Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
How to Market Anything From Scratch on a Shoestring Budget
Matt Woods
November 19, 2018
0
12
How to Market Anything From Scratch on a Shoestring Budget
Matt Woods
November 19, 2018
Tweet
Share
More Decks by Matt Woods
See All by Matt Woods
matopher
0
93
matopher
0
98
matopher
0
140
matopher
0
47
matopher
2
50
matopher
0
89
Featured
See All Featured
chrislema
173
14k
jonyablonski
19
1.2k
jeffersonlam
329
15k
62gerente
587
200k
imathis
479
150k
reverentgeek
27
2k
ufuk
56
5.4k
carmenhchung
30
1.5k
sugarenia
233
850k
colly
66
3k
paulrobertlloyd
72
1.4k
sstephenson
145
12k
Transcript
H O W T O M A R K E
T A N Y T H I N G F R O M S C R AT C H ( O N A S H O E S T R I N G B U D G E T ) Matt Woods
Hi, I’m Matt Woods. Social Media Manager McMahon Marketing +
Coordinated a celebrity endorsement from NFL Quarterback Tim Tebow + Secured media coverage by Forbes + Managed social media for the world's largest business coaching franchise MATTWOODS.US @matopher
1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5
Focus on what works 4 Test Roadmap to Bullseye
Solve a morphine-level pain. Ignore baby aspirin problems.
Your time = 50% creating + 50% promoting (and learning.)
Avoid a leaky bucket.
What measurable goal will move the needle? Traction Goal
1. Traction 3 Kinds of Goals 2. Grow 3. Scale
Fix your leaky bucket Find new customers Scale what’s working by 10x
None
1. Brainstorm What’s possible in the 19 marketing channels?
C: Long-shot B: Potential A: Inner Circle - Highest Potential
2. Rank & prioritize your channels
What are the 3-5 most promising channels in your list?
3. Test Using 2-3 small- scale experiments at the same
time. # Customers Facebook Ads 30 Guest Blogging 9 Speaking Events 5
Dangerous questions (if you ignore them.)
How much $ to acquire a customer?
If you outspend, you can win (more easily.) LIFETIME VALUE
How many customers are actually available?
Are you attracting the right customers?
3. Double-down on your winners to propel your idea into
the next growth stage. Customers from FB Ads 900 Months 1-3 675 Months 4-6 506 Months 6-9 NEW TESTS Month 10 & Repeat
1 Traction Goal 2 Brainstorm 3 Rank & Prioritize 5
Focus on what works 4 Test Roadmap to Bullseye