When the Sh*t Hits the Fan - Debugging Tracking Issues

In this talk, I present some approaches and tasks to undertake when your tracking goes awry. I run through common scenarios and debugging approaches to ensure you catch issues quickly and resolve them promptly.

Transcript

1. When the Sh*t Hits the Fan - Debugging Tracking Issues Kyle Rushton McGregor KRM Digital Marketing Ltd https://www.linkedin.com/in/kylerushtonmcgregor/ | https://speakerdeck.com/krmdigitaluk
2. ➔ Data since 2020 ➔ Over 2000 trained ➔ Orkney Islands
5. Agenda https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing 1. Context ◦ The Problem ◦ Adding Context ◦ Annotations
6. Agenda https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing 2. Questions to Answer ◦ What exactly broke ◦ When did it happen? ◦ Can it be isolated? ◦ Who has access?
7. Agenda https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing 3. Technical Approaches ◦ Browser Dev Tools ◦ Tag & Trigger Verification ◦ DataLayer & Consent
8. Find it before they do!
9. #brightonSEO @brightonSEO
10. Google Tag Manager #brightonSEO @brightonSEO
11. #brightonSEO @brightonSEO
12. #brightonSEO @brightonSEO
13. #brightonSEO @brightonSEO
14. Google Analytics #brightonSEO @brightonSEO
15. #brightonSEO @brightonSEO
16. #brightonSEO @brightonSEO
17. Add Context
18. Annotations #brightonSEO @brightonSEO
19. #brightonSEO @brightonSEO
20. #brightonSEO @brightonSEO
21. #brightonSEO @brightonSEO
22. Debugging ToolKit
23. Questions to Answer https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing • What exactly broke? • When did it happen? • Can it be isolated? • Who has access? • Approaches
24. What Exactly Broke? #brightonSEO @brightonSEO
25. What broke? Events Tracking in Tag Manager / Change of URLs / Change of dataLayer push event Sessions / Traffic Removal of Tracking Script / Consent https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing
26. Did it break? Events Is this seasonal? Sessions / Traffic Manual Penalty, Algorithm update https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing
27. When Did it Happen? #brightonSEO @brightonSEO
28. #brightonSEO @brightonSEO
29. #brightonSEO @brightonSEO
30. #brightonSEO @brightonSEO
31. #brightonSEO @brightonSEO
32. Can it be isolated? #brightonSEO @brightonSEO
33. Can It Be Isolated? https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing • Is it broken on all browsers? • Just mobile? • Just the staging environment? • A particular channel?
34. Who Has Access? #brightonSEO @brightonSEO
35. Developers #brightonSEO @brightonSEO
36. Other Agencies #brightonSEO @brightonSEO
37. Internal Teams #brightonSEO @brightonSEO
38. Peeps who don’t even work there! #brightonSEO @brightonSEO
39. You! #brightonSEO @brightonSEO
40. Approaches #brightonSEO @brightonSEO
41. Console in Browser Dev Tools
42. Does the Tag Actually Exist?
43. Changes to how the trigger is erm.. triggered
44. Changes to the dataLayer
45. #brightonSEO @brightonSEO
46. Consent
47. A few of my favourite things https://krmdigital.uk/ | Kyle Rushton McGregor | https://uk.linkedin.com/company/krm-digital-marketing • Responding to consent changes • Refreshing site on consent changes • Incorrect consent set up
48. #brightonSEO @brightonSEO Thank You www.linkedin.com/in/kylerushtonmcgregor/ KyleRM@krmdigital.uk krmdigital.uk Keep Up To Date Subscribe to my newsletter