#meme = high traffic guarantee? — Cracking the Code to LINE VOOM Virality @ TECHPULSE 2023

- Speaker: Shandy Yu
- Event: http://techpulse.line.me/
作為一個 TECH FRESH，如何在 LINE VOOM 這個短影音平台中穿針引線，協助平台的推進呢？
(1)如何建立Hashtag Dashboard?
(2)與團隊合作時往往會對於同一個工具背後衍伸出來的詳細資訊定義不同，要如何有效定義才能降低落差呢？
(3)Pipeline設計: 每日在VOOM產生的新趨勢、發燒話題間相當錯綜複雜，如何透過pipeline減少彼此之間的依賴性。

Transcript

2. Agenda › Abstract of LINE VOOM › Define the Problem › From Data to Dashboard › Takeaways 2
3. other 3 Connect to fun.
4. other Abstract of VOOM Overview Traffic 4 Posts Daily 1M+ Daily 5M+ Impression
5. other Abstract of VOOM Posts with Hashtag 5 Posts Daily 1M+ Daily 5M+ Impression
6. Highlight of LINE VOOM Jan #電視追劇 #⼤嘻哈時代2 Nov Dec #年末出走計畫 #爽完東北亞 Oct #走鐘獎2022 #linevoom 6 #2022mamaawards #⽇本旅遊 最近 有哪些 Hashtag 爆紅？
7. 7 最近 有哪些 Hashtag 爆紅？ Monthly? Daily?
8. 最近 有哪些 Hashtag 爆紅？ Monthly? Daily? Video? Image? 8 Impression? Click? AD? or not?
9. Define the Problem Data granularity Less Granular + time period Original + author type + post type + metric 最近有哪些 Hashtag 爆紅？ ⼀週內創作者都下什麼 Hashtag 這週有哪些 Hashtag 爆紅？ 這週在短影⾳的⽂章中創作者都下什麼 Hashtag 比較紅？ ⼀週內的短影⾳⽂章中，創作者下什麼 Hashtag 較能提⾼點擊次數？ More Granular
10. From Data to Dashboard Short Video POST TYPE Official Account
 User Creator AUTHOR TYPE Click Count
 Search Count
 Watch Time
 Demographic Impression Metrics Text
 Image Video
 Link
11. From Data to Dashboard Image POST TYPE Creator AUTHOR TYPE Impression Metrics 11 LINEVOOM TECHPULSE LINE Creator OA localization crackthecode NLP Data keynote techsharing lighteningspeech web3 infra LINE Data TECHPULSE LINEVOOM locallization Creator crackthecode NLP OA lighteningspeech Overall Impression
12. From Data to Dashboard Image POST TYPE Creator AUTHOR TYPE Impression Metrics 12 Demographic - age 10歲以下 10-15歲 16-20歲 21-25歲 26-30歲 31-35歲 36-40歲 41-45歲 46-50歲 51-55歲 56-60歲 60歲以上 Impression 2⽉1⽇ 2⽉2⽇ 2⽉3⽇ 2⽉4⽇ 2⽉5⽇ 2⽉6⽇ 2⽉7⽇ 2⽉8⽇ 2⽉9⽇ 2⽉10⽇ 2⽉11⽇ 2⽉12⽇2⽉13⽇2⽉14⽇2⽉15⽇2⽉16⽇2⽉17⽇ LINEVOOM TECHPULSE LINE Creator OA localization crackthecode NLP Data keynote techsharing lighteningspeech web3 infra LINE Data TECHPULSE LINEVOOM locallization Creator crackthecode NLP OA lighteningspeech Overall Impression
13. Long Tail click/search/impression TECHPULSE LINE keynote Data NLP welcome hello campaign offlineevent speaker
14. 14 Post Performance Hashtag Performance Creator Performance User Behavior Performance delay AS-IS Dependency Between Pipeline
15. Dependency Between Pipeline IU 15 Post Performance Creator Performance User Behavior Performance Hashtag Performance TO-BE
16. LINE VOOM Hashtag Analysis Image POST TYPE Creator AUTHOR TYPE Impression Metrics 16 Demographic - age 10歲以下 10-15歲 16-20歲 21-25歲 26-30歲 31-35歲 36-40歲 41-45歲 46-50歲 51-55歲 56-60歲 60歲以上 Impression 2⽉1⽇ 2⽉2⽇ 2⽉3⽇ 2⽉4⽇ 2⽉5⽇ 2⽉6⽇ 2⽉7⽇ 2⽉8⽇ 2⽉9⽇ 2⽉10⽇ 2⽉11⽇ 2⽉12⽇2⽉13⽇2⽉14⽇2⽉15⽇2⽉16⽇2⽉17⽇ LINEVOOM TECHPULSE LINE Creator OA localization crackthecode NLP Data keynote techsharing lighteningspeech web3 infra LINE Data TECHPULSE LINEVOOM locallization Creator crackthecode NLP OA lighteningspeech Overall Impression
17. 17 Hands-On Task ▸ Mentorship ▸ Communication 35 % ▸ Study Group ▸ Workshop 35 % Learning 20 % Sharing ▸ TECHPULSE 2023 ▸ LINE Developer Meetup 10 % Relax ▸ Team Building ▸ Badminton Club ▸ TECH FRESH monthly