Elizabeth Boling: "Designer” does not mean “artist” – though lots of people want to think it does. The job of a designer is not self-expression, it’s problem-solving." #BigDJobs
Making Things Cheaper 60s&70s 80s&90s Making Things BETTER 2000s Making BETTER Things Competitive Advantage 2000s+ MAKING memorable experiences #BigDJobs
No one buys Gender Price Interests Location Religion Income Size of Household Age Education Occupation Social Class Ethnicity Nationality because they’re #BigDJobs
Purpose WHAT GOAL ARE WE TRYING TO ACHIEVE? THE UX STACK Audience WHO DO WE NEED TO ACHIEVE THE GOAL? Content WHAT FEATURES DOES THE AUDIENCE NEED? #BigDJobs
Purpose WHAT GOAL ARE WE TRYING TO ACHIEVE? THE UX STACK Audience WHO DO WE NEED TO ACHIEVE THE GOAL? Content WHAT FEATURES DOES THE AUDIENCE NEED? Design WHAT IS THE BEST WAY TO PRESENT THE CONTENT? #BigDJobs
Purpose WHAT GOAL ARE WE TRYING TO ACHIEVE? THE UX STACK Audience WHO DO WE NEED TO ACHIEVE THE GOAL? Content WHAT FEATURES DOES THE AUDIENCE NEED? Design WHAT IS THE BEST WAY TO PRESENT THE CONTENT? Technology HOW IS THE MESSAGE PHYSICALLY PRESENTED? #BigDJobs
Attributes Gender Price Interests Location Religion Income Size of Household Age Education Occupation Social Class Ethnicity Nationality Circumstances Breakfast on a long, boring commute Need to give kids a quick snack #BigDJobs
The Rewired Group F1 Push of the Situation F2 Pull of the New Solution F3 Allegiance to Past Behavior Progress Making Forces Progress Hindering Forces The Equation of Progress #BigDJobs
The Rewired Group F1 Push of the Situation F2 Pull of the New Solution F4 Anxiety of New Solution F3 Allegiance to Past Behavior Progress Making Forces Progress Hindering Forces The Equation of Progress #BigDJobs
The Rewired Group F1 Push of the Situation F2 Pull of the New Solution F4 Anxiety of New Solution F3 Allegiance to Past Behavior + + > Progress Making Forces Progress Hindering Forces The Equation of Progress #BigDJobs
Rather than asking customers what they want, listen to the stories they tell http://www.forbes.com/sites/jerrymclaughlin/2012/05/01/would-you-do-this-to-boost-sales-by-20-or-more/ #BigDJobs
Companies need to regularly ask themselves, ‘Are we in the steam locomotive business, or the transportation business?’ https://twitter.com/#!/joncarroll/status/154701998082629632 #BigDJobs
marcelosomers
amazia200910
commmune
itpreneurs
hypermarketingteam
luup_hr
o_ob
atsumiee
tomomifuruya
hanahanayaman
ichkura1991
kubotaku
lauravandoore
matthewcrist
aki_iinuma
addyosmani
smashingmag
afnizarnur
3n
geeforr
dougneiner
chrislema
keithpitt
aleyda