HiveMCR MasterClass: The Setup to set you up for success

This will be a practical insight driven session for marketers and founders who want to be able to have a GA4 set up that provides consistent data that you trust.

We’ll take a look at the current best practice and lesser known approaches to getting the right kind of data into GA4 .

This is perfect for those organisations that want clarity with data that delivers insights for actions.

The perfect set up

Lesser know approaches

Customisations

New tools and features

Building reports

Dashboards

Future-Proofing.

Transcript

1. GA4 Masterclass Getting to know the next generation of analytics GA4 Master Class 1 ➔ Contact: KRM Digital Marketing Ltd ➔ Client: HiveMCR ➔ Date: 21/05/2026 ➔ Author: Kyle Rushton McGregor
2. ➔ Data since 2020 ➔ Over 2000 trained ➔ Orkney Islands #brightonSEO @brightonSEO
3. Arwen Orkney, Scotland 3
4. What we will look at Understanding GA4 01 Data Flow 02 Data Analysis 03 Data Enhancement 4
5. Data Flow 5
6. Fundamentals of GA4 6
8. 8 Fundamental GA4 approach Event Management Managed (best practice) via Google Tag Manager. Lower case with no spaces (use _ underscores _) Recommended Events Google has recommended events that would highlight additional details. Custom Dimensions/Metrics Any additional custom metrics / dimensions created would need to be added
9. Enhanced Measurement Out of the box tracking ➔ Automatically Measure ➔ No-need to build out ➔ Useful to track ➔ No Dev support 9
10. Ecommerce Tracking GA4 Get the data you need ➔ Follow Standard Set Up ➔ Fills Ecommerce Reports ➔ Event-Scoped ➔ Item-Scoped 10
11. Sessions and Timeouts 11
12. Sessions 01 Session Timeouts after 30 mins of user inactivity 12 02 Engaged Session is 10 seconds 03 Both of these can be amended
13. Data 01 Report Data is Aggregated 13 02 Explore Data is Raw Data 03 Thresholding / Cardinality
14. GA4 Metrics and Dimensions Getting to know the details 14
15. New GA4 Metrics Understanding reports There are some new GA4 metrics that you will see a lot in default reporting. Important to know 01 Engaged Sessions 15 02 Average Engagement Time 03 Engagement Rate 04 Views Per Session 05 Session / User Conversion Rate
16. Understanding metrics Compared to UA Some metrics you see in GA4 might sound the same - but the data behind them are different - and it’s important to know the difference 01 Sessions 16 02 Users / Total Users 03 Bounce Rate / Engagement Rate 04 User / Traffic Acquisition 05 Goals / Conversions
17. Set up Best Practice 17
18. Fundamental Set up of GA4 (through Tag Manager) 18
19. GTM Set up 01 Set up GA4 Tag 19 02 Configure Events 03 Confirm to best practice 04 Configure in GA4 05 Remember Consent
20. Data Layer Capture Information Data Layer houses information which you can then use in your GTM, and send to GA4 (+ others) 20 Image Source: https://www.analyticsmania.com/post/what-is-data-layer-in-google-tag-manager/
21. 21 Image Source: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm#make_a_purchase_or_issue_a_refund
22. Base Container 22
25. GA4 Set up Best Practice 25
26. Custom Insights 26
28. Enhanced Measurements 28
30. Key Events 30
32. UTMS 32
34. Annotations 34
35. Lunch 35
36. Data Analysis 3 6
37. GA4 Reports Where to find your information 37
38. Understanding the GA4 Interface Finding useful data ➔ Default Channel Group ➔ All Pages Report ➔ Demographics Data ➔ Technology Data 38
39. Customising Reports Building data that you need 39
40. Customising a report Show data you want In GA4, reports can be customised and made bespoke by including: • Dimensions • Metrics • Filters • Charts • Summary Cards This allows you to create reports specifically targeting certain aspects of the business that are important to you. 40
41. How to do it Creating customised reports ➔ Customise Report Button ➔ Amend to your liking ➔ Click on Library ➔ Add to collection 41
42. Explorations Going deeper with your data 42
43. Explorations Deeper Dive into data Explorations allow for more granular data insights that go beyond standard reporting 01 02 03 Funnel Exploration 43 Path Exploration Free Form
44. Visualisations 44
45. Data Flow 4 5
46. Going Further Answering those peskier questions 46
47. Audiences 47
48. Importing Cost Data 48
49. Consent Mode and Modelling 49
50. Offline Events Importing 50
51. BigQuery 51
52. Future-Proofing 52
53. Google Tag Gateway 53
54. Server Side 54
55. Something’s Coming… 55
56. Tag Implementation 56
57. Top Tips Get ahead of the curve 57
58. Start using GA4 as your go to data point from now on “ 58
59. Understand what you want to track - and how you can use that information “ 59
60. Learn more about the metrics that you will find useful to track on a longer term basis “ 60
61. Thank you for watching. Questions? 61