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Creation & Production Combined

Creation & Production Combined

My presentation as held at Lean UX 2014 NYC on 11 April 2014

Markus Andrezak

April 11, 2014
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  1. 1   1   @markusandrezak     @ueberproduct   h4p://www.ueberproduct.de

        Crea:on  &  Produc:on  combined     #LeanUX14,  Friday  April  11th     Markus  Andrezak  
  2. 2   2   Some  help  from  Russel  Ackoff  

      „Doing  the  wrong  thing   right  is  not  nearly  as   good  as  doing  the  right   thing  wrong.“  
  3. 3   3   Some  help  from  Russel  Ackoff  

      „Con:nuous   improvement  is  nowhere   as  important  as   discon:nuous   improvement.  Crea:vity   is  a  discon:nuity.  A   crea:ve  act  breaks  with   the  chain  that  has  come   before.“      
  4. 4   4   Some  help  from  Russel  Ackoff  

      „You  never  become  a   leader  by  imita:ng.  You   only  become  a  leader   by  leapfrogging  those   that  are  ahead  of  you.   And  that  comes  about   through  crea:vity.“      
  5. 5   5   Artefact   Artefact   Process  

    Artefact   Process   Process   Process  
  6. 7   7   I  am  sorry,  but   you

     are  not  agile   …   Photo:  By  Guyon  Morée  from  Beverwijk,  CC-­‐BY-­‐2.0,  via  Wikimedia  Commons,  CC  license  
  7. 10   10   Exis:ng  Data   &  Product  

    Projec:on   Extrapolated   Product   Analy:cal  Thinking  =  Closed  System  
  8. 11   11   Abduc:ve  Thinking   Research   Vision

      Needs   Derived     Product   Abduc:ve  Reasoning  =  Genera:ve  
  9. 13   13   Photo  by  Annalisa  Parisi,  CC-­‐BY-­‐3.0  License

     via  Wikimedia  Commons     „Use  customer  input  to   gain  external   perspec:ve  -­‐>  helps  to   see  the  whole  picture:   Enables  global   op:miza:on  by   serendipity.“      
  10. 17   17   The  knowledge  funnel  as  glue  

    Produc:on  /     Opera:onal   Excellence   Discovery  
  11. 20   20         Genera:ve  research  

      “What  are  the  right  /  relevant  problems?”   4  types  of  research  (by  Erika  Hall)  
  12. 21   21         Descrip:ve/Explanatory  research  

      “What  are  right  solu:ons?  Why?  How?”   4  types  of  research  (by  Erika  Hall)  
  13. 22   22         Evalua:ve  research  

      “Does  the  solu:on  work?”   4  types  of  research  (by  Erika  Hall)  
  14. 23   23         Casual  research  

      “Tes:ng  the  product,  watch,  observe.”   4  types  of  research  (by  Erika  Hall)  
  15. 25   25   Interview   Ques:onnaire   Concierge  

    Prototype   Paper  Prototype   LoFi  Dummy   Click  Dummy   HiFi  Dummy   Produc:on   Product     Research   ac:vi:es   along  the   knowledge   funnel      
  16. 26   26   Frontend  Prototyping   Backend  Prototyping  

    Produc:on  Code!     Dev   ac:vi:es   along  the   knowledge   funnel      
  17. 31   31   h4p://www.flickr.com/photos/theredproject/3302110152/   Stephen  Bungay   Stephen

     Parry   Erika  Hall   Will  Evans   Jabe  Bloom   Fridel  Detzner  @  Jimdo   And:  You!!!