Confessions of a type nut: Quick tricks to get great type on your site, and why it matters

Ad96ace475ab89952489d5a2454d97da?s=47 Mary Baum
June 26, 2019

Confessions of a type nut: Quick tricks to get great type on your site, and why it matters

I’ve been a type nut for 45 years.

Seriously.

I have OPINIONS on the shapes of PARTS of LETTERS.

In the scheme of things, you probably don’t want to get as picky as I am.

Still:

You want to make sure your type is easy to read.

You want to make sure it speaks in the same voice as your site — it looks like it belongs.

Those things matter—a lot.

(Would you choose a swirly script for Jiffy Lube? Didn’t think so.)

But you don’t have to spend decades to learn the basics. Just come spend a few minutes learning a few things that won’t change with the tech — at least as long as people still have eyes!

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Mary Baum

June 26, 2019
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