GA4 Missteps to avoid

Using the greatest film ever made (Ghostbusters) I will run through from basic to advanced, missteps you need to avoid with GA4.

From the Search 'n Stuff Conference in Antalya, October 2026.

Transcript

2. Kyle Rushton McGregor Director GA4 Missteps to Avoid
3. ➔ Data since 2020 ➔ Over 2000 trained ➔ Orkney Islands
6. 1 further thing about me
8. Level 1: Venkman
10. Misstep 1: The Default "Setup Assistant" Trap
12. Misstep 2: Forgetting to Filter the Ghosts
15. Link to Blog
16. Misstep 3: Treating GA4 Like Universal Analytics (UA)
17. Misstep 4: Actually still having UA tags on
18. Misstep 5: Custom Insights #SearchNStuff
20. Misstep 6: Enhanced Measurements #SearchNStuff
22. Level 2: Stantz
24. “I've worked in the private sector. They expect results.”
25. Misstep 1: Key Events
28. Misstep 2: Attribution
30. Misstep 3: Only living in the report section
35. Link to Newsletter Sign up
36. Misstep 4: UTMS
38. AI Channel Group
41. Link to Blog
42. Google Business Profile
43. Link to Blog
44. Level 3: Spengler
46. Misstep 1: Audiences
47. Misstep 2: Predictive Audiences
48. Misstep 3: Importing Cost Data
49. Misstep 4: Consent Mode and Modelling
50. Level 4: Zeddemore
52. Upload Google Algorithm Updates as annotations
54. Link to Sheets Add-On
55. Create SEO Specific Reports
57. Link to guide
58. Staying within GA4
60. GA4 + Screaming Frog + AlsoAsked
63. =IF(AND(EDATE(B7, 1) < TODAY(), AV7 < 500, AZ7 < 1000), "Review", "Do Not Review")
65. Base Container
69. Link to Analytics Utilities
71. Thank You www.linkedin.com/in/kylerushtonmcgregor/ KyleRM@krmdigital.uk krmdigital.uk