5 Steps to Creating an Invincible Platform

How you can use social media to clarify your purpose, achieve financial independence, and become luckier than all your friends.

Transcript

1. 5 Steps to Creating an
   Invincible Platform
   How you can use social media to clarify your purpose, become
   financially independent, and become luckier than all your friends.
   

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2. Why did
   Winston win?
   

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3. He built a
   platform.
   10 million words
   published
   •11 volumes
   •400 articles
   •350 speeches
   In 8 years…
   

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4. You can build a platform to
   create the life you want,
   faster.
   “It is the ultimate insurance policy and the most
   durable form of influence and power.”
   - Ryan Holiday, Author
   

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5. Hi, I’m 

   Matt Woods.
   Marketer + Developer
   mattwoods.io
   @matopher
   

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6. Where does
   Social Media
   fit?
   

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7. Free tickets to a
   marketing
   conference —
   twice.
   

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8. Leveraged LinkedIn to connect with 25 growth
   professionals from great companies in ~24 hours
   

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9. Opportunities to meet
   founders & CEOs
   from Hubspot, Drift,
   Shareaholic & more
   

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10. Passively absorb
    without adding to
    the conversation
    For most people social media is a distraction.
    No clear direction or
    mission
    Pretend to be
    experts at
    everything
    

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11. What if you
    did the
    opposite?
    

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12. Lead a
    passionate tribe
    by giving first
    Solve real problems &
    lean into big movements
    Don’t create;
    Document.
    What could a strong platform look like?
    

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13. State your
    mission
    2
    1 3 4 5
    Understand
    your tribe to
    find 1,000
    true fans
    Document
    consistently
    &
    generously
    on 1 channel
    Do things
    that don’t
    scale
    Build
    momentum
    and
    repurpose
    what’s
    working
    How do you get there?
    

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14. What’s the wrong that you can help
    people make right?
    STATE YOUR MISSION
    

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15. Everyone wants to be part of a
    larger movement that matters.
    

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16. Make your customer (or audience)
    the hero.
    

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17. Pick one primary channel that makes
    sense for you to go deep on.
    ➡ Ask: Do the people you need to know like to spend time there? Do
    you like spending time there? 

    ➡ Who do you already know? Text/Call/In-person 

    ➡ Treat every channel like its own country. LinkedIn has powerful
    network effects. It’s your business card / resume. Twitter is great for
    talking to strangers with common interests and events.
    

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18. Two contrasting specialties = your superpower
    MATTWOODS.US
    Software
    Development
    Marketing
    (Skill #1)
    Your
    Superpower
    (Skill #2)
    

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19. Build a Three-
    Circle Network
    

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20. MATTWOODS.US
    Inner
    Circle
    Professional
    Network
    The Crowd
    Start with
    your Inner
    Circle and
    grow naturally
    

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21. Inner Circle
    Prioritize Mentors, role models 1-level above
    you, best-in-class peers, and mentees
    “Who can I learn from for 10x growth and tough
    decisions?”
    

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22. Professional Network
    Professional groups, “superconnectors,”
    classmates, family friends, relatives, former
    coworkers
    “Who can I ask a favor from with a quick
    message?”
    

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23. The Crowd
    Social media followers, email subscribers,
    website visitors, blog post readers
    “Who can I meaningfully help today?”
    

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24. Major to Networking in 2018 (Without
    Being Looking Like a Try-Hard)
    • Flashbulb effect. Successful people want to be seen with
    other successful people. Your initial connections in a space
    carry FAR more importance than your later ones.
    • Only post when you have unique value to add. Then make
    it count.
    • When an opportunity happens - jump on it. Momentum
    dies when you sit on it.
    • Don’t be afraid to jump out of digital-only communication.
    Send an email. Hop on a call. Schedule a coffee meeting.
    

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25. Who is the
    smallest group of
    people you’re
    uniquely
    positioned to
    help?
    

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26. Hand to hand
    combat > Going
    Viral
    

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27. Endless follow-up = your new default.
    Don’t attribute to hostility what can be
    easily blamed on busyness.
    

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28. Do things that
    don’t scale.
    You can’t write 1 million
    people a hand-written
    note — but that
    shouldn’t stop you from
    starting the habit!
    

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29. Once I followed
    up with an
    investor 48
    times until I got
    a meeting.
    -Steli Efti, CEO
    @ Close.io
    “ “No,” can mean
    “not right now.”
    

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30. General Follow-Up Schedule
    Day 1: First follow-up (+2)
    Day 3: Follow-up (+4)
    Day 7: Follow-up (+7)
    Day 14: Follow-up (+14)
    Day 28: Follow-up (+30)
    Day 58: Follow-up (+30)
    … (from there on once a month).
    

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31. You only need 1,000 true fans.
    True Fan = Someone who will purchase anything and
    everything you produce.
    

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32. $100 x 1,000
    fans = $100,000
    

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33. How do you find true fans?
    Focus on helping, not self-promoting.
    

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34. “When you
    make your
    platform about
    other people,
    they’ll make it
    about you.”
    -Jeff Goins
    

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35. Pick 1 primary channel
    (and stick to it.)
    

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36. Don’t be a guru. Just share
    your raw experience.
    

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38. Start small & consistent
    

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39. "When you want the absolute
    best chance to succeed at
    anything you want, your
    approach should always be the
    same. Go small.”
    - Gary Keller
    

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41. 1) Discover new pain points 

    2) Validate ideas quickly
    Tap your community for on-
    the-fly insights
    

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42. Social Post -> 1:1
    Follow-up
    

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43. Justin Mares validated Kettle & Fire with in
    2 weeks with for less than $100 using
    Bing Ads.
    Source
    

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44. State your
    mission
    Understand
    your tribe to
    find 1,000
    true fans
    Document
    consistently
    and
    generously
    on 1
    medium
    Do things
    that don’t
    scale
    Build
    momentum
    and
    repurpose
    what’s
    working
    2
    1 3 4 5
    5 Steps to Creating an
    Invincible Platform
    

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