Defining Good Digital Design

Transcript

1. Defining Good (Digital) Design Interface v Experience or The Dribbblization of Design P.S. this isn’t about dribble
2. Digital Design is not primarily about aesthetics Visual design is just one aspect of what makes a product
3. The Elements of User Experience Created by Jesse James Garrett (2000) about the considerations that go into development of user experience on the web Doesn't account for secondary considerations Does not describe development process. Source
4. Design Hierarchy of Needs Created by Steven Bradley. Based on Maslow’s Hierarchy of needs. Source
5. Design is Holistic Source
6. Ugly looking products can succeed for example Craigslist, Nairaland
7. Physical Product Example: Carelman’s Teapot
8. Source: reddit
9. Source: UXDA
10. Source: Dribbble
11. Screenshot of Afritickets profile page
15. Context of use
18. You don’t have to reinvent the wheel Remember mental models, design conventions, colour theory, gestalt principles, psychological biases, and heuristics.
19. Design is not about pixels Address real user and business problems and needs There’s a place for aesthetics… see: aesthetic usability effect
20. Design is not about impressing your peers Focus on your user
21. Good design is contextual Different cultures, people, usage
22. Good design is iterative going and growing with the (users)
23. Good design is human centred Think about the people that will be using your product
24. Good design is inclusive Ensure that you’re designing for accessibility (e.g. colour blindness). In today’s world, 10% of users can be millions of peopl
25. Good design is ethical Avoid dark patterns. E.g. deleting grammarly. See humane by design, Mike Monteiro
26. Good design is research based Throw away your assumptions - Understanding context, needs, people etc
27. Good design is reliable Does it work the way it says it will work. Do things happen the way they’ve been promised
28. Good design is easy to use
29. not form versus function form and function
30. Show your working Why are you using these colours or fonts? Why are you placing a button where it is? Are you meeting accessibility standards? What is the context for this decision? Have you worked out the Information Architecture? Sketches? User flows? What is your process?
31. Design Researcher & Strategist. No, I don’t do any visual/UI design Twitter: @deaduramilade Newsletter: bit.ly/acoupleofthings