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Channable - Fosby

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July 04, 2022
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Channable - Fosby

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Marketing OGZ PRO

July 04, 2022
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Transcript

  1. De kracht van feedmanagement 1 Kamera Express promotie strategie

  2. Context Kamera Express

  3. Context Kamera Express 1 Winkel 5.000 promoties

  4. Context Kamera Express 16 Winkels 240.000 Promoties

  5. Success story

  6. van vandaag De Sprekers Jordi Kuijer Senior SEA Marketeer &

    Lead of SEA Fosby Marjet Pels Teamlead Customer Success Channable

  7. Hoe werkt Feed management

  8. Sturen op tijdwinst en schaalbaarheid met Feed management Voorkom onnodige

    CPC kosten Optimaliseer titels en content Automatiseer repetitieve taken Juiste timing Optimaliseer titels en content Voorkom onnodige CPC kosten Automatiseer repetitieve taken Juiste timing

  9. Case KE x Fosby

  10. • 5000 producten met promoties • Variabele korting percentages •

    Communicatie: id vs productnaam Uitdaging:

  11. Probleem 13 landen 240.000 producten met promoties Verschillende promoties per

    land 5000 regels voor 13 landen 40 kanalen 1 land 5.000 producten met promoties Promoties handmatig doorgevoerd 200 regels voor 1 land 4 kanalen

  12. Oplossing Externe sheet Externe sheet Externe sheet Promo sheet

  13. Oplossing Google ads Social Microsoft Ads Promo sheet Tweakers Kieskeurig

    Beslist Vergelijkers Affiliate Geizhals Trovaprezzi Idealo PriceSpy Criteo LeDénicheur

  14. 1 Promotiesheet 1 Channable 8 Klikken 1 Uur

  15. Tijdwinst Schaalbaarheid Overzichtelijkheid Fout gevoeligheid Geen grijze haren = MEER

    OMZET Resultaat

  16. Bedankt! Vragen?