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5 Steps to Creating an Invincible Platform (2019 Update)

Matt Woods
October 17, 2019

5 Steps to Creating an Invincible Platform (2019 Update)

How you can use social media to clarify your purpose, become financially independent, and become luckier than all your friends.

Matt Woods

October 17, 2019
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  1. 5 Steps to Creating an
    Invincible Platform
    How you can use social media to clarify your purpose, become
    financially independent, and become luckier than all your friends.

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  2. How to Get Rich Without Getting Lucky:
    Productize Yourself

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  3. Build up leverage for yourself & future ventures
    1. Build a Personal Brand Moat

    2. Build a Business Growth Engine

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  4. "Productizing" yourself online multiplies your
    luck and unlocks new opportunities.
    Chance I: Blind Luck

    Chance II: Motion

    Chance III: Recognizing good fortune

    Chance IV: Directed Motion (It seeks you out.)
    "Chance IV comes to you, unsought, because
    of who you are and how you behave."

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  5. This is what it can look like: Big & Small.

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  6. Free tickets to a
    marketing
    conference —
    twice.

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  7. Leveraged LinkedIn to connect with 25 growth
    professionals from great companies in ~24 hours

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  8. Opportunities to meet
    founders & CEOs
    from Hubspot, Drift,
    Shareaholic & more

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  9. Why did
    Winston win?

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  10. He built a
    platform.
    10 million words
    published
    •11 volumes
    •400 articles
    •350 speeches
    In 8 years…

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  11. You can build a platform to
    create the life you want,
    faster.
    “It is the ultimate insurance policy and the most
    durable form of influence and power.”
    - Ryan Holiday, Author

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  12. Hi, I’m
    Matt Woods.
    Growth
    mattwoods.io
    @matopher

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  13. Where does
    Social Media
    fit?

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  14. Passively absorb
    without adding to
    the conversation
    For most people social media is a distraction.
    No clear direction or
    mission
    Pretend to be
    experts at
    everything

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  15. What if you
    did the
    opposite?

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  16. Lead a
    passionate tribe
    by giving first
    Solve real problems &
    lean into big movements
    Don’t create;
    Document.
    What could a strong platform look like?

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  17. State your
    mission
    2
    1 3 4 5
    Understand
    your tribe to
    find 1,000
    true fans
    Document
    consistently
    &
    generously
    on 1 channel
    Do things
    that don’t
    scale
    Build
    momentum
    and
    repurpose
    what’s
    working
    How do you get there?

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  18. Get aligned by understand your hedgehog concept

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  19. What’s the wrong that you can help
    people make right?
    STATE YOUR MISSION

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  20. Everyone wants to be part of a
    larger movement that matters.

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  21. Make your customer (or audience)
    the hero.

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  22. Pick one primary channel that makes
    sense for you to go deep on.
    ➡ Ask: Do the people you need to know like to spend time there? Do
    you like spending time there? 

    ➡ Who do you already know? Text/Call/In-person 

    ➡ Treat every channel like its own country. LinkedIn has powerful
    network effects. It’s your business card / resume. Twitter is great for
    talking to strangers with common interests and events.

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  23. Two contrasting specialties = your superpower
    MATTWOODS.US
    Software
    Development
    Marketing
    (Skill #1)
    Your
    Superpower
    (Skill #2)

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  24. Major to Networking (Without Being
    Looking Like a Try-Hard)
    • Flashbulb effect. Successful people want to be seen with
    other successful people. Your initial connections in a space
    carry FAR more importance than your later ones.
    • Only post when you have unique value to add. Then make
    it count.
    • When an opportunity happens - jump on it. Momentum
    dies when you sit on it.
    • Don’t be afraid to jump out of digital-only communication.
    Send an email. Hop on a call. Schedule a coffee meeting.

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  25. Who is the
    smallest group of
    people you’re
    uniquely
    positioned to
    help?

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  26. Hand to hand
    combat > Going
    Viral

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  27. Endless follow-up = your new default.
    Don’t attribute to hostility what can be
    easily blamed on busyness.

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  28. Do things that
    don’t scale.
    You can’t write 1 million
    people a hand-written
    note — but that
    shouldn’t stop you from
    starting the habit!

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  29. Once I followed
    up with an
    investor 48
    times until I got
    a meeting.
    -Steli Efti, CEO
    @ Close.io
    “ “No,” can mean
    “not right now.”

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  30. General Follow-Up Schedule
    Day 1: First follow-up (+2)
    Day 3: Follow-up (+4)
    Day 7: Follow-up (+7)
    Day 14: Follow-up (+14)
    Day 28: Follow-up (+30)
    Day 58: Follow-up (+30)
    … (from there on once a month).

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  31. You only need 1,000 true fans.
    True Fan = Someone who will purchase anything and
    everything you produce.

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  32. $100 x 1,000
    fans = $100,000

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  33. How do you find true fans?
    Focus on helping, not self-promoting.

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  34. Pick 1 primary channel
    (and stick to it.)

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  35. Don’t be a guru. Just share
    your raw experience.

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  36. Start small & consistent

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  37. State your
    mission
    Understand
    your tribe to
    find 1,000
    true fans
    Document
    consistently
    and
    generously
    on 1
    medium
    Do things
    that don’t
    scale
    Build
    momentum
    and
    repurpose
    what’s
    working
    2
    1 3 4 5
    5 Steps to Creating an
    Invincible Platform

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  38. What about growing a
    business?
    1. Understand your growth loops

    2. Iterate your way into the "4 fits"

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  39. 1) Discover new pain points
    2) Validate ideas quickly
    Tap your community for on-
    the-fly insights

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  40. Social Post -> 1:1
    Follow-up

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  41. Justin Mares validated Kettle & Fire with in
    2 weeks with for less than $100 using
    Bing Ads.
    Source

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  42. Build a Three-
    Circle Network

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  43. MATTWOODS.US
    Inner
    Circle
    Professional
    Network
    The Crowd
    Start with
    your Inner
    Circle and
    grow naturally

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  44. Inner Circle
    Prioritize Mentors, role models 1-level above
    you, best-in-class peers, and mentees
    “Who can I learn from for 10x growth and tough
    decisions?”

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  45. Professional Network
    Professional groups, “superconnectors,”
    classmates, family friends, relatives, former
    coworkers
    “Who can I ask a favor from with a quick
    message?”

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  46. The Crowd
    Social media followers, email subscribers,
    website visitors, blog post readers
    “Who can I meaningfully help today?”

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