Clouds of Dust - Desire Paths in Web Design

"A path created in dirt by heavy foot or bicycle traffic, the result of people using the easiest, and often most direct, route." You could think of desire paths as natural user experience design for the real world, but how can we take the concept and use it with our work on the web? Using user feedback, we can help craft sites that are easy to use and a joy to navigate and don’t leave us with dust clouds from the dirt trails we refuse to acknowledge.

Transcript

1. Luke Murphy-Wearmouth - @lurkmoophy lurkmoophy.com - #DIBI CLOUDS OF DUST
6. C7A C8A E7A E7 C9A CAMPUS HUB CENTRAL COURTYARD
8. C7A C8A E7A E7 C9A CAMPUS HUB
9. C7A C8A E7A E7 C9A CAMPUS HUB
10. DESIRE PATHS
11. INSERT LOCAL ANECDOTE
12. INSERT LOCAL ANECDOTE
13. GATHER DATA
14. GATHER DATA ANALYSE
15. GATHER DATA ANALYSE INFORM
16. GIVING POWER TO THE USERS
17. DESIRE PATHS ARE NOTHING NEW
24. DESIRE PATHS IN WEB DESIGN
25. DESIGNING WITH DATA
26. CONTROLLED TESTING
27. BUT GOOGLE ANALYTICS IS FREE
28. EXTERNAL SEARCH INTERNAL SEARCH
29. NAVIGATION HOME PAGE STRUCTURE TAXONOMY
30. NAVIGATION HOME PAGE STRUCTURE INFORMATION SCENT TAXONOMY
32. THE ANALYTICS BEHIND YOUR SEARCH BOX GIVE YOU A CRYSTAL CLEAR IDEA OF WHAT YOUR HOME PAGE ISN'T DOING
33. NAVIGATION INFORMATION HEIRARCHY
37. ~15% OF VISITORS DIDN’T KNOW WHO WE WERE...
39. REDUCED TO ABOUT 7% (INTERESTINGLY, OUR MAIN CTA WAS AT THE TOP)
40. FOLKSONOMIES
41. WE HAVE THE DATA
42. USE IT
43. DESIGN WITH DATA NOT FLUFF JAMES SEYMOUR-LOCK
44. FAKING DESIRE PATHS
46. HAVE YOU BEEN TO WAGAMAMA BEFORE?
47. SUBMIT
50. 30-50 LINES OF CODE http://bit.ly/progreduction
51. RESTRUCTURE MENUS MINIMISE IRRELEVANT CONTENT FOCUS ON NEW AREAS FAVOURITES
52. CHANGE AVERSION
53. WITH GREAT POWER COMES GREAT RESPONSIBILITY
55. THANK YOU Luke Murphy-Wearmouth - @lurkmoophy lurkmoophy.com - #DIBI