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GA4 Explorations that will help SEO

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Avatar for Kyle Rushon McGregor Kyle Rushon McGregor
September 14, 2023
Marketing & SEO
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GA4 Explorations that will help SEO

Avatar for Kyle Rushon McGregor

Kyle Rushon McGregor

September 14, 2023
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Transcript

  1. Top explorations in GA4 that will help SEO Kyle Rushton

    McGregor KRMDigital UK Linkedin.com/in/kylerushtonmcgregor/

  2. GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 2

  3. About Me ➔ GA4 since 2020 ➔ Over 100 site

    migrations (and counting) ➔ Favourite Film: Ghostbusters ➔ Live in the Orkney Islands 3

  4. 4

  5. Views / Exits 5

  6. 6

  7. Views / Exits Dimensions - Page Path + Screen Class

    Metrics - Views, Exits 7

  8. Device Category 8

  9. Dimensions Landing Page Device Categor Metrics Sessions Session Conversion Rate

    9

  10. Device Category Dimensions - Landing Page, Device Category Metrics -

    Sessions, Session Conversion Rate 1 0

  11. 404 Report 11

  12. 1 2

  13. 404 Report Dimensions - Page Path + Query String, Session

    Source/Medium, Page Title Metrics - Views, Views Per Session / User Filter - Page Title contains 404 1 3

  14. Search Terms 14

  15. 1 5

  16. Search Terms Dimensions - Search Term Metrics - Event Count

    Filter - Event Name exactly matches view_search_results 1 6

  17. Scroll Data 17

  18. 1 8

  19. Scroll Data Dimensions - Percent Scrolled, Page Path + Screen

    Class Metrics - Event Count Filter - Event Name exactly matches Scroll 1 9

  20. Accessibility 2 0

  21. 2 1

  22. Accessibility Dimensions - Page Path, File Name, Link Text Metrics

    - Event Count Filter - Event Name exactly matches file_download + Link text matches…. 2 2

  23. Difference in Organic Channels 23

  24. 2 4

  25. Organic Differences Dimensions - Session Source/Medium, Landing Page Metrics -

    Sessions, Conversion Rate Filter - Session default channel group = Organic Search 2 5

  26. Organic Path Exploration 26

  27. Segment - Organic Search Filter 2 7

  28. GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 28

  29. Thank you for watching. [email protected] Linkedin.com/in/kylerushtonmcgregor/ 29