Why User Experience Matters

Talk at Honeywell Technology Solutions Ltd, on 3rd September.

Transcript

1. Why User Experience matters @kshitiz, kshitiz@happyhorizons.in Talk at Honeywell , Bangalore 3rd September 2013
2. HELLO I’M KSHITIZ
3. And this is what I do for a living: Evangelize about design, get more people to understand design & convince young students to take it up as a career option
4. •  Presently –  Dean & Director - India Operations at L'École de Design Nantes Atlantique –  Founder of Happy Horizons Consulting –  Founder & Managing Trustee – Happy Horizons Trust •  Previous –  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and Design & Consulting •  Education –  MS in HCI Design , Indiana University Bloomington, USA –  BDes in Communication Design, IIT Guwahati, India •  Contact –  kshitiz@happyhorizons.in –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com
5. H pp H r •  Dean & Director of the school and all programs in India •  2 year masters program in Transcultural Design •  Teach Design for Social Impact and User Experience •  Mentor students on final projects •  Design the curriculum & faculty recruitment •  Student welfare and professional development •  Consulting practice •  Help large companies to startups with design •  Take design workshops at corporates •  Work mainly in user experience design, branding, design for social impact •  Working towards improving the quality of education in primary schools •  Career Awareness Seminars for high school students •  Digital Literacy program for youth Design | Research | Consulting" + a few other things like traveling, photography etc
6. WHY USER EXPERIENCE MATTERS ? Today I talk about
7. Design is such a natural human ability
8. UX IS DELIGHT
9. Think of an activity that delighted you? (NON-WEB INTERACTION)
10. Is Delight = Features ?
11. How many buttons do you typically use ?
13. Think of a web based activity that frustrated you?
14. SURPRISE à PLEASURABLE EXPERIENCE à DELIGHT PROBLEM à ANXIETY à RESOLUTION à DELIGHT Situation 1 Situation 2
17. Subjectivity Delight is governed by
18. Delight is governed by Objectivity
19. “If you don’t take care of the customer, someone else will.” - Raffaele Ciarla
20. USER EXPERIENCE DELIVERING DELIGHT SINCE MID 90s CUSTOMER
21. Web  1.0   Web  3.0   Web  2.0   Change in User Behavior
22. Internet users per 100 inhabitants Reference  :  h*p://en.wikipedia.org/wiki/File:Internet_users_per_100_inhabitants_ITU.svg   What really interests us is this
23. UX IS EMOTIONS
25. VISCERAL BEHAVIORAL REFLECTIVE A more detailed look and feel and function that is got by interactions i.e. the total experience of using a product Refers primarily to that initial impact, to its appearance Appearance is rooted in form, aesthetics Ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste
26. Time  spent   InteracCon   VISCERAL   BEHAVIORAL   REFLECTIVE  
27. Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. – Don Norman
31. 1993 2013
32. TODAY WE ARE LIVING WITH COMPLEXITY
33. And good UX is the differentiator
34. •  Increased productivity •  Reduced costs •  Customer retention •  Increased sales •  Savings on customer –service calls •  Reduced effort and cost on redesign ROI on UX at right time results in
35. Early focus on UX Design Saves money!
37. HAVE YOU HEARD OF THE $300 MILLION BUTTON?
38. h*p://www.uie.com/arCcles/three_hund_million_bu*on/  
39. So, what is User Experience?
40. h*p://www.stephenthomas.com/about/images/what_is_ux.jpg  
41. The UX process
42. UX : a field of Unclear boundaries
44. Just remember this
45. •  Doing Stake Holders Interviews •  Business •  Technical Team •  Actual Users •  Try to understand the direct impact / indirect impact on the solution •  Different User Groups –  Target Groups –  Affected Groups UX requires to be engaged with different stakeholders
46. UX has resulted in a lot T shaped professionals
48. PETER  MORVILLE’S  HONEYCOMB  MODEL  Image  Source:  h*p://semanCcstudios.com/publicaCons/semanCcs/000029.php   The key goals of UX teams is to make products:
49. With a little guidance from Dieter Rams and his principles
50. The UX role shift From aesthetics To process To products To service To strategy To experience
51. TRADITIONAL UX IN CONTEXT OF HCI (HUMAN COMPUTER INTERACTION)
52. USER EXPERIENCE TODAY ? Users   Business   Technology   UX  
53. It has resulted in new processes
54. WHAT IS THE SILICON VALLEY’S NEW SECRET WEAPON ?
58. What’s common between all of these?
60. Designers play a huge role in businesses these days
62. Designers should be made a part of entire end to end projects. Here’s why!
63. (UX) Designers are System Thinkers
64. (UX) Designers provide a fresh approach to Problem solving
65. (UX) Designers have a prototyping culture
66. (UX) Designers focus on People and emotions
67. (UX) Designers create capacity and add value
68. New faces of UX
69. VISUAL DESIGN: What most people think UX Design is ! Misconception alert!
70. Visual  Design   Last  in  First  Out   User  Experience   The  whole  process  
71. People want Visual Design but ask for UX
72. But by then its too late !
73. Interfaces are everywhere And that is why people want the aesthetics to look good first.
74. Think of all the interfaces around you •  Hand held devices •  Information Kiosks •  Interaction in public environment installations •  Television based interfaces •  Automotive interfaces •  Household and non household appliances •  Audible interfaces
75. So there are some elements of design that everyone should know Getting quality designers is tough à
76. •  Lines •  Shapes •  Mass •  Color •  Texture The elements of design that everyone should know
77. The elements of color
79. Helping create better Visual Design
80. •  Law of Similarity – Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern. Gestalt’s principles
81. •  Law of Proximity – Proximity occurs when elements are placed close together. They tend to be perceived as a group. Gestalt’s principles
82. •  Law of Closure –  Closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information. Gestalt’s principles
83. •  Law of Continuity –  Continuation occurs when the eye is compelled to move through one object and continue to another object. Gestalt’s principles
84. GRIDS - soul and skeleton of good design
85. More about GRIDS •  Optimum – Designing with the 960 Grid System for the most commonly used 1024x768 screen resolution •  Grids divide the screen into areas •  All spacing becomes multiple of the smallest spacing between elements •  Enhances Consistency of screens •  Standardizations reduces design time
88. The value of typography
105. John Dewey American Educator & Philosopher
106. “The” experience An experience An experience An experience An experience An experience An experience An experience An experience
107. •  Most experiences are inchoate and not thought through •  They are unfulfilled as they get interrupted •  Frustrating and not significant and leads to an unpleasant experience The mistakes we make
108. a.  The aesthetic i.  The “look and feel” b.  The intellectual i.  The business and strategy decisions c.  The practical i.  What the user actually interacts with and experiences ii.  The performance Multiple things have to come together to create the experience
109. In CONCLUSION
110. h*p://www.slideshare.net/whitneyhess/10-­‐most-­‐common-­‐misconcepCons-­‐about-­‐user-­‐experience-­‐design?from=ss_embed  
112. A GOOD UX LEADS TO DELIGHT
113. DELIGHT IS WHEN INTERFACES CONVEY A STORY
114. STORIES DELIGHT US
115. WHAT’S YOUR STORY?
116. THANK YOU 9535206828 | www.kshitizanand.com kshitiz@happyhorizons.in , k.anand@lecolededesign.com twitter: @kshitiz