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labettis
February 18, 2013
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IndoorNavigation
labettis
February 18, 2013
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Transcript
Navigation Indoor by luke bettis Sunday, February 17, 13
? What does it mean to Garmin Sunday, February 17,
13
Navigation has meant Sunday, February 17, 13
Searching places x y z a b c Sunday, February
17, 13
X arriving at Directions turn here turn here Sunday, February
17, 13
Sunday, February 17, 13
Navigation has meant Sunday, February 17, 13
understanding the world around you Sunday, February 17, 13
understand navigation Applications for indoor navigation as we currently Sunday,
February 17, 13
using locata technology Sunday, February 17, 13
SHORT TERM marine mining Sunday, February 17, 13
SHORT TERM marine mining Multi-path problems Adding direction & attitude
Keep radar in horizontal position (Same uses in experimental aviation) Indoor positioning Familiarizing terrain Increase efficiency & safety Sunday, February 17, 13
potential for implementing sustaining innovation All Sunday, February 17, 13
? Navigation in the F U T U R E
Sunday, February 17, 13
individual Understanding the Sunday, February 17, 13
individual Understanding the customer Sunday, February 17, 13
LOOK INWARDS Sunday, February 17, 13
LOOK INWARDS “INDOOR” NAVIGATION symbolism Sunday, February 17, 13
SHORT TERM LONG TERM marine mining health retail ads Sunday,
February 17, 13
LONG TERM health retail ads Sunday, February 17, 13
LONG TERM health retail ads We can’t apply the same
understanding o f n a v i g a t i o n Sunday, February 17, 13
LONG TERM health retail ads Because then t h e
r e ’ s n o justification Sunday, February 17, 13
LONG TERM health [this deserves its own presentation] Sunday, February
17, 13
LONG TERM retail ads so let’s use this to illustrate
the point Sunday, February 17, 13
retail ads navigating malls Sunday, February 17, 13
retail ads navigating malls x Sunday, February 17, 13
retail ads Understanding the customer Sunday, February 17, 13
retail ads based on Exclusive deals position Sunday, February 17,
13
retail ads combats SHOWROOMING Sunday, February 17, 13
INTERESTED? Sunday, February 17, 13
INTERESTED? Sunday, February 17, 13
? BUT WAIT... how are coupons based on proximity different
Sunday, February 17, 13
targeting based on purchase history Sunday, February 17, 13
Cheaper $ Items Expensive $ Items Sunday, February 17, 13
Cheaper $ Items Food Court Clothing Retail Sunday, February 17,
13
Cheaper $ Items Better offers w/ purchase history Sunday, February
17, 13
Cheaper $ Items More likely to make sale Sunday, February
17, 13
Cheaper $ Items More likely to make sale I M
P U L S E Sunday, February 17, 13
Expensive $ Items Sunday, February 17, 13
Expensive $ Items Electronics Sunday, February 17, 13
A big screen TV??? J J L Sunday, February 17,
13
My wife ( ( L would injury me Sunday, February
17, 13
Cheaper $ Items Expensive $ Items > Sunday, February 17,
13
Cheaper $ Items Expensive $ Items > Over time, can
predict purchases Sunday, February 17, 13
targeting based on purchase history Sunday, February 17, 13
is pummeling Brick & Mortar Sunday, February 17, 13
they need a solution Brick & Mortar Sunday, February 17,
13
reward customers who shop in person with exclusive deals Brick
& Mortar Sunday, February 17, 13
Example: Sunday, February 17, 13
The Mall Sunday, February 17, 13
We provide Sunday, February 17, 13
Infrastrcture Sunday, February 17, 13
Locata “TimeTenna” Sunday, February 17, 13
Sunday, February 17, 13
Subscription Sunday, February 17, 13
Mall charges Sunday, February 17, 13
Sunday, February 17, 13
Sunday, February 17, 13
Sephora - $5 off Sheer Lip Polish Yes Please! Not
Now Sunday, February 17, 13
Navigation in the F U T U R E Sunday,
February 17, 13
individual Understanding the Sunday, February 17, 13
individual Understanding the customer Sunday, February 17, 13