Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Search Africon - Why Your Data Insights Aren’t ...

Avatar for Kyle Rushon McGregor Kyle Rushon McGregor
May 24, 2026
Business
4
0

Search Africon - Why Your Data Insights Aren’t Telling the Full Story (and How to Fix It)

If you get bad data in, you're gonna get bad data out. Discover ways to enhance your data and implement best practice in this presentation.

Avatar for Kyle Rushon McGregor

Kyle Rushon McGregor

May 24, 2026

More Decks by Kyle Rushon McGregor

See All by Kyle Rushon McGregor
When the Sh*t Hits the Fan - Debugging Tracking Issues
Avatar for Kyle Rushon McGregor krmdigitaluk
0
19
GA4 Missteps to avoid
Avatar for Kyle Rushon McGregor krmdigitaluk
0
160
Google Tag Manager tips that will elevate your analytics game
Avatar for Kyle Rushon McGregor krmdigitaluk
1
390
Looker Studio styling to make your reports more actionable
Avatar for Kyle Rushon McGregor krmdigitaluk
1
400
GA4 Explorations that will help SEO
Avatar for Kyle Rushon McGregor krmdigitaluk
0
870

Other Decks in Business

See All in Business
情報を集める時間を チームを進める時間へ-Backlog AIアシスタントで変わった時間の使い方-
Avatar for Yasuhiro Harada yasuhirox
0
150
merpay-overview_en
Avatar for Mercari, Inc. mercari_inc
1
29k
Mercari-Fact-book_jp
Avatar for Mercari, Inc. mercari_inc
7
190k
30代のリアルと直感：プロドラマーからEMへ繋がった「点」
Avatar for kkun_22 kkun_22
PRO
2
250
The STORY OF M5STACK 2026年 名古屋Station AI M5Stack名古屋ミートアップにて #M5JPTOUR2026
Avatar for TAKASU Masakazu takasumasakazu
0
150
【ラクス】新卒採用
Avatar for rakus_career rakus_career
0
75k
Copilotの監査ログはどこまでみれるのか
Avatar for ponponmikan ponponmikankan
3
1.6k
Claude × Linear で代謝する組織をつくろう 第2章 バイブタスク管理 設計編
Avatar for 長津孝輔 nagatsu
0
910
Tableau巣鴨会_20260328_LT
Avatar for H.Hayashi hayashi_ds017
0
220
【理学療法士・主任ケアマネの方急募】 入職祝い金 一律10万円支給キャンペーン
Avatar for 髙野尚紀 takanona25
0
190
ファブリカホールディングス_2026年3月期通期説明資料
Avatar for fabrica holdings fabrica_com
1
5.8k
エンジニアがAIで副業をする場合の入り口と仕事について調べてみた
Avatar for Ochtum ochtum
1
170

Featured

See All Featured
Applied NLP in the Age of Generative AI
Avatar for Ines Montani inesmontani
PRO
4
2.2k
ラッコキーワード サービス紹介資料
Avatar for ラッコ株式会社 rakko
1
3.3M
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
34k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
2
200
Design of three-dimensional binary manipulators for pick-and-place task avoiding obstacles (IECON2024)
Avatar for konakalab konakalab
0
420
<Decoding/> the Language of Devs - We Love SEO 2024
Avatar for Nikki Halliwell nikkihalliwell
1
210
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
Avatar for Szymon Słowik szymonslowik
1
1.1k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
378
71k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
55
3.3k
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
1
120
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
Avatar for Helen Beal helenjbeal
1
180
brightonSEO & MeasureFest 2025 - Christian Goodrich - Winning strategies for Black Friday CRO & PPC
Avatar for Christian Goodrich cargoodrich
3
700

Transcript

  1. Kyle Rushton McGregor Director, KRM Digital Marketing Ltd Why Your

    Data Insights Aren’t Telling the Full Story (and How to Fix It)

  2. ➔ Data since 2020 ➔ Over 2000 trained ➔ Orkney,

    Scotland

  3. Arwen Orkney, Scotland

  4. Level 1: Beginner

  5. Data Retention

  6. None

  7. Including your team in the data

  8. None
  9. None

  10. Link to Blog

  11. Custom Insights #SearchNStuff

  12. None

  13. Enhanced Measurements #SearchNStuff

  14. None

  15. Annotations 15

  16. None

  17. Level 2: Intermediate

  18. Misstep 1: Key Events

  19. None
  20. None

  21. Misstep 2: Attribution

  22. None

  23. Misstep 3: Only living in the report section

  24. None
  25. None
  26. None
  27. None

  28. Link to Newsletter Sign up

  29. Misstep 4: UTMS

  30. None

  31. Google Business Profile

  32. Link to Blog

  33. Level 3: Advanced

  34. None

  35. Misstep 1: Audiences

  36. Misstep 2: Predictive Audiences

  37. Misstep 3: Importing Cost Data

  38. Misstep 4: Consent Mode and Modelling

  39. Level 4: Expert

  40. Upload Google Algorithm Updates as annotations

  41. None

  42. Link to Sheets Add-On

  43. Create SEO Specific Reports

  44. None

  45. Link to guide

  46. Staying within GA4

  47. None

  48. GA4 + Screaming Frog + AlsoAsked

  49. None
  50. None

  51. =IF(AND(EDATE(B7, 1) < TODAY(), AV7 < 500, AZ7 < 1000),

    "Review", "Do Not Review")
  52. None

  53. Base Container

  54. None
  55. None
  56. None

  57. Link to Analytics Utilities

  58. None

  59. Thank You www.linkedin.com/in/kylerushtonmcgregor/ [email protected] krmdigital.uk