Above the Fold mentality in Web Design

Lunch and learn topic for S|O on the Above the Fold mentality in Web Design

Transcript

1. Need to place this FOLD above the
2. users only look FOLD above the
3. start with carousel FOLD above the
4. a mentality FOLD above the
5. history
7. Yes! The content I was looking for is Above the Fold!
8. what changed?
9. what changed? & expectations user behavior
10. what changed?
11. no patience
13. 2006 76% 77%
14. 80% 20%
15. 66%
16. Control Image Scroll Arrow Short Image Animated Image v 91% scrolled 91% scrolled immediately 91% reached bottom 100% scrolled 92% scrolled immediately 92% reached bottom 92% scrolled immediately 92% reached bottom 100% scrolled 91% scrolled 91% scrolled immediately 73% reached bottom
18. attention build up build up build up build up the prize
20. carousels
21. sliders
22. history
29. reasons against?
30. reasons against? usability concerns
31. reasons against? performance
32. reasons against? (statistically) ineffective
33. usability
34. usability
35. usability
36. usability
37. usability
38. Top 5 Reasons for blah blah An important headline for stuff This is the article to read Insightful things for people usability
39. Top An This Insig usability
41. Top 5 Reasons for blah blah An important headline for stuff This is the article to read Insightful things for people } performance
42. Top 5 Reasons for blah blah An important headline for stuff This is the article to read Insightful things for people performance
43. Complexity isn’t necessarily bad, and you can certainly justify extra effort for something that will pay off, but… Brad Frost
44. ineffective
45. 1% click through rate
46. 1% click through rate 89% first slide
48. alternatives
51. other examples?