Personal Branding for Software Engineers

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself? How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to building a brand as a software engineer, and ways this can help pivot your career.

Transcript

1. Personal Branding for Software Engineers STRAPI CONNECT DEV AFRICA
2. Hi I'm Gift! Frontend Consultant at Passionate People & Tech Content Creator
3. What's Personal Branding? Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.
4. - Chris Ducker "Your personal brand is what people say about you when you are not in the room – remember that."
5. Why Build A Brand?
6. Reason 1: Career Advancement
7. Reason 2: Build Reputation
8. Reason 3: Increase Visibility Online
9. How To Build A Personal Brand?
10. HOW? C R E A T E A P L A T F O R M S H A R I N G K N O W L E D G E B E Y O U R S E L F C R A F T A B I O / P E R S O N A
11. 12 Month Strategy DEFINE A NICHE CREATE TAGLINE 30 SECS PITCH CRAFT BIO BUSINESS CARDS LINKEDIN PORTFOLIO PROFESSIONAL HEADSHOTS PERSONAL PORTFOLIO TESTIMONIALS BLOG SPEAKING ENGAGMENTS COMMUNITY BUILDING Strategy Credits: Jason Alba
12. Learning In Public The Ultimate Plan
13. Learning in Public The fastest way to learn, grow your career and build your network.
14. HOW? WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS. SPEAK AT MEETUPS AND CONFERENCES. ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT. AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD, THEY'RE NOT PUBLIC. MAKE YOUTUBE VIDEOS OR TWITCH STREAMS. START A NEWSLETTER. DO WORKSHOPS.
15. JOB OPPORTUNITIES BUILD YOUR NETWORK INFLUENCE Benefits
16. Tips STAY CONSISTENT CREATE VALUED CONTENT JOIN A COMMUNITIY FOLLOW SUCCESSFUL PEOPLE SHARE YOUR WORK ALWAYS BE LEARNING & ITERATE
17. How Do You Track Success?
18. Study and Understand Metrics. Your work is valuable to your audience. People Amplify your work. Keep Track and Celebrate all small wins. SUCCESS
19. Became active online in 2017 Started blogging in 2018 Gave my first talk in 2018 Started Youtube in 2019 Became Auth0 Ambassador, MVP, MDE, Nuxt Ambassador in 2020/2021 Still growing and improving... My Story
20. People in the Community with Great Personal Brands Angie Jones Nader Dabit Ali Spitell Ada Oyom Scott Hanselman Shawn Wang Stephanie Morillo Prosper Otemuyiwa
21. What are they doing differently?
22. HOW? WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS. SPEAK AT MEETUPS AND CONFERENCES. ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT. AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD, THEY'RE NOT PUBLIC. MAKE YOUTUBE VIDEOS OR TWITCH STREAMS. START A NEWSLETTER. DO WORKSHOPS.
23. Bonus Content
26. Share your work on Polywork sign up with the code - giftvip
27. @lauragift_ giftegwuenu.com Thank you! bit.ly/personal-branding-talk