stakeholders with selected questions. • Have a list of questions, prepare follow up questions based on the answers • Ideation • Generate as many ideas as possible, then filter ideas based on selected criteria. • 5 techniques for idea generation: listing ideas, eliminate a constraint, make an analogy, exaggerate, get in the garbage • 5 criteria for idea selection: most useful, most desirable, easiest for most people to use, most functional, most sustainable. • Synthesis • Create a persona. List personal information, identify a quote that captures the essence of of what a person feels, thinks, and does. • Create a journey map. Create a journey map that captures all of the things the chef thinks, does, says and feels at critical points throughout the experience. • Identify opportunity areas. Based on the persona and journey maps, it’s now time to identify an opportunity area. Opportunity areas are a combination of a specific user, a need, and a meaningful insight.
there. • Set expectations of how long the interview will last • Let them know they are in control • Get permission to record • End early • Laddering (keep asking why) • Makes explicit connection between an experience and the value (e.g. self- esteem, accomplishment, belonging, self-fulfillment, family, security)
online? Because I want to find more clients Why do you want to find more clients? Because it’s fun to cook different food for events. Why is it fun to cook for different events? Because making food for others makes me happy.
marshallshen
databricksjapan
yajihum
kaonavi
07jp27
danielbryantuk
lycorptech_jp
ks91
kazuya_araki_tokyo
kyohmizu
yuyatakeyama
kmatsui
jacopen
eileencodes
lauravandoore
mongodb
jeffersonlam
chrislema
robhawkes
paulrobertlloyd
aki_iinuma
kastner
afnizarnur
eitanlees
bryan
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