Who was Ambrosio built for?

Introduces the proto-persona that drove Ambrosio's prototype key design decisions. This presentation was made during Design Monday monthly meetup in Lisbon http://www.meetup.com/Design-Monday/events/181221602/

Transcript

1. Who was Ambrosio built for ? Design Monday | @marionzualo
2. Claudia Castro 27 years old, Lisbon, Lawyer Regularly eats out Culturally active Reads newsletters, magazines and guide books
8. Ambrosio
12. Trust
13. Persona’s Role Understanding the Problem Developing the “right” solution Differentiating the product Relationship with users
14. Evolving Process Implementation Design User Stories Personas Research
15. Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. D. Norman, The Design of Everyday Things
16. Was it built for you too? Newsletter signup Ambrosio.co Like us /ambrosiocrew