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Empowering end-users beyond BI and leveraging Machine Learning

Marketing OGZ
PRO
September 20, 2022
46

Empowering end-users beyond BI and leveraging Machine Learning

Marketing OGZ
PRO

September 20, 2022
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Transcript

  1. Anh Vu - Data Analyst
    Empowering end-users beyond BI
    and leveraging Machine Learning

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  2. Introduction
    ☁ Born in Google Cloud
    ♻ Sustainability is at the core of what we do
    ❤ We live through our values
    🌎 Largest dedicated Google Partner in EMEA

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  3. Data Analytics Maturity
    Where we could help

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  4. Use case
    Demand
    Forecasting
    Supply
    Chain
    Analysts
    Category
    Managers
    Supply
    Chain
    Managers
    Suppliers
    Customers
    Our client

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  5. Missions
    Empower our data consumers
    ● Visualisation & analysis
    ● Prediction
    ● Forecast adjustments
    Minimise (technical) silos in reporting landscape

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  6. Technology

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  7. Technology
    Looker

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  8. Technology
    Looker

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  9. Technology
    BigQuery Machine Learning

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  10. Technology
    BigQuery Machine Learning

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  11. Technology
    Extension Framework

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  12. Solution
    LookML handles multiple analytical operations for demand forecasting
    Consolidated
    training data
    Train
    predictions
    Visualise and
    correct
    forecasts
    Adjust
    Create
    time-series
    forecasting
    model
    (automatic
    weekly refresh)
    Historical sales
    data partitioned
    in BigQuery
    BigQuery ML
    Looker block to
    pre-process
    training data
    Request and
    accept
    forecast
    adjustments
    Request
    accepted and
    merged back
    to original
    forecast
    Adjust

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  13. Lessons learned
    Scale what you can in your BI tool,
    otherwise leave it to your data engineers
    Understand and practise software engineering principles
    Work on the UX
    Measure your success!

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  14. Summary
    1. Identified the customer pain points (technical and business)
    2. Designed our solution
    3. Iterated the solution with feedback
    4. Tested it with our end-users
    5. Handover and retrospective for 2nd phase

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  15. Want to see Looker in action?
    Visit us at stand 119 for a demo!

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