How to Increase Daily Users Time Spent on App thru Feature Experimentation

Andi Firmanata
LINE Indonesia Product Manager
https://linedevday.linecorp.com/jp/2019/sessions/S2-11

Transcript

1. 2019 DevDay How To Increase Daily Users Time Spent on App Thru Feature Experimentation > Andi Firmanata > LINE Indonesia Product Manager
2. > Sleep and breath with LT App > Get itchy and anxious when I spotted a bug in my app! > Joined LINE Indonesia in Aug 2018 as Product Manager for LT App About The Speaker
3. Agenda > LINE TODAY App Overview > Experiments We Did > Outcome towards Time Spent
4. About LINE TODAY App We are news aggregator and content platform, predominantly used by many young people in Indonesia. Users can access LINE TODAY thru browser, LINE Messenger, and standalone app. Our standalone was first available to download on May 2018
5. Why Native App? Performance Light and Fast Learning Experimen- tation Agile Reduce Dependency
6. [def]: The process of trying methods, activities to achieve the goal Experiments
7. Why Time Spent? 1. Combination of content and feature 3. Exposure toward Ads impression = money 2 More time spent = more to recommend
8. > Swipe at TODAY > Picture in Picture > Easy Access Bar > Podcast (New) Experiments We Did
9. > Using AIRS with UX Plot Twist! > Swipe right to like, and left to dismiss > Users Spends 6 minutes/ day > Average CTR 14% Swipe at TODAY
10. > Enable playing video in app and out app > Most uses feature after fast forward Picture in Picture
11. > 2x Article Bookmarked > 3x Comment views Easy Access Bar
12. Podcast We still don’t know the outcome yet!
13. Avg Time Spent: 2X Incremental Q119 13 mins Q419 27 mins
14. Users Time Spent 13.10 15.14 17.20 17.42 19.19 20.34 23.14 23.57 26.15 27.13 0.00 5.00 10.00 15.00 20.00 25.00 30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct LT App Users Time Spent from Jan 19-Oct 19
15. Time Spent Comparison Benchmarking Users time spent with News Aggregator in ID (AppAnnie 2019, Android) 27.13 26.00 23.04 18.02 12.42 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 LINE TODAY App UC News Babe Opera News Kurio
16. Keep Experimenting!