Top explorations inGA4 that will helpSEOKyle Rushton McGregorKRMDigital UKLinkedin.com/in/kylerushtonmcgregor/
View Slide
GA4 for DigitalMarketersNew Online Course[email protected]Linkedin.com/in/kylerushtonmcgregor/2
About Me➔ GA4 since 2020➔ Over 100 site migrations (andcounting)➔ Favourite Film: Ghostbusters➔ Live in the Orkney Islands3
4
Views / Exits5
6
Views / ExitsDimensions - Page Path + Screen ClassMetrics - Views, Exits7
Device Category8
DimensionsLanding PageDevice CategorMetricsSessionsSession Conversion Rate9
Device CategoryDimensions - Landing Page, DeviceCategoryMetrics - Sessions, Session ConversionRate10
404 Report11
12
404 ReportDimensions - Page Path + Query String,Session Source/Medium, Page TitleMetrics - Views, Views Per Session / UserFilter - Page Title contains 40413
Search Terms14
15
Search TermsDimensions - Search TermMetrics - Event CountFilter - Event Name exactly matchesview_search_results16
Scroll Data17
18
Scroll DataDimensions - Percent Scrolled, Page Path+ Screen ClassMetrics - Event CountFilter - Event Name exactly matches Scroll19
Accessibility20
21
AccessibilityDimensions - Page Path, File Name, LinkTextMetrics - Event CountFilter - Event Name exactly matchesfile_download + Link text matches….22
Difference inOrganic Channels23
24
Organic DifferencesDimensions - Session Source/Medium,Landing PageMetrics - Sessions, Conversion RateFilter - Session default channel group =Organic Search25
Organic PathExploration26
Segment -Organic SearchFilter27
GA4 for DigitalMarketersNew Online Course[email protected]Linkedin.com/in/kylerushtonmcgregor/28
Thank you forwatching.[email protected]Linkedin.com/in/kylerushtonmcgregor/29