How to Market Anything From Scratch on a Shoestring Budget

Transcript

1. H O W T O M A R K E T A N Y T H I N G
   F R O M S C R AT C H ( O N A
   S H O E S T R I N G B U D G E T )
   Matt Woods
   

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2. Hi, I’m Matt Woods.
   Social Media Manager

   McMahon Marketing
   + Coordinated a celebrity endorsement
   from NFL Quarterback Tim Tebow
   + Secured media coverage by Forbes
   + Managed social media for the
   world's largest business
   coaching franchise
   MATTWOODS.US
   @matopher
   

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3. 1
   Traction Goal
   2
   Brainstorm
   3
   Rank &
   Prioritize
   5
   Focus on what
   works
   4
   Test
   Roadmap to Bullseye
   

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4. Solve a morphine-level pain.
   Ignore baby aspirin problems.
   

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5. Your time = 50% creating + 50%
   promoting (and learning.)
   Avoid a leaky bucket.
   

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6. What measurable
   goal will move the
   needle?
   Traction Goal
   

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7. 1. Traction
   3 Kinds of Goals
   2. Grow
   3. Scale
   Fix your leaky bucket
   Find new customers
   Scale what’s working by 10x
   

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9. 1. Brainstorm
   What’s possible in the
   19 marketing channels?
   

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10. C: Long-shot
    B: Potential
    A: Inner Circle - Highest
    Potential
    2. Rank & prioritize
    your channels
    

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11. What are the
    3-5 most
    promising
    channels in
    your list?
    

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12. 3. Test
    Using 2-3 small-
    scale experiments
    at the same time.
    # Customers
    Facebook Ads 30
    Guest Blogging 9
    Speaking Events 5
    

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13. Dangerous questions
    (if you ignore them.)
    

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14. How much $
    to acquire a
    customer?
    

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15. If you
    outspend, you
    can win (more
    easily.)
    LIFETIME VALUE
    

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16. How many customers
    are actually available?
    

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17. Are you
    attracting
    the right
    customers?
    

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18. 3. Double-down
    on your winners
    to propel your idea into the
    next growth stage.
    Customers
    from FB Ads
    900 Months 1-3
    675 Months 4-6
    506 Months 6-9
    NEW TESTS Month 10 & Repeat
    

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19. 1
    Traction Goal
    2
    Brainstorm
    3
    Rank &
    Prioritize
    5
    Focus on what
    works
    4
    Test
    Roadmap to Bullseye
    

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