Story of Design

In this talk, I talk about the scene of Design Education in India and the points Design education in India should focus on. The thoughts are based on my 12 years of experience in design spanning across academia, industry, consulting, recruiting and now heading a Design School.

The talk was presented at the Design Day #7 event in Bangalore, April 20th 2013.

Transcript

1. Talk delivered AT DESIGN DAY #7 April 20th 2013 @kshitiz , kshitiz@happyhorizons.in STORY OF DESIGN
2. We as designers often wonder, why is it that we have so less design schools in India, in spite of its rich legacy in crafts and culture. Where are we now and what is the future of Design education in India ? Do we really understand what is Design and the professional practice of design? PROLOGUE
3. Icebreaker activity J
4. Can you tell Arial from Helvetica ? Reference: http://www.ironicsans.com/helvarialquiz/
5. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
6. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
7. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
8. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
9. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
10. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
11. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
12. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
13. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
14. Hello I am @kshitiz
15. •  Presently –  Dean & Director - India Operations at L'École de Design Nantes Atlantique –  Founder of Happy Horizons Consulting •  Previous –  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and Design & Consulting •  Education –  MS in HCI Design , Indiana University Bloomington, USA –  BDes in Communication Design, IIT Guwahati, India •  Contact –  kshitiz@happyhorizons.in –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com
16. Design is the conscious effort to impose a meaningful order. - Victor Papanek
17. Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp
19. MY STORY | THE STORY STORY OF DESIGN
20. My Story
21. Oh SO you study Fashion Design! There is IIT IN GUWAHATI ALSO? DID YOU MEAN ITI ? WHY GUWAHATI, PATNA SCIENCE COLLEGE MEI ADMISSION NAHI MILA?
22. DESIGN BY CHOICE ACCIDENT Can design be accidental? LUCK
23. 2013 no design know design ? 2001 WHAT IS DESIGN? design student with design students in a design school heading a design school Design is about questioning oneself always
24. Noun (As an artifact) Eg: A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made Verb (As an activity) Eg: Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it. Design is about simplicity in this age of complexity DESIGN
25. PROBLEMSOLVINGINNOVATIONACTIVITYJUGAAD PROCESSBUSINESSATTENTIONTODETAILSOUTOF BOXSELFDISCOVERYMAKINGIMPACTSCREATIVIT YSTORYTELLINGSERVICEOUTOFCOMFORTZONEE LITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTY ARTHAPPINESSDISCIPLINEATTENTIONTODETAIL CRAFTSCULTUREEVANGELISMTRAVELLOGICINTu itionHONESTMINIMALISTICUSEFULLONGLASTIN GSUSTAINABLEUSERFRIENDLYCONSTRAINTS……
27. Design is such a natural human ability that almost everyone is designing most of the time - whether they are conscious of it, or not. - Harold Nelson, Erik Stolterman, in ‘The Design Way’
28. ONE LEARNING FROM each year in DESIGN SO FAR
29. 2001: LEARN TO SELL YOURSELF Design is about marketing yourself and your skills better
30. 2002: Love for Photography Design is in the detail
31. 2003: DESIGN MANAGEMENT Design management is about entire project lifecycles and people management
32. 2004: BEFRIENDING FAILURE Understand your strengths. Accept failure smilingly
33. 2005: LOVE WHAT YOU DO Your critics will always have something to pull you down
34. 2006: DESIGN UNLEARNING To Design with Technology, we must unlearn everything we know – Wilson Miner
35. 2007: A HUNGER TO LEARN Designers should be well read, express their opinions through different channels
36. 2008: EGO CRASH Become a Design Critic. Embrace Constructive Criticism
37. 2009: TAKE RISKS and TRAVEL The world needs more design entrepreneurs, to become a better place
38. 2010: COME OUT OF COMFORT ZONE Get involved in multi disciplinary projects
39. 2011: EVANGELISING DESIGN Attend design conferences, speak about design, express your opinions
40. 2012: DESIGN EDUCATION Follow something that really pleases your soul and you are passionate about
41. The proper study of mankind is the science of design. - Herbert Simon
42. In a country of 1.2 billion people there is only around 45-50 Design schools & institutes Compare this with Beijing - which alone Has around 120 Design Schools Seoul - 80 Design schools Singapore - 40 Design schools - Source DDEI Conference, 2013
43. Design in India is a very old activity but a very young profession. - A Balasubramaniam
44. SO THEN, WHO IS THE DESIGN PROFESSIONAL?
45. A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. - Leo Frankowski
46. NATIONAL DESIGN POLICY, 2007
47. Like all young people, the profession is also impatient: we just can’t seem to wait to grow. And like all things young, the profession has several faces. There is the face of professional industrial designer, competing with global designers in increasingly global markets in making better cars and phones. There is the face of the graphic designer creating Brand India. And the social entrepreneur putting his design skills to create lasting value in society and the environment. There is the craft designer who is re-interpreting traditional crafts to suit international markets. There is this software and UI designer who is piggybacking the IT revolution. There are also designers becoming brands that are slowly making progress in marketing their names on products and services. Emerging in the horizon is the thinker-designer who is seen to be increasingly applying the process for bettering hospital administration and making drinking water, safe. - A Balasubramaniam, on his blog
48. SUPPLY DEMAND
49. Good design resources
50. •  Why is there a severe resource crunch ? •  WHY Many recent design graduates are unemployable ? •  Why are MANY designers wanting to become UX professionals ? •  Why do design students not have an opinion ? •  Where is the Design rationale behind the Design ? •  Why are they not updated with latest trends in their domains ? •  Why is there a dearth of originality in work? -NOTES from Recruitment in DEsign
51. CAN DESIGN EDUCATION IN INDIA ADDRESS THIS PROBLEM?
52. GLOBALLY DESIGN EDUCATION IS REFORMING ITSELF TOO
62. MY VIEWS ON THE THE FUTURE OF DESIGN EDUCATION IN INDIA
63. DESIGN TECHNOLOGY MANAGEMENT (1951) (1961) (1961) Nehru had the initial Vision of taking Technology, Management and Design education as the pillars for progress of India. Institutions were set up around same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of Design (1961). And we all know that Design Education fell way behind the other two.
64. Going beyond American Styling & European elitism to thinking rationally on larger impact of design FOR SOCIETAL CHANGE
65. Be Opinionated in Design
66. HELP STUDENTS BECOME GOOD CRITICS
67. PROVIDE DESIGN THEORY WITH real examples to build STRONG Design rationales
68. GET STUDENTS TO Understand the BUSINESS OF DESIGN & STRATEGY
69. Emphasize on Design entrepreneurship
70. It’s better to have tried and failed than not have tried at all
71. BELIEVE IN DEMOCRATIZING DESIGN
72. MAKE DESIGN EVANGELISM COMPULSORY
73. Engage in conversations
74. ENGAGE WITH INDUSTRY MORE
75. HAVE PRACTICING DESIGNERS BECOME PART OF FACULTY
76. Have students take at least one project Outside their domain
77. TEACH COCREATION with the different stakeholders
78. HAVE SENIOR STUDENTS BECOME MENTORS
79. FACILITATE COLLABORATION ACROSS DESIGN SCHOOLS
80. SOULFUL DESIGNS THAT REFLECTS inclusive development of society
81. Design can't change the world. Designers can change the world. - Hartmut Esslinger
84. Design creates culture. Culture shapes values. Values determine the future. -  Robert L. Peters
85. THANK YOU Email: kshitiz@happyhorizons.in Twitter: @kshitiz Facebook: kshitiz.anand LinkedIn: in.linkedin.com/in/kshitizanand Website: www.kshitizanand.com