Story of Design

Story of Design

In this talk, I talk about the scene of Design Education in India and the points Design education in India should focus on. The thoughts are based on my 12 years of experience in design spanning across academia, industry, consulting, recruiting and now heading a Design School.

The talk was presented at the Design Day #7 event in Bangalore, April 20th 2013.

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Kshitiz Anand

April 20, 2013
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Transcript

  1. Talk delivered AT DESIGN DAY #7 April 20th 2013 @kshitiz

    , kshitiz@happyhorizons.in STORY OF DESIGN
  2. We as designers often wonder, why is it that we

    have so less design schools in India, in spite of its rich legacy in crafts and culture. Where are we now and what is the future of Design education in India ? Do we really understand what is Design and the professional practice of design? PROLOGUE
  3. Icebreaker activity J

  4. Can you tell Arial from Helvetica ? Reference: http://www.ironicsans.com/helvarialquiz/

  5. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  6. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  7. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  8. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  9. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  10. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  11. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  12. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  13. Reference:  h*p://www.ironicsans.com/helvarialquiz/  

  14. Hello I am @kshitiz

  15. •  Presently –  Dean & Director - India Operations at

    L'École de Design Nantes Atlantique –  Founder of Happy Horizons Consulting •  Previous –  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and Design & Consulting •  Education –  MS in HCI Design , Indiana University Bloomington, USA –  BDes in Communication Design, IIT Guwahati, India •  Contact –  kshitiz@happyhorizons.in –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com
  16. Design is the conscious effort to impose a meaningful order.

    - Victor Papanek
  17. Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp

  18. None
  19. MY STORY | THE STORY STORY OF DESIGN

  20. My Story

  21. Oh SO you study Fashion Design! There is IIT IN

    GUWAHATI ALSO? DID YOU MEAN ITI ? WHY GUWAHATI, PATNA SCIENCE COLLEGE MEI ADMISSION NAHI MILA?
  22. DESIGN BY CHOICE ACCIDENT Can design be accidental? LUCK

  23. 2013 no design know design ? 2001 WHAT IS DESIGN?

    design student with design students in a design school heading a design school Design is about questioning oneself always
  24. Noun (As an artifact) Eg: A plan or drawing produced

    to show the look and function or workings of a building, garment, or other object before it is built or made Verb (As an activity) Eg: Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it. Design is about simplicity in this age of complexity DESIGN
  25. PROBLEMSOLVINGINNOVATIONACTIVITYJUGAAD PROCESSBUSINESSATTENTIONTODETAILSOUTOF BOXSELFDISCOVERYMAKINGIMPACTSCREATIVIT YSTORYTELLINGSERVICEOUTOFCOMFORTZONEE LITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTY ARTHAPPINESSDISCIPLINEATTENTIONTODETAIL CRAFTSCULTUREEVANGELISMTRAVELLOGICINTu itionHONESTMINIMALISTICUSEFULLONGLASTIN GSUSTAINABLEUSERFRIENDLYCONSTRAINTS……

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  27. Design is such a natural human ability that almost everyone

    is designing most of the time - whether they are conscious of it, or not. - Harold Nelson, Erik Stolterman, in ‘The Design Way’
  28. ONE LEARNING FROM each year in DESIGN SO FAR

  29. 2001: LEARN TO SELL YOURSELF Design is about marketing yourself

    and your skills better
  30. 2002: Love for Photography Design is in the detail

  31. 2003: DESIGN MANAGEMENT Design management is about entire project lifecycles

    and people management
  32. 2004: BEFRIENDING FAILURE Understand your strengths. Accept failure smilingly

  33. 2005: LOVE WHAT YOU DO Your critics will always have

    something to pull you down
  34. 2006: DESIGN UNLEARNING To Design with Technology, we must unlearn

    everything we know – Wilson Miner
  35. 2007: A HUNGER TO LEARN Designers should be well read,

    express their opinions through different channels
  36. 2008: EGO CRASH Become a Design Critic. Embrace Constructive Criticism

  37. 2009: TAKE RISKS and TRAVEL The world needs more design

    entrepreneurs, to become a better place
  38. 2010: COME OUT OF COMFORT ZONE Get involved in multi

    disciplinary projects
  39. 2011: EVANGELISING DESIGN Attend design conferences, speak about design, express

    your opinions
  40. 2012: DESIGN EDUCATION Follow something that really pleases your soul

    and you are passionate about
  41. The proper study of mankind is the science of design.

    - Herbert Simon
  42. In a country of 1.2 billion people there is only

    around 45-50 Design schools & institutes Compare this with Beijing - which alone Has around 120 Design Schools Seoul - 80 Design schools Singapore - 40 Design schools - Source DDEI Conference, 2013
  43. Design in India is a very old activity but a

    very young profession. - A Balasubramaniam
  44. SO THEN, WHO IS THE DESIGN PROFESSIONAL?

  45. A designer can mull over complicated designs for months. Then

    suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. - Leo Frankowski
  46. NATIONAL DESIGN POLICY, 2007

  47. Like all young people, the profession is also impatient: we

    just can’t seem to wait to grow. And like all things young, the profession has several faces. There is the face of professional industrial designer, competing with global designers in increasingly global markets in making better cars and phones. There is the face of the graphic designer creating Brand India. And the social entrepreneur putting his design skills to create lasting value in society and the environment. There is the craft designer who is re-interpreting traditional crafts to suit international markets. There is this software and UI designer who is piggybacking the IT revolution. There are also designers becoming brands that are slowly making progress in marketing their names on products and services. Emerging in the horizon is the thinker-designer who is seen to be increasingly applying the process for bettering hospital administration and making drinking water, safe. - A Balasubramaniam, on his blog
  48. SUPPLY DEMAND

  49. Good design resources

  50. •  Why is there a severe resource crunch ? • 

    WHY Many recent design graduates are unemployable ? •  Why are MANY designers wanting to become UX professionals ? •  Why do design students not have an opinion ? •  Where is the Design rationale behind the Design ? •  Why are they not updated with latest trends in their domains ? •  Why is there a dearth of originality in work? -NOTES from Recruitment in DEsign
  51. CAN DESIGN EDUCATION IN INDIA ADDRESS THIS PROBLEM?

  52. GLOBALLY DESIGN EDUCATION IS REFORMING ITSELF TOO

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  62. MY VIEWS ON THE THE FUTURE OF DESIGN EDUCATION IN

    INDIA
  63. DESIGN TECHNOLOGY MANAGEMENT (1951) (1961) (1961) Nehru had the initial

    Vision of taking Technology, Management and Design education as the pillars for progress of India. Institutions were set up around same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of Design (1961). And we all know that Design Education fell way behind the other two.
  64. Going beyond American Styling & European elitism to thinking rationally

    on larger impact of design FOR SOCIETAL CHANGE
  65. Be Opinionated in Design

  66. HELP STUDENTS BECOME GOOD CRITICS

  67. PROVIDE DESIGN THEORY WITH real examples to build STRONG Design

    rationales
  68. GET STUDENTS TO Understand the BUSINESS OF DESIGN & STRATEGY

  69. Emphasize on Design entrepreneurship

  70. It’s better to have tried and failed than not have

    tried at all
  71. BELIEVE IN DEMOCRATIZING DESIGN

  72. MAKE DESIGN EVANGELISM COMPULSORY

  73. Engage in conversations

  74. ENGAGE WITH INDUSTRY MORE

  75. HAVE PRACTICING DESIGNERS BECOME PART OF FACULTY

  76. Have students take at least one project Outside their domain

  77. TEACH COCREATION with the different stakeholders

  78. HAVE SENIOR STUDENTS BECOME MENTORS

  79. FACILITATE COLLABORATION ACROSS DESIGN SCHOOLS

  80. SOULFUL DESIGNS THAT REFLECTS inclusive development of society

  81. Design can't change the world. Designers can change the world.

    - Hartmut Esslinger
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  84. Design creates culture. Culture shapes values. Values determine the future.

    -  Robert L. Peters
  85. THANK YOU Email: kshitiz@happyhorizons.in Twitter: @kshitiz Facebook: kshitiz.anand LinkedIn: in.linkedin.com/in/kshitizanand

    Website: www.kshitizanand.com