Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Who was Ambrosio built for?

Who was Ambrosio built for?

Introduces the proto-persona that drove Ambrosio's prototype key design decisions. This presentation was made during Design Monday monthly meetup in Lisbon http://www.meetup.com/Design-Monday/events/181221602/

526cb16c468547eb366c7be35228f582?s=128

Mario Nzualo

May 27, 2014
Tweet

Transcript

  1. Who was Ambrosio built for ? Design Monday | @marionzualo

  2. Claudia Castro 27 years old, Lisbon, Lawyer Regularly eats out

    Culturally active Reads newsletters, magazines and guide books
  3. None
  4. None
  5. None
  6. None
  7. None
  8. Ambrosio

  9. None
  10. None
  11. None
  12. Trust

  13. Persona’s Role Understanding the Problem Developing the “right” solution Differentiating

    the product Relationship with users
  14. Evolving Process Implementation Design User Stories Personas Research

  15. Design is really an act of communication, which means having

    a deep understanding of the person with whom the designer is communicating. D. Norman, The Design of Everyday Things
  16. Was it built for you too? Newsletter signup Ambrosio.co Like

    us /ambrosiocrew