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Building effective SEO roadmaps #brightonSEO

Building effective SEO roadmaps #brightonSEO

Discover how to create SEO roadmaps that prioritise impact and address your users' needs. In this presentation, Lucia shared some real-world examples of how well-structured SEO roadmaps can empower in-house SEO teams to execute more focused and effective strategies. She also demonstrates how these roadmaps can help justify continued engineering investment, driving long-term success for your SEO efforts.
#BrightonSEO

Lucia Lecesne

October 04, 2024
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Transcript

  1. * Small fixes * Agency side * Not a long

    term SEO investment @lucialecesne wi.se/seo
  2. Use product and SEO toolbox to build narrative around your

    SEO strategy @lucialecesne wi.se/seo
  3. Search volume * CTR = Estimated traffic Traffic * CVR

    = Estimated new users NU * LTV = Revenue @lucialecesne wi.se/seo
  4. Main takeaways @lucialecesne wi.se/seo 1. Think like product, speak like

    product 2. Be clear about the whys and whats: why you are doing it and what is it going to bring 3. Power lies in combining user data and SEO data 4. Break your projects into meaningful milestones (Skateboard is better than a single wheel) 5. Launch, learn and keep iterating