GA4 Explorations that will help SEO

Transcript

1. Top explorations in
   GA4 that will help
   SEO
   Kyle Rushton McGregor
   KRMDigital UK
   Linkedin.com/in/kylerushtonmcgregor/
   

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2. GA4 for Digital
   Marketers
   New Online Course
   Kylerm@krmdigital.uk
   Linkedin.com/in/kylerushtonmcgregor/
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3. About Me
   ➔ GA4 since 2020
   ➔ Over 100 site migrations (and
   counting)
   ➔ Favourite Film: Ghostbusters
   ➔ Live in the Orkney Islands
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5. Views / Exits
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7. Views / Exits
   Dimensions - Page Path + Screen Class
   Metrics - Views, Exits
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8. Device Category
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9. Dimensions
   Landing Page
   Device Categor
   Metrics
   Sessions
   Session Conversion Rate
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10. Device Category
    Dimensions - Landing Page, Device
    Category
    Metrics - Sessions, Session Conversion
    Rate
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11. 404 Report
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13. 404 Report
    Dimensions - Page Path + Query String,
    Session Source/Medium, Page Title
    Metrics - Views, Views Per Session / User
    Filter - Page Title contains 404
    1
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14. Search Terms
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16. Search Terms
    Dimensions - Search Term
    Metrics - Event Count
    Filter - Event Name exactly matches
    view_search_results
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17. Scroll Data
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19. Scroll Data
    Dimensions - Percent Scrolled, Page Path
    + Screen Class
    Metrics - Event Count
    Filter - Event Name exactly matches Scroll
    1
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20. Accessibility
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22. Accessibility
    Dimensions - Page Path, File Name, Link
    Text
    Metrics - Event Count
    Filter - Event Name exactly matches
    file_download + Link text matches….
    2
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23. Difference in
    Organic Channels
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25. Organic Differences
    Dimensions - Session Source/Medium,
    Landing Page
    Metrics - Sessions, Conversion Rate
    Filter - Session default channel group =
    Organic Search
    2
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26. Organic Path
    Exploration
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27. Segment -
    Organic Search
    Filter
    2
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28. GA4 for Digital
    Marketers
    New Online Course
    Kylerm@krmdigital.uk
    Linkedin.com/in/kylerushtonmcgregor/
    28
    

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29. Thank you for
    watching.
    Kylerm@krmdigital.uk
    Linkedin.com/in/kylerushtonmcgregor/
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