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Who was Ambrosio built for?

Who was Ambrosio built for?

Introduces the proto-persona that drove Ambrosio's prototype key design decisions. This presentation was made during Design Monday monthly meetup in Lisbon http://www.meetup.com/Design-Monday/events/181221602/

Mario Nzualo

May 27, 2014
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  1. Claudia Castro 27 years old, Lisbon, Lawyer Regularly eats out

    Culturally active Reads newsletters, magazines and guide books
  2. Design is really an act of communication, which means having

    a deep understanding of the person with whom the designer is communicating. D. Norman, The Design of Everyday Things