Forget Your MBA - Big Design 2011

Transcript

1. MBA FORGET YOUR MANAGING A LIVING COMPANY @marcelosomers #forgetMBA behindcompanies.com

2. Marcelo Somers Product Manager, Sabre Holdings

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4. Business IS A DESIGN PROBLEM

5. Company THE LIVING

6. The average life expectancy of a multinational corporation is between

   40 and 50 years.” - Royal Dutch Shell study, 1983 (http://buswk.co/o14v7q) “

7. A full one-third of the companies listed in the 1970

   Fortune 500 had vanished by 1983 – acquired, merged, or broken to pieces.” - Royal Dutch Shell study, 1983 (http://buswk.co/o14v7q) “

8. Companies die because their managers focus on the economic activity

   of producing goods and services, and they forget that their organizations’ true nature is that of a community of humans.” - Royal Dutch Shell study, 1983 (http://buswk.co/o14v7q) “

9. Making money IS NOT YOUR GOAL

10. Profit is the result of doing things right rather than

    the purpose of business activity. Profitability is a measurement of how well the business discharges its functions in serving the market and customer.” - Peter Drucker in Management: Tasks, Responsibilities, Practices (http://amzn.to/gZzfiU) “

11. http://www.flickr.com/photos/38047620@N00/3745750018/

12. http://www.flickr.com/photos/38047620@N00/3745750018/ When you look at growth as a strategy, it

    becomes somewhat seductive, addictive. But growth should not be—and is not—a strategy; it’s a tactic. - Howard Schultz, Starbucks CEO (http://bit.ly/eAUwQE) “

13. http://www.flickr.com/photos/38047620@N00/3745750018/ The primary lesson I’ve learned over the years is

    that growth and success can cover up a lot of mistakes. As we return the company to growth, it’ll be disciplined, profitable growth for the right reasons.” - Howard Schultz, Starbucks CEO (http://bit.ly/eAUwQE) “
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15. http://www.flickr.com/photos/wa-j/503225832/

16. http://www.flickr.com/photos/wa-j/503225832/ Focus on just a few things, and do them

    better than anybody else.” - Steve Ells, Chipotle CEO (http://bit.ly/rsqZI3) “

17. Constraint THE PRODUCT IS THE (or service!)

18. http://www.xtranza.com/blog/?p=284

19. At Apple the top priority is the product. Sounds trivial,

    but very few companies place product first. Those who do tend to be producing creative works. Most companies place either production or distribution first.” - Horace Dediu (http://bit.ly/fApvkB) “ http://www.xtranza.com/blog/?p=284

20. ‘Because we can’ isn’t a reason for doing something.” -

    Kyle Baxter (http://bit.ly/qhCeFv) “ http://www.flickr.com/photos/jorgeq82/5401489188/in/photostream/

21. Insanely Happy MAKE YOUR CUSTOMERS

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25. Real Artists ship IDEAS ARE CHEAP,

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28. We fell into the trap of thinking like an incumbent.”

    - Kellan Elliott-McCrea, Flickr Architect (http://b.qr.ae/oJuudR) “

29. The best PR/marketing tip: make something worth writing about.” -

    William Wilkinson (http://bit.ly/oUiEjn) “

30. Manager THE ROLE OF A

31. A lot of startup talk seems to say that you

    should simply get a lot of smart people together and let them do whatever they want until something sticks, and that is a recipe for success in everything (product, team happiness). This is wrong. So wrong. Creativity comes from constraints and direction.” - Justin Kan of Justin.tv (http://read.bi/gp0Hl4) “ http://www.flickr.com/photos/twitteroffice/4997601108/

32. http://www.flickr.com/photos/dobrzanski/4361486036/in/photostream/

33. http://www.flickr.com/photos/67191365@N00/3488168037/

34. Experience DON’TJUST HIRE FOR

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36. Knowing that “it can’t be done” because you can recount

    each of the failed attempts in the last 20 years to solve the problem can be a boat anchor on insight and imagination. This not only affects individuals, but happens to companies as they age. - Steve Blank (http://bit.ly/eYkItr) “
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38. ARROGANT HUMILITY

39. ARROGANT HUMILITY Confident in what you’re good at

40. ARROGANT HUMILITY Confident in what you’re good at Curious

41. Golden Gooses SLAUGHTER YOUR

42. Businesses don’t get to pick the timetable for when their

    preferred model takes a permanent dirt nap.” - Merlin Mann (http://bit.ly/n4EVvS) “

43. http://www.flickr.com/photos/greateryesterday/3036997998/

44. http://www.flickr.com/photos/kitty-cats-corner/504114431/

45. http://www.flickr.com/photos/40693413@N08/4663437969/

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47. We imagined ourselves as a venture-capital- backed start-up in Silicon

    Valley whose mission was to attack and disrupt The Atlantic.” - Justin B. Smith, President of The Atlantic Media Company (http://nyti.ms/qvQq9O) “
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49. Move fast. If we make mistakes, let them be because

    we are too fast rather than too slow.” - Lou Gerstner, IBM “

50. Thank You. NOTES AVAILABLE: HTTP://BIT.LY/FORGET-MBA @marcelosomers behindcompanies.com

51. KONTRA’S LAW: A commercial company’s ability to innovate is inversely

    proportional to its proclivity to publicly release conceptual products. http://bit.ly/pSyHXa