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#meme = high traffic guarantee? — Cracking the Code to LINE VOOM Virality @ TECHPULSE 2023

#meme = high traffic guarantee? — Cracking the Code to LINE VOOM Virality @ TECHPULSE 2023

- Speaker: Shandy Yu
- Event: http://techpulse.line.me/
作為一個 TECH FRESH,如何在 LINE VOOM 這個短影音平台中穿針引線,協助平台的推進呢?
(1)如何建立Hashtag Dashboard?
(2)與團隊合作時往往會對於同一個工具背後衍伸出來的詳細資訊定義不同,要如何有效定義才能降低落差呢?
(3)Pipeline設計: 每日在VOOM產生的新趨勢、發燒話題間相當錯綜複雜,如何透過pipeline減少彼此之間的依賴性。

LINE Developers Taiwan

February 21, 2023
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Transcript

  1. Agenda
    › Abstract of LINE VOOM
    › Define the Problem
    › From Data to Dashboard
    › Takeaways
    2

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  2. other
    3
    Connect to fun.

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  3. other
    Abstract of VOOM
    Overview Traffic
    4
    Posts
    Daily
    1M+
    Daily
    5M+
    Impression

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  4. other
    Abstract of VOOM
    Posts with Hashtag
    5
    Posts
    Daily
    1M+
    Daily
    5M+
    Impression

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  5. Highlight of LINE VOOM
    Jan
    #電視追劇
    #⼤嘻哈時代2
    Nov
    Dec
    #年末出走計畫
    #爽完東北亞
    Oct
    #走鐘獎2022
    #linevoom
    6
    #2022mamaawards
    #⽇本旅遊
    最近 有哪些 Hashtag 爆紅?

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  6. 7
    最近 有哪些 Hashtag 爆紅?
    Monthly? Daily?

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  7. 最近 有哪些 Hashtag 爆紅?
    Monthly? Daily?
    Video? Image?
    8
    Impression? Click?
    AD? or not?

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  8. Define the Problem
    Data granularity
    Less
    Granular
    + time period
    Original
    + author type
    + post type
    + metric
    最近有哪些 Hashtag 爆紅?
    ⼀週內創作者都下什麼 Hashtag
    這週有哪些 Hashtag 爆紅?
    這週在短影⾳的⽂章中創作者都下什麼 Hashtag 比較紅?
    ⼀週內的短影⾳⽂章中,創作者下什麼 Hashtag 較能提⾼點擊次數?
    More
    Granular

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  9. From Data to Dashboard
    Short Video
    POST TYPE
    Official Account

    User
    Creator
    AUTHOR TYPE
    Click Count

    Search Count

    Watch Time

    Demographic
    Impression
    Metrics
    Text

    Image
    Video

    Link

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  10. From Data to Dashboard
    Image
    POST TYPE
    Creator
    AUTHOR TYPE
    Impression
    Metrics
    11
    LINEVOOM TECHPULSE
    LINE
    Creator OA
    localization
    crackthecode NLP
    Data keynote techsharing
    lighteningspeech
    web3
    infra
    LINE
    Data
    TECHPULSE
    LINEVOOM
    locallization
    Creator
    crackthecode
    NLP
    OA
    lighteningspeech
    Overall Impression

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  11. From Data to Dashboard
    Image
    POST TYPE
    Creator
    AUTHOR TYPE
    Impression
    Metrics
    12
    Demographic - age
    10歲以下 10-15歲 16-20歲 21-25歲 26-30歲 31-35歲 36-40歲 41-45歲 46-50歲 51-55歲 56-60歲 60歲以上
    Impression
    2⽉1⽇ 2⽉2⽇ 2⽉3⽇ 2⽉4⽇ 2⽉5⽇ 2⽉6⽇ 2⽉7⽇ 2⽉8⽇ 2⽉9⽇ 2⽉10⽇ 2⽉11⽇ 2⽉12⽇2⽉13⽇2⽉14⽇2⽉15⽇2⽉16⽇2⽉17⽇
    LINEVOOM TECHPULSE
    LINE
    Creator OA
    localization
    crackthecode NLP
    Data keynote techsharing
    lighteningspeech
    web3
    infra
    LINE
    Data
    TECHPULSE
    LINEVOOM
    locallization
    Creator
    crackthecode
    NLP
    OA
    lighteningspeech
    Overall Impression

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  12. Long Tail
    click/search/impression
    TECHPULSE
    LINE
    keynote
    Data
    NLP
    welcome
    hello
    campaign
    offlineevent
    speaker

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  13. 14
    Post Performance
    Hashtag Performance
    Creator Performance
    User Behavior Performance
    delay
    AS-IS
    Dependency Between Pipeline

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  14. Dependency Between Pipeline
    IU
    15
    Post Performance
    Creator Performance
    User Behavior
    Performance
    Hashtag
    Performance
    TO-BE

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  15. LINE VOOM Hashtag Analysis
    Image
    POST TYPE
    Creator
    AUTHOR TYPE
    Impression
    Metrics
    16
    Demographic - age
    10歲以下 10-15歲 16-20歲 21-25歲 26-30歲 31-35歲 36-40歲 41-45歲 46-50歲 51-55歲 56-60歲 60歲以上
    Impression
    2⽉1⽇ 2⽉2⽇ 2⽉3⽇ 2⽉4⽇ 2⽉5⽇ 2⽉6⽇ 2⽉7⽇ 2⽉8⽇ 2⽉9⽇ 2⽉10⽇ 2⽉11⽇ 2⽉12⽇2⽉13⽇2⽉14⽇2⽉15⽇2⽉16⽇2⽉17⽇
    LINEVOOM TECHPULSE
    LINE
    Creator OA
    localization
    crackthecode NLP
    Data keynote techsharing
    lighteningspeech
    web3
    infra
    LINE
    Data
    TECHPULSE
    LINEVOOM
    locallization
    Creator
    crackthecode
    NLP
    OA
    lighteningspeech
    Overall Impression

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  16. 17
    Hands-On Task
    ▸ Mentorship
    ▸ Communication
    35 %
    ▸ Study Group
    ▸ Workshop
    35 %
    Learning
    20 %
    Sharing
    ▸ TECHPULSE 2023
    ▸ LINE Developer Meetup
    10 %
    Relax
    ▸ Team Building
    ▸ Badminton Club
    ▸ TECH FRESH monthly

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