Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Developers as Intentional Designers
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Lynn Fisher
April 26, 2014
Technology
1.2k
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Developers as Intentional Designers
A talk from JSConf Brazil, Fortaleza.
Lynn Fisher
April 26, 2014
More Decks by Lynn Fisher
See All by Lynn Fisher
Art, The Web, and Tiny UX
lynnandtonic
304
22k
A Different Kind of UX
lynnandtonic
9
1.4k
Illustration with CSS
lynnandtonic
9
4.2k
Be Good At Lots of Things
lynnandtonic
8
1.5k
I’ll Be Awesome At Lots of Things, Thank You Very Much
lynnandtonic
4
450
Illustrating With Heart
lynnandtonic
3
640
Other Decks in Technology
See All in Technology
書籍セキュアAPIについて
riiimparm
0
190
Network Firewallやっていき!
news_it_enj
0
260
複数プロダクト組織のAIネイティブ化における戦略 / AICon2026_kude
rakus_dev
0
300
OpenTelemetryにおけるGoのゼロコード・コンパイル時計装について #fukuokago
quiver
0
200
データエンジニアリングとドメイン駆動設計
masuda220
PRO
14
2.5k
[Droidcon Orlando '26] The Android Lens: Applying Mobile Forensics to AI Performance
amanda_hinchman
1
110
第67回コンピュータビジョン勉強会CVPR2026読会前編
tsukamotokenji
0
160
変更し続けられるシステムをどう保つか — AI時代のSSoTという設計原則
kawauso
1
1k
AI_Dev_Day_製造業領域でのAI活用から見た活用の罠と成功に導く実践知.pdf
kintotechdev
0
160
AICoEでAIネイティブ組織への進化
yukiogawa
0
210
Webアプリ認証の全体像 / The Big Picture of Web App Authentication
kitano_yuichi
1
410
VPCセキュリティ対応の最新事情
nagisa53
1
240
Featured
See All Featured
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
21
1.5k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
38
2.9k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
kimpetersen
PRO
1
770
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
508
140k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
34
2.8k
Between Models and Reality
mayunak
4
380
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
11
970
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
greggifford
PRO
0
210
Skip the Path - Find Your Career Trail
mkilby
1
170
Being A Developer After 40
akosma
91
590k
Making the Leap to Tech Lead
cromwellryan
135
10k
GitHub's CSS Performance
jonrohan
1033
470k
Transcript
DEVELOPERS AS INTENTIONAL DESIGNERS Lynn Fisher @ lynnandtonic
None
None
None
None
None
None
DESIGN DEVELOPMENT
DESIGN DESIGN DEVELOPMENT DEVELOPMENT
DESIGN DESIGN DESIGN DEVELOPMENT
DESIGN + DEVELOPMENT
DEVELOPERS AS INTENTIONAL DESIGNERS
DEVELOPERS DECIDING TO BE DESIGNERS —DESIGNING WITH PURPOSE & ON
PURPOSE
None
SPECIALIZATION IS A GOOD THING
CONFLICT IS A GOOD THING
CONSTRUCTIVE CONFLICT IS A GOOD THING
BUT SOMETIMES IT’S JUST YOU
SORRY
SORRY I’M NOT A DESIGNER
STOP APOLOGIZING
YOU GOTS THE SKILLZ
MODULARITY & REUSABILITY
MODULE
DON’T REPEAT YOURSELF
REUSE
MODULE
CONSISTENCY
2 SPACES 4 SPACES >
2 SPACES 4 SPACES <
CONSISTENCY!
@ brad_frost
HIERARCHY
1 2 3 4 5
ORDER
ORDER GROUPING
ORDER GROUPING SIZE
READABILITY
section.readability h1 Look at this contrast! p Your text editor
has some really helpful colors for strong readability. a(role=“example”) See? p It’s awesome! 1 2 3 4 5 6 7 8
IS IT READABLE?
STICK WITH HIGH CONTRAST. LOW CONTRAST CAN BE HARDER TO
READ.
UP THAT FONT SIZE. DON’T MAKE PEOPLE SQUINT.
MAKE THOSE LINKS OBVIOUS. LIKE, IS THIS EVEN A LINK?
TOOLS
+ 1 2 3 4 5 6 7 8 9
10 11 12 13 <!DOCTYPE html> <html> <head> <title>JSConfBR</title> </head> <body> <div class=“content”> <h1>Welcome!</h1> </div> </body> </html> <title>JSConfBR</title> </head> <body> <div class=“content”> .content margin: 0 padding: 10px
@ spiralstairs
RECAP
MODULARITY RECAP
MODULARITY RECAP REUSABILITY
MODULARITY RECAP REUSABILITY CONSISTENCY
MODULARITY RECAP REUSABILITY CONSISTENCY HIERARCHY
MODULARITY RECAP REUSABILITY CONSISTENCY HIERARCHY READABILITY
MODULARITY RECAP REUSABILITY CONSISTENCY HIERARCHY READABILITY TOOLS
VISUAL DESIGN
None
GO TEAM!
PRACTICE
AIN’T NOBODY GOT TIME FOR THAT
START SMALL
CLICK HERE! SUBMIT NAME EMAIL PHONE CANCEL OK
NOT EVERY PROJECT IS A REDESIGN
CONSISTENCY (REMEMBER?)
RECREATE & REDESIGN
REDESIGN OFTEN
REDESIGN OFTEN & QUICKLY
DRAW SOMETHING EVERY DAY
1. SOMETHING YOU CAN SEE
1. SOMETHING YOU CAN SEE 2. SOMETHING YOU IMAGINE
None
1. SOMETHING YOU CAN SEE 2. SOMETHING YOU IMAGINE
CREATE A VISUAL REPRESENTATION OF WHAT YOU SEE WITH YOUR
EYES
CREATE A VISUAL REPRESENTATION OF WHAT YOU SEE WITH YOUR
EYES AND WHAT YOU SEE WITH YOUR MIND
SO OTHERS CAN SEE WHAT YOU SEE
SHOW OTHERS YOUR WORK
“ONLY THOSE WHO ARE WILLING TO TAKE THE RISK OF
WRITING CODE THAT’S NOT PERFECT EVER WRITE CODE.” - MICHAEL “GAR” GARVIN
SHAPE THE COMMUNITY
RECAP
START SMALL RECAP
START SMALL RECAP REDESIGN & RECREATE
START SMALL RECAP REDESIGN & RECREATE DRAW SOMETHING EVERY DAY
START SMALL RECAP REDESIGN & RECREATE DRAW SOMETHING EVERY DAY
SHOW YOUR WORK
START SMALL RECAP REDESIGN & RECREATE DRAW SOMETHING EVERY DAY
SHOW YOUR WORK SHAPE THE COMMUNITY
HOW TO WORK WITH DESIGNERS
EVERY “HOW TO WORK WITH X PERSON” ARTICLE OR TALK
EVERY “HOW TO WORK WITH X PERSON” ARTICLE OR TALK
CAN BE SUMMED UP WITH UNDERSTAND THEM & APPRECIATE THEM.
IT’S NOT JUST ABOUT DESIGNERS
DESIGNERS AS INTENTIONAL DEVELOPERS
STOP APOLOGIZING
YOU’RE DOING THIS
THANK YOU Lynn Fisher @ lynnandtonic