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5 Steps to Creating an Invincible Platform (2019 Update)

Matt Woods
October 17, 2019

5 Steps to Creating an Invincible Platform (2019 Update)

How you can use social media to clarify your purpose, become financially independent, and become luckier than all your friends.

Matt Woods

October 17, 2019
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  1. 5 Steps to Creating an Invincible Platform How you can

    use social media to clarify your purpose, become financially independent, and become luckier than all your friends.
  2. Build up leverage for yourself & future ventures 1. Build

    a Personal Brand Moat 2. Build a Business Growth Engine
  3. "Productizing" yourself online multiplies your luck and unlocks new opportunities.

    Chance I: Blind Luck Chance II: Motion Chance III: Recognizing good fortune Chance IV: Directed Motion (It seeks you out.) "Chance IV comes to you, unsought, because of who you are and how you behave."
  4. He built a platform. 10 million words published •11 volumes

    •400 articles •350 speeches In 8 years…
  5. You can build a platform to create the life you

    want, faster. “It is the ultimate insurance policy and the most durable form of influence and power.” - Ryan Holiday, Author
  6. Passively absorb without adding to the conversation For most people

    social media is a distraction. No clear direction or mission Pretend to be experts at everything
  7. Lead a passionate tribe by giving first Solve real problems

    & lean into big movements Don’t create; Document. What could a strong platform look like?
  8. State your mission 2 1 3 4 5 Understand your

    tribe to find 1,000 true fans Document consistently & generously on 1 channel Do things that don’t scale Build momentum and repurpose what’s working How do you get there?
  9. Pick one primary channel that makes sense for you to

    go deep on. ➡ Ask: Do the people you need to know like to spend time there? Do you like spending time there? 
 ➡ Who do you already know? Text/Call/In-person 
 ➡ Treat every channel like its own country. LinkedIn has powerful network effects. It’s your business card / resume. Twitter is great for talking to strangers with common interests and events.
  10. Major to Networking (Without Being Looking Like a Try-Hard) •

    Flashbulb effect. Successful people want to be seen with other successful people. Your initial connections in a space carry FAR more importance than your later ones. • Only post when you have unique value to add. Then make it count. • When an opportunity happens - jump on it. Momentum dies when you sit on it. • Don’t be afraid to jump out of digital-only communication. Send an email. Hop on a call. Schedule a coffee meeting.
  11. Do things that don’t scale. You can’t write 1 million

    people a hand-written note — but that shouldn’t stop you from starting the habit!
  12. Once I followed up with an investor 48 times until

    I got a meeting. -Steli Efti, CEO @ Close.io “ “No,” can mean “not right now.”
  13. General Follow-Up Schedule Day 1: First follow-up (+2) Day 3:

    Follow-up (+4) Day 7: Follow-up (+7) Day 14: Follow-up (+14) Day 28: Follow-up (+30) Day 58: Follow-up (+30) … (from there on once a month).
  14. You only need 1,000 true fans. True Fan = Someone

    who will purchase anything and everything you produce.
  15. State your mission Understand your tribe to find 1,000 true

    fans Document consistently and generously on 1 medium Do things that don’t scale Build momentum and repurpose what’s working 2 1 3 4 5 5 Steps to Creating an Invincible Platform
  16. 1) Discover new pain points 2) Validate ideas quickly Tap

    your community for on- the-fly insights
  17. Justin Mares validated Kettle & Fire with in 2 weeks

    with for less than $100 using Bing Ads. Source
  18. Inner Circle Prioritize Mentors, role models 1-level above you, best-in-class

    peers, and mentees “Who can I learn from for 10x growth and tough decisions?”
  19. The Crowd Social media followers, email subscribers, website visitors, blog

    post readers “Who can I meaningfully help today?”