The User Experience of Social

The User Experience of Social

A talk that was given at #FOWA London 2013 and #WebDevConf 2013.

I explained my background as a failed music graduate, agricultural designer, social media 'expert'* and finally designer and developer. Because of this relatively obscure set of skills, the way we integrate social into the sites that we build has been a particular interest of mine, especially since reading Paul Boag's 'Social Media is a part of the User Experience.

In the talk, I walk through a bit of psychology as to the motivations behind any interaction, and then step through problems with our current social interaction designs, and how with a little thought and planning, we can make social an integrated part of the experience that actually makes our users happier, and their experience on our sites a little more painless.

*irony intended.

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Luke Murphy-Wearmouth

October 24, 2013
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Transcript

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    Why

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    Social Validation We are hard-wired to develop and preserve meaningful

    social relationships, and to maintain a favourable self-concept.
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    Social Proof When a number of people behave, think or

    act in a certain way, and it achieves critical mass, herd mentality kicks in.
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    Informational Conformity The desire to behave correctly according to an

    accurate perception of reality Normative Conformity The desire to gain social acceptance and approval from those around us.
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    Trying to organise a group? Why not schedule your visit

    with Doodle and share with your friends on Facebook? Create a Doodle poll
  20. 44.
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    Thanks for purchasing tickets to Medea Why not follow us

    on Twitter and Facebook so you can let us know what you thought? Some of your friends are already talking about Medea. Why not join the conversation? Let people know on Twitter Let people know on Facebook
  26. 56.

    Thanks for purchasing tickets to Medea Why not follow us

    on Twitter and Facebook so you can let us know what you thought? Some of your friends are already talking about Medea. Why not join the conversation? Let people know on Twitter Let people know on Facebook
  27. 58.
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  32. 73.