Kate Drane: Indiegogo - Making Hardware Smarter, Faster

This is a talk by Kate Drane, Head of Hardware at Indiegogo, presented at Makerland 2014 conference. It's a story about running your hardware crowdfunding campaign.

Video for this slides: https://vimeo.com/90704673

Transcript

1. Making Hardware Smarter, Faster Presented by: Kate Drane @indiegogo
2. Agenda Ø  Introduction Ø  Crowdfunding = More than $$ Ø  Why People Contribute Ø  Case Study: Misfit Shine Ø  Fulfillment Ø  Additional Resources Ø  Q&A
3. About Me
4. Indiegogo Founders: Danae, Eric and Slava
6. What is crowdfunding? Crowdfunding IS… Shared enthusiasm Crowdfunding IS NOT… Panhandling
7. What is crowdfunding? ALMOST $1.5 BILLION WAS RAISED THROUGH CFPs IN 2011 WITH OVER 50% RAISED IN NORTH AMERICA WORLDWIDE NORTH AMERICA EUROPE OTHER REGIONS $1,469.9M $837.2M $583.9M $48.8M SOURCE: Massolution
8. Indiegogo experienced more than 1000 percent growth in funding for technology campaigns over the last year.
9. Crowdfunding for Hardware and Gadgets Raise money Prove demand & mitigate risk Connect with your audience Gain visibility and expand your reach
10. Phone Halo puts a focus on email
11. Robot Dragonfly knows how to create buzz
12. Why people contribute Passion People Perks
13. Keys to a great campaign Engaging Pitch Connect with an Audience Who Cares Proactive Communication
14. Case Study: Misfit Shine Campaign video told a story that was engaging and unique Compelling description of the program using images to break up the text Budget was realistic for their product and timeline Multiple people from Misfit Wearables on campaign team Teams with 4+ people raise 70% more on average $846,438 raised 7954 funders from 85 countries Press coverage in Gizmodo, ABC News, TechCrunch, Forbes, BBC News, The Wall Street Journal + dozens of other outlets
15. “Part of the idea behind the lean startup is to prove demand, and build products in a rapid, user-centered design cycle. By reaching out on Indiegogo, we can assess our demand, build a stronger relationship with our early adopters, and use feedback to make our product as amazing as possible.” -- Misfit Shine Case Study: Misfit Shine
16. Keep an eye on fulfillment
17. Indiegogo: Committed to Hardware Hardware Handbook: http://landing.indiegogo.com/hardwarehandbook/
18. Designed to Educate and Empower Campaigner Field Guide: http://landing.indiegogo.com/iggfieldguide/
19. Are you next?
20. Thank you! @katedrane
21. Hardware Handbook: http://landing.indiegogo.com/hardwarehandbook/ Campaigner Field Guide: http://landing.indiegogo.com/iggfieldguide/ Additional Questions: kated@indiegogo.com ben@indiegogo.com support@indiegogo.com @indiegogo Our Team is Here for YOU!