (KFFX, ch 11/KCYU, ch 41) 29,200 17.2% 2,600 2% PBS (KYVE, ch 47) 15,000 8.8% 4,700 3% Univision (KUNW, ch 2) 10,300 6.0% 1,400 1% NBC (KNDU, ch 25) 8,500 5.0% 1,600 1% CW (KIMA - DT2) 7,500 4.4% 2,400 1% Univision (KVVK, ch 15) 6,700 3.9% 1,600 1% ABC (KVEW, ch 42) 6,700 3.9% 1,100 1% Watched Any Time of Day % Adult Market Reach Cable Television History 56,200 33% Discovery Channel 49,500 29% USA 47,300 28% ESPN 44,800 26% TNT 41,200 24% Food Network 40,300 24% A&E 39,300 23% TBS 36,300 21% FX 36,100 21% FOX News Channel 35,800 21% Yakima County Media Audience & Reach Comparisons Top Radio Stations: avg. Mon.-Fri. Weekly Audience Top TV Stations: avg. Mon.-Fri. weekly audience Top Cable Stations: avg. Sun.-Sat. Weekly audience