Personal Branding for Software Engineers

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself? How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to building a brand as a software engineer, and ways this can help pivot your career.

Transcript

1. Personal Branding
   for Software
   Engineers
   STRAPI CONNECT DEV AFRICA
   

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2. Hi I'm
   Gift!
   Frontend Consultant at
   Passionate People & Tech
   Content Creator
   

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3. What's Personal Branding?
   Personal branding is the process of
   developing a "mark" that is created around
   your name or your career. You use this
   "mark" to express and communicate your
   skills, personality, and values.
   

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4. - Chris Ducker
   "Your personal brand is what
   people say about you when you
   are not in the room
   – remember that."
   

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5. Why Build A Brand?
   

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6. Reason 1:
   Career Advancement
   

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7. Reason 2:
   Build Reputation
   

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8. Reason 3:
   Increase Visibility
   Online
   

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9. How To Build A Personal
   Brand?
   

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10. HOW?
    C R E A T E A P L A T F O R M S H A R I N G K N O W L E D G E
    B E Y O U R S E L F C R A F T A B I O / P E R S O N A
    

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11. 12 Month
    Strategy
    DEFINE A NICHE
    CREATE TAGLINE
    30 SECS PITCH
    CRAFT BIO
    BUSINESS CARDS
    LINKEDIN PORTFOLIO
    PROFESSIONAL HEADSHOTS
    PERSONAL PORTFOLIO
    TESTIMONIALS
    BLOG
    SPEAKING ENGAGMENTS
    COMMUNITY BUILDING
    Strategy Credits: Jason Alba
    

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12. Learning In
    Public
    The Ultimate Plan
    

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13. Learning
    in Public
    The fastest way to learn,
    grow your career and
    build your network.
    

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14. HOW?
    WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS.
    SPEAK AT MEETUPS AND CONFERENCES.
    ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT.
    AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD,
    THEY'RE NOT PUBLIC.
    MAKE YOUTUBE VIDEOS OR TWITCH STREAMS.
    START A NEWSLETTER.
    DO WORKSHOPS.
    

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15. JOB OPPORTUNITIES
    BUILD YOUR NETWORK
    INFLUENCE
    Benefits
    

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16. Tips
    STAY CONSISTENT
    CREATE VALUED CONTENT
    JOIN A COMMUNITIY
    FOLLOW SUCCESSFUL PEOPLE
    SHARE YOUR WORK
    ALWAYS BE LEARNING & ITERATE
    

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17. How Do You
    Track Success?
    

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18. Study and Understand Metrics.
    Your work is valuable to your audience.
    People Amplify your work.
    Keep Track and Celebrate all small wins.
    SUCCESS
    

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19. Became active online in 2017
    Started blogging in 2018
    Gave my first talk in 2018
    Started Youtube in 2019
    Became Auth0 Ambassador, MVP,
    MDE, Nuxt Ambassador in 2020/2021
    Still growing and improving...
    My Story
    

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20. People in the Community with Great Personal Brands
    Angie Jones
    Nader Dabit Ali Spitell Ada Oyom Scott Hanselman
    Shawn Wang Stephanie Morillo Prosper Otemuyiwa
    

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21. What are they doing
    differently?
    

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22. HOW?
    WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS.
    SPEAK AT MEETUPS AND CONFERENCES.
    ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT.
    AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD,
    THEY'RE NOT PUBLIC.
    MAKE YOUTUBE VIDEOS OR TWITCH STREAMS.
    START A NEWSLETTER.
    DO WORKSHOPS.
    

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23. Bonus Content
    

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26. Share your work
    on Polywork
    sign up with the code - giftvip
    

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27. @lauragift_
    giftegwuenu.com
    Thank you!
    bit.ly/personal-branding-talk
    

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