Weepee Introduction at STIMA

Transcript

2. Watch live TV on any device for 12 EUR a month 15 channels, 10 you can change everyday.
3. I You want to watch TV, but you live in a place without access. This was Joeri’s problem in 2010
4. S Build it yourself! Joeri could get access at the office, but not at home. He built a system that would allow him to distribute TV-signals over the internet.
5. O r Once you have content, you can send it anywhere. It’s cheaper and quicker and it works on any device. Let’s launch WeepeeTV!
6. C Code, infrastructure, financing, product development, marketing... of the work. Legal... of the work! 80% 20%
7. W w ? Full substitution in terms of Content and Features. Extra content and features. Any place, any device. Perfect quality. Low price.
8. Extra Replacement S r r ? Substitution wins! Extra Replacement
9. Must haves C Must haves
10. C 0%# 5%# 10%# 15%# 20%# 25%# 0# 1# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 13# 14# 15# 16# 17# 18# 19# 20# 23# 25# 30# 35# 40# 45# 50# 60# 75# Median: €12 Average: €14,16 Average: €14,16 Median: €12
11. 0%# 1%# 2%# 3%# 4%# 5%# 6%# 7%# 8%# 9%# 10%# 11%# 12%# 13%# 14%# 15%# 16%# 0# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 13# 14# 15# 16# 17# 18# 19# 20# 21# 22# 23# 24# D v 63% of over 2.500 polled have 5-9 screens 63%
12. I r f v www 1,8 1,5 2,2 3,6 2,7
13. M r • Social Media • Forums for geeks like us • Online publications • Newspapers • TV In that order!
14. Social Media If you try to sell something on social media, nobody will like you. Use it as a channel for information, support and contests. (in that order) Be hyper-available. Answer everyone.
15. Forums Ask for advice, let them test it in advance, allow co-creation. be honest be open accept criticism don’t forget about them!
16. Online niche media These are the ones that deserve the scoop! If you are strong on social media and forums, they already know you and will want to write about you. Get them on board with advanced previews and exclusive information.
17. Newspapers They will contact you because of - the article on online niche media - your social media buzz - your press release (in that order) Tell them a story Make your story complete, to the point and exciting.
18. TV They will come once you became a story in the media. Let them tell the story for you. Show the product, answer their questions.
19. Exclusive! Unique offer for students launches... today! 9 EUR a month instead of 12 http://students.weepee.tv 9 EUR
20. S ! Chris chris@weepee.org Lisa lisa@weepee.org Hi! Hello! @WeepeeTV Facebook.com/weepeeTV