How to Market Anything From Scratch on a Shoestring Budget

Transcript

1. H O W T O M A R K E T A N Y T H I N G F R O M S C R AT C H ( O N A S H O E S T R I N G B U D G E T ) Matt Woods
2. Hi, I’m Matt Woods. Social Media Manager
 McMahon Marketing + Coordinated a celebrity endorsement from NFL Quarterback Tim Tebow + Secured media coverage by Forbes + Managed social media for the world's largest business coaching franchise MATTWOODS.US @matopher
3. 1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5 Focus on what works 4 Test Roadmap to Bullseye
4. Solve a morphine-level pain. Ignore baby aspirin problems.
5. Your time = 50% creating + 50% promoting (and learning.) Avoid a leaky bucket.
6. What measurable goal will move the needle? Traction Goal
7. 1. Traction 3 Kinds of Goals 2. Grow 3. Scale Fix your leaky bucket Find new customers Scale what’s working by 10x
9. 1. Brainstorm What’s possible in the 19 marketing channels?
10. C: Long-shot B: Potential A: Inner Circle - Highest Potential 2. Rank & prioritize your channels
11. What are the 3-5 most promising channels in your list?
12. 3. Test Using 2-3 small- scale experiments at the same time. # Customers Facebook Ads 30 Guest Blogging 9 Speaking Events 5
13. Dangerous questions (if you ignore them.)
14. How much $ to acquire a customer?
15. If you outspend, you can win (more easily.) LIFETIME VALUE
16. How many customers are actually available?
17. Are you attracting the right customers?
18. 3. Double-down on your winners to propel your idea into the next growth stage. Customers from FB Ads 900 Months 1-3 675 Months 4-6 506 Months 6-9 NEW TESTS Month 10 & Repeat
19. 1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5 Focus on what works 4 Test Roadmap to Bullseye