How to Market Anything From Scratch on a Shoestring Budget

Transcript

1. H O W T O M A R K E

   T A N Y T H I N G F R O M S C R AT C H ( O N A S H O E S T R I N G B U D G E T ) Matt Woods

2. Hi, I’m Matt Woods. Social Media Manager
 McMahon Marketing +

   Coordinated a celebrity endorsement from NFL Quarterback Tim Tebow + Secured media coverage by Forbes + Managed social media for the world's largest business coaching franchise MATTWOODS.US @matopher

3. 1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5

   Focus on what works 4 Test Roadmap to Bullseye

4. Solve a morphine-level pain. Ignore baby aspirin problems.

5. Your time = 50% creating + 50% promoting (and learning.)

   Avoid a leaky bucket.

6. What measurable goal will move the needle? Traction Goal

7. 1. Traction 3 Kinds of Goals 2. Grow 3. Scale

   Fix your leaky bucket Find new customers Scale what’s working by 10x
8. None

9. 1. Brainstorm What’s possible in the 19 marketing channels?

10. C: Long-shot B: Potential A: Inner Circle - Highest Potential

    2. Rank & prioritize your channels

11. What are the 3-5 most promising channels in your list?

12. 3. Test Using 2-3 small- scale experiments at the same

    time. # Customers Facebook Ads 30 Guest Blogging 9 Speaking Events 5

13. Dangerous questions (if you ignore them.)

14. How much $ to acquire a customer?

15. If you outspend, you can win (more easily.) LIFETIME VALUE

16. How many customers are actually available?

17. Are you attracting the right customers?

18. 3. Double-down on your winners to propel your idea into

    the next growth stage. Customers from FB Ads 900 Months 1-3 675 Months 4-6 506 Months 6-9 NEW TESTS Month 10 & Repeat

19. 1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5

    Focus on what works 4 Test Roadmap to Bullseye