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How to Market Anything From Scratch on a Shoestring Budget
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Matt Woods
November 19, 2018
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How to Market Anything From Scratch on a Shoestring Budget
Matt Woods
November 19, 2018
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Transcript
H O W T O M A R K E
T A N Y T H I N G F R O M S C R AT C H ( O N A S H O E S T R I N G B U D G E T ) Matt Woods
Hi, I’m Matt Woods. Social Media Manager McMahon Marketing +
Coordinated a celebrity endorsement from NFL Quarterback Tim Tebow + Secured media coverage by Forbes + Managed social media for the world's largest business coaching franchise MATTWOODS.US @matopher
1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5
Focus on what works 4 Test Roadmap to Bullseye
Solve a morphine-level pain. Ignore baby aspirin problems.
Your time = 50% creating + 50% promoting (and learning.)
Avoid a leaky bucket.
What measurable goal will move the needle? Traction Goal
1. Traction 3 Kinds of Goals 2. Grow 3. Scale
Fix your leaky bucket Find new customers Scale what’s working by 10x
None
1. Brainstorm What’s possible in the 19 marketing channels?
C: Long-shot B: Potential A: Inner Circle - Highest Potential
2. Rank & prioritize your channels
What are the 3-5 most promising channels in your list?
3. Test Using 2-3 small- scale experiments at the same
time. # Customers Facebook Ads 30 Guest Blogging 9 Speaking Events 5
Dangerous questions (if you ignore them.)
How much $ to acquire a customer?
If you outspend, you can win (more easily.) LIFETIME VALUE
How many customers are actually available?
Are you attracting the right customers?
3. Double-down on your winners to propel your idea into
the next growth stage. Customers from FB Ads 900 Months 1-3 675 Months 4-6 506 Months 6-9 NEW TESTS Month 10 & Repeat
1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5
Focus on what works 4 Test Roadmap to Bullseye