Personal Branding for Software Engineers

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself because you should. How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to building a brand as a software engineer and ways this can help pivot your career.

Transcript

1. Uyo
   Gift Egwuenu
   Developer Advocate, Cloudflare
   Personal Branding for
   Software Engineers
   

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2. What is Personal Branding?
   

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3. Personal branding is the process of developing a
   "mark" that is created around your name or your
   career. You use this "mark" to express and
   communicate your skills, personality, and values.
   

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4. “Your personal brand is what people say
   about you when you are not in the room,
   remember that.”
   - Chris Ducker
   

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5. Why Build a Brand?
   

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6. Reason 1
   Career Advancement
   Photo by Andrew Neel on Unsplash
   

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7. Reason 2
   Build your Influence
   Photo by Christina @ wocintechchat.com on Unsplash
   

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8. Reason 3
   Increase online authority
   Photo by Christina @ wocintechchat.com on Unsplash
   

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9. How To Build A
   Personal Brand?
   

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10. How to Build a Personal Brand?
    Personal Branding can’t be achieved
    overnight, you need to put in the work with
    several hours of consistent knowledge and
    value sharing.
    1. Create a Platform
    2. Share Knowledge
    3. Be yourself
    

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11. Use the 12 Months Strategy
    ❏ Define a Niche
    ❏ Create Tagline
    ❏ 30 Secs Pitch
    ❏ Craft Bio
    ❏ Business Cards
    ❏ Linkedin
    ❏ Professional Headshots
    ❏ Personal Portfolio
    ❏ Testimonials
    ❏ Blogging
    ❏ Speaking Engagements
    ❏ Community Building
    

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12. The Ultimate Plan
    Learning In Public
    Photo by Desola Lanre-Ologun on Unsplash
    

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13. The fastest way to learn, grow your career
    and build your network.
    

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14. Learning In Public
    ❏ Write blogs and tutorials and cheat sheets.
    ❏ Speak at meetups and conferences.
    ❏ Ask and answer things on Stackoverflow or Reddit.
    ❏ Avoid the walled gardens like Slack and Discord, they're not
    public.
    ❏ Make Youtube videos or Twitch streams.
    ❏ Start a newsletter.
    ❏ Do workshops.
    

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15. ❏ Job opportunities
    ❏ Influence
    ❏ Build your network
    Benefits of Personal Branding
    Photo by Christin Hume on Unsplash
    

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16. Tips to help you build your brand
    ❏ Stay Consistent
    ❏ Create Valued Content
    ❏ Join A Community
    ❏ Follow Successful People
    ❏ Share Your Work
    ❏ Always Be Learning & Iterate
    

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17. How Do You Track Success?
    

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18. How to Track Success?
    ❏ Study and Understand Metrics.
    ❏ Your work is valuable to your audience.
    ❏ People Amplify your work.
    ❏ Keep Track and Celebrate all small wins.
    

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19. ❏ Became active online in 2017.
    ❏ Started blogging in 2018.
    ❏ Gave my first talk in 2018.
    ❏ Started Youtube in 2019.
    ❏ Became Auth0 Ambassador, MVP, MDE,
    Nuxt Ambassador in 2020/2021
    ❏ Linkedin Course Instructor in 2022
    ❏ Developer Advocate in 2022
    My Story
    Photo Credit: Ijeworks
    

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20. People in the Community with
    Great Personal Brands
    

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21. Prosper Otemuyiwa
    @unicodeveloper
    Adora Nwodo
    @adoranwodo
    Ada Nduka Oyom
    @kolokodess
    Angie Jones
    @techgirl1908
    Hussenat Etti-Balogun
    @balotofi
    Adewale Abati
    @ace_kyd
    Ruth Ikegah
    @ruth_ikegah
    Edidiong Asikpo
    @didicodes
    Samson Goddy
    @samsongoddy
    

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22. What are they doing differently?
    

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23. Watch full video on Youtube
    https://www.youtube.com/watch?v=HxDqyK3fNUs
    

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24. Thank you!
    giftegwuenu.com
    @lauragift_
    

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