React's reign over the frontend landscape is undeniable, but is it the only path to a great user experience? This talk cuts through the hype to offer a pragmatic look at the current state of frontend frameworks. We'll explore the real reasons behind React's dominance, then venture beyond to evaluate powerful alternatives like Svelte and Vue, comparing their developer experience and performance. Finally, we'll tackle the biggest shift in modern development: AI. Does it reinforce React's position, or does it level the playing field for its competitors? You'll leave with a clearer perspective on which tool is right for your next project in the age of AI.