The User Experience of Social

A talk that was given at #FOWA London 2013 and #WebDevConf 2013.

I explained my background as a failed music graduate, agricultural designer, social media 'expert'* and finally designer and developer. Because of this relatively obscure set of skills, the way we integrate social into the sites that we build has been a particular interest of mine, especially since reading Paul Boag's 'Social Media is a part of the User Experience.

In the talk, I walk through a bit of psychology as to the motivations behind any interaction, and then step through problems with our current social interaction designs, and how with a little thought and planning, we can make social an integrated part of the experience that actually makes our users happier, and their experience on our sites a little more painless.

*irony intended.

Transcript

1. The User Experience of Social @lurkmoophy lurkmoophy.com #fowa
5. SoSHUL meeja eXpert
7. Social Media is a part of the User Experience @boagworld
8. “As long as we get the likes, yo”
9. Social Media 101
10. Social Media 101
11. Making social part of the experience.
12. Why
13. Three modes of social interaction
14. Three interaction Share
15. Three interaction Share Subscribe
16. Three interaction Share Subscribe Discuss
18. Social Validation
19. Social Validation We are hard-wired to develop and preserve meaningful social relationships, and to maintain a favourable self-concept.
21. Reciprocity
22. Reciprocity If someone gives us something, we will want to give something back.
24. Social Proof
25. Social Proof When a number of people behave, think or act in a certain way, and it achieves critical mass, herd mentality kicks in.
27. Informational Conformity The desire to behave correctly according to an accurate perception of reality
28. Informational Conformity The desire to behave correctly according to an accurate perception of reality Normative Conformity The desire to gain social acceptance and approval from those around us.
29. Motivations
30. Intrinsic Motivation
32. Extrinsic Motivation
35. How do we make the way we implement social better?
36. Sharing
37. Share this page
38. Use common sense
39. Positioning
42. Trying to organise a group? Why not schedule your visit with Doodle and share with your friends on Facebook? Create a Doodle poll
43. Think about the presentation
45. Making it contextual
47. Add the social proof (via APIs)
50. and 3 more have shared this quote...
51. The Follow
53. Think about where it makes sense
54. Think about where it makes sense (at the end of the journey)
55. Thanks for purchasing tickets to Medea Why not follow us on Twitter and Facebook so you can let us know what you thought? Some of your friends are already talking about Medea. Why not join the conversation? Let people know on Twitter Let people know on Facebook
56. Thanks for purchasing tickets to Medea Why not follow us on Twitter and Facebook so you can let us know what you thought? Some of your friends are already talking about Medea. Why not join the conversation? Let people know on Twitter Let people know on Facebook
57. Commenting
60. Guide your users & provoke discussion
62. If you don’t need them, turn them off
63. If you do need them, make it easy
65. So…
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69. ||||||||||||| ||||||||||||| ||||||||||||| Share (brand) Subscribe Subscribe Share (advice)
70. ||||||||||||| ||||||||||||| ||||||||||||| Share (brand) Subscribe Subscribe Share (advice)
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72. ||||||||||||| ||||||||||||| ||||||||||||| Share (brand) Subscribe Subscribe Share (advice) Subscribe (end) Share
73. “Too many of our websites are social by happenstance rather than social by design.” @boagworld
74. Just needs a little thought
75. Thank you @lurkmoophy lurkmoophy.com #