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GA4 Explorations that will help SEO

GA4 Explorations that will help SEO

Kyle Rushon McGregor

September 14, 2023
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  1. Top explorations in
    GA4 that will help
    SEO
    Kyle Rushton McGregor
    KRMDigital UK
    Linkedin.com/in/kylerushtonmcgregor/

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  2. GA4 for Digital
    Marketers
    New Online Course
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    2

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  3. About Me
    ➔ GA4 since 2020
    ➔ Over 100 site migrations (and
    counting)
    ➔ Favourite Film: Ghostbusters
    ➔ Live in the Orkney Islands
    3

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  4. 4

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  5. Views / Exits
    5

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  6. 6

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  7. Views / Exits
    Dimensions - Page Path + Screen Class
    Metrics - Views, Exits
    7

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  8. Device Category
    8

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  9. Dimensions
    Landing Page
    Device Categor
    Metrics
    Sessions
    Session Conversion Rate
    9

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  10. Device Category
    Dimensions - Landing Page, Device
    Category
    Metrics - Sessions, Session Conversion
    Rate
    1
    0

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  11. 404 Report
    11

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  12. 1
    2

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  13. 404 Report
    Dimensions - Page Path + Query String,
    Session Source/Medium, Page Title
    Metrics - Views, Views Per Session / User
    Filter - Page Title contains 404
    1
    3

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  14. Search Terms
    14

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  15. 1
    5

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  16. Search Terms
    Dimensions - Search Term
    Metrics - Event Count
    Filter - Event Name exactly matches
    view_search_results
    1
    6

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  17. Scroll Data
    17

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  18. 1
    8

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  19. Scroll Data
    Dimensions - Percent Scrolled, Page Path
    + Screen Class
    Metrics - Event Count
    Filter - Event Name exactly matches Scroll
    1
    9

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  20. Accessibility
    2
    0

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  21. 2
    1

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  22. Accessibility
    Dimensions - Page Path, File Name, Link
    Text
    Metrics - Event Count
    Filter - Event Name exactly matches
    file_download + Link text matches….
    2
    2

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  23. Difference in
    Organic Channels
    23

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  24. 2
    4

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  25. Organic Differences
    Dimensions - Session Source/Medium,
    Landing Page
    Metrics - Sessions, Conversion Rate
    Filter - Session default channel group =
    Organic Search
    2
    5

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  26. Organic Path
    Exploration
    26

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  27. Segment -
    Organic Search
    Filter
    2
    7

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  28. GA4 for Digital
    Marketers
    New Online Course
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    28

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  29. Thank you for
    watching.
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    29

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