Winning the Client Relationship Game (Without Selling Your Soul)

2bb52f391792060498f920b8f450a378?s=47 Maya Bruck
October 08, 2013

Winning the Client Relationship Game (Without Selling Your Soul)

We often villainize clients — complain about their unreasonable demands, resent scope creep, cringe at their attitudes and cluelessness. While some clients are gems that entrust us with creative freedom and unlimited budgets, most of the time there are tensions that inevitably come up in the process. While many of us would rather not deal with the human interactions that our profession requires, there are certain philosophies, habits, questions, and tools we can use to almost guarantee success and reward. We can expect our clients to be our allies and best advocates and stay true to our integrity and vision. All while not selling our soul.

2bb52f391792060498f920b8f450a378?s=128

Maya Bruck

October 08, 2013
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Transcript

  1. Winning the client relationship game (Without selling your soul) @mayabruck

    // www.pixotech.com
  2. TRUTH Relationships are tough.

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  4. The design process is weird and complicated because it involves

    people, who are weird and complicated. MARK BOULTON
  5. A LITTLE BIT OF BACKGROUND

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  7. WHY WE’RE HERE:

  8. ONE How to pick good clients

  9. TWO Aha Moments

  10. THREE Tools & Techniques

  11. #BESTCLIENTS

  12. @jpamental Engaged, interested & passionate about what they do!

  13. @winterbureau Want to involve you in the full scope of

    a project so you can be a valuable collaborator.
  14. @CateKompare have realistic expectations for cost and timelines. And good

    attitudes.
  15. @JasonSpeaking The most important char. is mutual respect. They respect

    you and your craft. You respect them and their needs.
  16. @mayabruck Recognize the value of your services and are responsive,

    passionate partners.
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  19. AND NOW, A STORY

  20. AND NOW, ANOTHER STORY

  21. You’re so focused on not doing things wrong that you’re

    not focused on doing things right. MY AWESOME COLLEAGUE DANIELLE
  22. APPROACH CLIENTS WITH HONESTY & CONFIDENCE

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  24. Dear designers, clients from hell  only work with designers

    from hell. Reflect on your life. ANDY RUTLEDGE
  25. TOOLS & TECHNIQUES

  26. Everything you do during the the course of a project

    has an effect on your client’s expectations.  You can either choose to lead the conversation or not. ROB HARR
  27. BE THOROUGH DURING THE SALES PROCESS

  28. REQUIRE A CONTRACT

  29. Starting a job without a contract is like putting a

    condom on after you’ve taken a home pregnancy test. It’s just not going to help you at that point. MIKE MONTEIRO
  30. F*ck You. Pay Me.  MIKE MONTEIRO From Creative Mornings

    SF
  31. COMMIT TO BUDGET TRANSPARENCY

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  33. COMMUNICATE & DOCUMENT CHANGES

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  35. HOLD WEEKLY MEETINGS

  36. TO SUM IT UP

  37. Remember that dogs clients are a reflection of us, so

    when we work with them, we are also working on ourselves. CESAR MILLAN, Dog Whisperer
  38. Thank you! www.speakerdeck.com/MayaBruck @mayabruck // www.pixotech.com