Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Personal Branding for Software Engineers

Personal Branding for Software Engineers

Personal branding is as important as every other part of your career. What do people say about you when you are not in the room? Is this a question you often ask yourself because you should. How do you stand from a pool of engineers with the unique qualities that you bring to the table? In this talk, I'll share with the audience what personal branding is and some actionable steps you can take to building a brand as a software engineer and ways this can help pivot your career.

Gift Egwuenu

October 30, 2022

More Decks by Gift Egwuenu

Other Decks in Technology


  1. Personal branding is the process of developing a "mark" that

    is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.
  2. “Your personal brand is what people say about you when

    you are not in the room, remember that.” - Chris Ducker
  3. How to Build a Personal Brand? Personal Branding can’t be

    achieved overnight, you need to put in the work with several hours of consistent knowledge and value sharing. 1. Create a Platform 2. Share Knowledge 3. Be yourself
  4. Use the 12 Months Strategy ❏ Define a Niche ❏

    Create Tagline ❏ 30 Secs Pitch ❏ Craft Bio ❏ Business Cards ❏ Linkedin ❏ Professional Headshots ❏ Personal Portfolio ❏ Testimonials ❏ Blogging ❏ Speaking Engagements ❏ Community Building
  5. Learning In Public ❏ Write blogs and tutorials and cheat

    sheets. ❏ Speak at meetups and conferences. ❏ Ask and answer things on Stackoverflow or Reddit. ❏ Avoid the walled gardens like Slack and Discord, they're not public. ❏ Make Youtube videos or Twitch streams. ❏ Start a newsletter. ❏ Do workshops.
  6. ❏ Job opportunities ❏ Influence ❏ Build your network Benefits

    of Personal Branding Photo by Christin Hume on Unsplash
  7. Tips to help you build your brand ❏ Stay Consistent

    ❏ Create Valued Content ❏ Join A Community ❏ Follow Successful People ❏ Share Your Work ❏ Always Be Learning & Iterate
  8. How to Track Success? ❏ Study and Understand Metrics. ❏

    Your work is valuable to your audience. ❏ People Amplify your work. ❏ Keep Track and Celebrate all small wins.
  9. ❏ Became active online in 2017. ❏ Started blogging in

    2018. ❏ Gave my first talk in 2018. ❏ Started Youtube in 2019. ❏ Became Auth0 Ambassador, MVP, MDE, Nuxt Ambassador in 2020/2021 ❏ Linkedin Course Instructor in 2022 ❏ Developer Advocate in 2022 My Story Photo Credit: Ijeworks
  10. Prosper Otemuyiwa @unicodeveloper Adora Nwodo @adoranwodo Ada Nduka Oyom @kolokodess

    Angie Jones @techgirl1908 Hussenat Etti-Balogun @balotofi Adewale Abati @ace_kyd Ruth Ikegah @ruth_ikegah Edidiong Asikpo @didicodes Samson Goddy @samsongoddy