Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Above the Fold mentality in Web Design
Search
labettis
April 29, 2015
Design
0
110
Above the Fold mentality in Web Design
Lunch and learn topic for S|O on the Above the Fold mentality in Web Design
labettis
April 29, 2015
Tweet
Share
More Decks by labettis
See All by labettis
User Story Mapping
labettis
1
210
Buzzwords vol. 1: Sprints/Phases and MVP
labettis
0
220
Quora - A Versatile Research Tool
labettis
1
64
IndoorNavigation
labettis
2
120
Content Marketing
labettis
0
170
Other Decks in Design
See All in Design
生成AIを活用したサービス設計のススメ〜仮説構築編〜
tomo1215
2
440
BtoB SaaS Design Conference 登壇資料 Cloudbase LT
narizuka
0
490
ウェブディレクターを救うBacklog
wattlaa
0
290
Installing and Running decksh/pdfdeck
ajstarks
1
490
Wishing Star Comic
torije
2
1.2k
JBUG東京#22登壇資料_日頃クライアントワークを行っているディレクターが自社コーポレートサイトリニューアルを担当して学んだこと
webnaut
0
200
Desarrollo de Carrera en Diseño y Producto
solmesz1
2
170
2024デザすぷVol.4 新年会/ Design Sprout Bar vol-4
root_recruit
1
320
非デザイナーのフロントエンドエンジニアがOOUIを考える
yud0uhu
8
3.8k
B/43プラスカードができるまで
putchomsmartbank
0
470
Amebaデザインシステム Spindleの開発 / The Development of Spindle
spindle
4
630
デザイナーの帽子をかぶったわたしが、プロダクト開発するうえでスクラムチームに提供したいこと / what I want to provide to Scrum teams when developing products
hiromitsuuuuu
14
4.9k
Featured
See All Featured
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
116
18k
Code Reviewing Like a Champion
maltzj
514
39k
Fireside Chat
paigeccino
21
2.6k
4 Signs Your Business is Dying
shpigford
175
21k
Faster Mobile Websites
deanohume
299
30k
A Tale of Four Properties
chriscoyier
151
22k
Raft: Consensus for Rubyists
vanstee
132
6.3k
Building Adaptive Systems
keathley
31
1.9k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
241
1.2M
For a Future-Friendly Web
brad_frost
172
9k
How STYLIGHT went responsive
nonsquared
92
4.8k
Practical Orchestrator
shlominoach
182
9.7k
Transcript
Need to place this FOLD above the
users only look FOLD above the
start with carousel FOLD above the
a mentality FOLD above the
history
None
Yes! The content I was looking for is Above the
Fold!
what changed?
what changed? & expectations user behavior
what changed?
no patience
None
2006 76% 77%
80% 20%
66%
Control Image Scroll Arrow Short Image Animated Image v 91%
scrolled 91% scrolled immediately 91% reached bottom 100% scrolled 92% scrolled immediately 92% reached bottom 92% scrolled immediately 92% reached bottom 100% scrolled 91% scrolled 91% scrolled immediately 73% reached bottom
None
attention build up build up build up build up the
prize
None
carousels
sliders
history
None
None
None
None
None
None
reasons against?
reasons against? usability concerns
reasons against? performance
reasons against? (statistically) ineffective
usability
usability
usability
usability
usability
Top 5 Reasons for blah blah An important headline for
stuff This is the article to read Insightful things for people usability
Top An This Insig usability
None
Top 5 Reasons for blah blah An important headline for
stuff This is the article to read Insightful things for people } performance
Top 5 Reasons for blah blah An important headline for
stuff This is the article to read Insightful things for people performance
Complexity isn’t necessarily bad, and you can certainly justify extra
effort for something that will pay off, but… Brad Frost
ineffective
1% click through rate
1% click through rate 89% first slide
None
alternatives
None
None
other examples?