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GA4 Explorations that will help SEO
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Kyle Rushon McGregor
September 14, 2023
Marketing & SEO
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720
GA4 Explorations that will help SEO
Kyle Rushon McGregor
September 14, 2023
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Transcript
Top explorations in GA4 that will help SEO Kyle Rushton
McGregor KRMDigital UK Linkedin.com/in/kylerushtonmcgregor/
GA4 for Digital Marketers New Online Course Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 2
About Me ➔ GA4 since 2020 ➔ Over 100 site
migrations (and counting) ➔ Favourite Film: Ghostbusters ➔ Live in the Orkney Islands 3
4
Views / Exits 5
6
Views / Exits Dimensions - Page Path + Screen Class
Metrics - Views, Exits 7
Device Category 8
Dimensions Landing Page Device Categor Metrics Sessions Session Conversion Rate
9
Device Category Dimensions - Landing Page, Device Category Metrics -
Sessions, Session Conversion Rate 1 0
404 Report 11
1 2
404 Report Dimensions - Page Path + Query String, Session
Source/Medium, Page Title Metrics - Views, Views Per Session / User Filter - Page Title contains 404 1 3
Search Terms 14
1 5
Search Terms Dimensions - Search Term Metrics - Event Count
Filter - Event Name exactly matches view_search_results 1 6
Scroll Data 17
1 8
Scroll Data Dimensions - Percent Scrolled, Page Path + Screen
Class Metrics - Event Count Filter - Event Name exactly matches Scroll 1 9
Accessibility 2 0
2 1
Accessibility Dimensions - Page Path, File Name, Link Text Metrics
- Event Count Filter - Event Name exactly matches file_download + Link text matches…. 2 2
Difference in Organic Channels 23
2 4
Organic Differences Dimensions - Session Source/Medium, Landing Page Metrics -
Sessions, Conversion Rate Filter - Session default channel group = Organic Search 2 5
Organic Path Exploration 26
Segment - Organic Search Filter 2 7
GA4 for Digital Marketers New Online Course Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 28
Thank you for watching. Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 29