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How to Market Anything From Scratch on a Shoestring Budget

Matt Woods
November 19, 2018
44

How to Market Anything From Scratch on a Shoestring Budget

Matt Woods

November 19, 2018
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Transcript

  1. H O W T O M A R K E T A N Y T H I N G
    F R O M S C R AT C H ( O N A
    S H O E S T R I N G B U D G E T )
    Matt Woods

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  2. Hi, I’m Matt Woods.
    Social Media Manager

    McMahon Marketing
    + Coordinated a celebrity endorsement
    from NFL Quarterback Tim Tebow
    + Secured media coverage by Forbes
    + Managed social media for the
    world's largest business
    coaching franchise
    MATTWOODS.US
    @matopher

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  3. 1
    Traction Goal
    2
    Brainstorm
    3
    Rank &
    Prioritize
    5
    Focus on what
    works
    4
    Test
    Roadmap to Bullseye

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  4. Solve a morphine-level pain.
    Ignore baby aspirin problems.

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  5. Your time = 50% creating + 50%
    promoting (and learning.)
    Avoid a leaky bucket.

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  6. What measurable
    goal will move the
    needle?
    Traction Goal

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  7. 1. Traction
    3 Kinds of Goals
    2. Grow
    3. Scale
    Fix your leaky bucket
    Find new customers
    Scale what’s working by 10x

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  8. 1. Brainstorm
    What’s possible in the
    19 marketing channels?

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  9. C: Long-shot
    B: Potential
    A: Inner Circle - Highest
    Potential
    2. Rank & prioritize
    your channels

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  10. What are the
    3-5 most
    promising
    channels in
    your list?

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  11. 3. Test
    Using 2-3 small-
    scale experiments
    at the same time.
    # Customers
    Facebook Ads 30
    Guest Blogging 9
    Speaking Events 5

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  12. Dangerous questions
    (if you ignore them.)

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  13. How much $
    to acquire a
    customer?

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  14. If you
    outspend, you
    can win (more
    easily.)
    LIFETIME VALUE

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  15. How many customers
    are actually available?

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  16. Are you
    attracting
    the right
    customers?

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  17. 3. Double-down
    on your winners
    to propel your idea into the
    next growth stage.
    Customers
    from FB Ads
    900 Months 1-3
    675 Months 4-6
    506 Months 6-9
    NEW TESTS Month 10 & Repeat

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  18. 1
    Traction Goal
    2
    Brainstorm
    3
    Rank &
    Prioritize
    5
    Focus on what
    works
    4
    Test
    Roadmap to Bullseye

    View full-size slide