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Channable - Fosby
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Marketing OGZ
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July 04, 2022
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Channable - Fosby
Marketing OGZ
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July 04, 2022
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Transcript
De kracht van feedmanagement 1 Kamera Express promotie strategie
Context Kamera Express
Context Kamera Express 1 Winkel 5.000 promoties
Context Kamera Express 16 Winkels 240.000 Promoties
Success story
van vandaag De Sprekers Jordi Kuijer Senior SEA Marketeer &
Lead of SEA Fosby Marjet Pels Teamlead Customer Success Channable
Hoe werkt Feed management
Sturen op tijdwinst en schaalbaarheid met Feed management Voorkom onnodige
CPC kosten Optimaliseer titels en content Automatiseer repetitieve taken Juiste timing Optimaliseer titels en content Voorkom onnodige CPC kosten Automatiseer repetitieve taken Juiste timing
Case KE x Fosby
• 5000 producten met promoties • Variabele korting percentages •
Communicatie: id vs productnaam Uitdaging:
Probleem 13 landen 240.000 producten met promoties Verschillende promoties per
land 5000 regels voor 13 landen 40 kanalen 1 land 5.000 producten met promoties Promoties handmatig doorgevoerd 200 regels voor 1 land 4 kanalen
Oplossing Externe sheet Externe sheet Externe sheet Promo sheet
Oplossing Google ads Social Microsoft Ads Promo sheet Tweakers Kieskeurig
Beslist Vergelijkers Affiliate Geizhals Trovaprezzi Idealo PriceSpy Criteo LeDénicheur
1 Promotiesheet 1 Channable 8 Klikken 1 Uur
Tijdwinst Schaalbaarheid Overzichtelijkheid Fout gevoeligheid Geen grijze haren = MEER
OMZET Resultaat
Bedankt! Vragen?