Creation & Production Combined

My presentation as held at Lean UX 2014 NYC on 11 April 2014

Transcript

1. 1   1   @markusandrezak     @ueberproduct   h4p://www.ueberproduct.de     Crea:on  &  Produc:on  combined     #LeanUX14,  Friday  April  11th     Markus  Andrezak  
2. 2   2   Some  help  from  Russel  Ackoff     „Doing  the  wrong  thing   right  is  not  nearly  as   good  as  doing  the  right   thing  wrong.“  
3. 3   3   Some  help  from  Russel  Ackoff     „Con:nuous   improvement  is  nowhere   as  important  as   discon:nuous   improvement.  Crea:vity   is  a  discon:nuity.  A   crea:ve  act  breaks  with   the  chain  that  has  come   before.“      
4. 4   4   Some  help  from  Russel  Ackoff     „You  never  become  a   leader  by  imita:ng.  You   only  become  a  leader   by  leapfrogging  those   that  are  ahead  of  you.   And  that  comes  about   through  crea:vity.“      
5. 5   5   Artefact   Artefact   Process   Artefact   Process   Process   Process  
6. 6   6   Photo:  jp.wikipedia.org,  CC  license   Process   Visualiza:on    
7. 7   7   I  am  sorry,  but   you  are  not  agile   …   Photo:  By  Guyon  Morée  from  Beverwijk,  CC-­‐BY-­‐2.0,  via  Wikimedia  Commons,  CC  license  
8. 8   8   Non  Linearity  –  Design  Thinking  
9. 9   9   Non  Linearity  –  Crea:ve  Process  (Apple)  
10. 10   10   Exis:ng  Data   &  Product   Projec:on   Extrapolated   Product   Analy:cal  Thinking  =  Closed  System  
11. 11   11   Abduc:ve  Thinking   Research   Vision   Needs   Derived     Product   Abduc:ve  Reasoning  =  Genera:ve  
12. 12   12   Slide  by  Jabe  Bloom  (@cyetain)!  Thx!  
13. 13   13   Photo  by  Annalisa  Parisi,  CC-­‐BY-­‐3.0  License  via  Wikimedia  Commons     „Use  customer  input  to   gain  external   perspec:ve  -­‐>  helps  to   see  the  whole  picture:   Enables  global   op:miza:on  by   serendipity.“      
14. 14   14   Photo  by  Annalisa  Parisi,  CC-­‐BY-­‐3.0  License  via  Wikimedia  Commons  
15. 15   15   Photo  by  Annalisa  Parisi,  CC-­‐BY-­‐3.0  License  via  Wikimedia  Commons  
16. 16   16   Photo  by  Annalisa  Parisi,  CC-­‐BY-­‐3.0  License  via  Wikimedia  Commons  
17. 17   17   The  knowledge  funnel  as  glue   Produc:on  /     Opera:onal   Excellence   Discovery  
18. 18   18   Produc:on   Crea:on     h4p://upload.wikimedia.org/wikipedia/commons/4/45/Cynefin_framework_Feb_2011.jpeg   Cynefin  =  Dynamics  of  the  system  
19. 19   19         Research  =  structured  inquiry  
20. 20   20         Genera:ve  research     “What  are  the  right  /  relevant  problems?”   4  types  of  research  (by  Erika  Hall)  
21. 21   21         Descrip:ve/Explanatory  research     “What  are  right  solu:ons?  Why?  How?”   4  types  of  research  (by  Erika  Hall)  
22. 22   22         Evalua:ve  research     “Does  the  solu:on  work?”   4  types  of  research  (by  Erika  Hall)  
23. 23   23         Casual  research     “Tes:ng  the  product,  watch,  observe.”   4  types  of  research  (by  Erika  Hall)  
24. 24   24  
25. 25   25   Interview   Ques:onnaire   Concierge   Prototype   Paper  Prototype   LoFi  Dummy   Click  Dummy   HiFi  Dummy   Produc:on   Product     Research   ac:vi:es   along  the   knowledge   funnel      
26. 26   26   Frontend  Prototyping   Backend  Prototyping   Produc:on  Code!     Dev   ac:vi:es   along  the   knowledge   funnel      
27. 27   27   Produc:on   Crea:on  
28. 28   28  
29. 29   29   Operational Excellence     Crea:on   Production 80% 20%
30. 30   30   h4p://www.flickr.com/photos/dullhunk/202872717/  
31. 31   31   h4p://www.flickr.com/photos/theredproject/3302110152/   Stephen  Bungay   Stephen  Parry   Erika  Hall   Will  Evans   Jabe  Bloom   Fridel  Detzner  @  Jimdo   And:  You!!!  
32. 32   32   @markusandrezak     @ueberproduct   h4p://www.ueberproduct.de