all time. • They do not respond to traditional methods of fishing such as traditional lures and nets. This is the reason why spearfishing is the primary method of procurement, and inadvertent catches through lobster traps. • Lionfish infestation has affected the biodiversity of the marine ecosystem, with no natural predators, driving important fish species to extinction, negatively affecting coral reef ecosystems. Invaders are spreading at an astonishing rate. • Recent estimates indicate that lionfish have surpassed some native marine fish in population numbers. Some reports estimate more than 1,000 lionfish per acre in some locations. These fish are voracious eaters and their spines are venomous to humans. Lionfish are already estimated to reduce native reef fish recruitment by 79 percent. This species has the potential to harm economically important fisheries (including snapper and grouper), coral reef conservation efforts and tourism.
• Trawling vessels swim with open nets with 23k meters in length (13 jumbo jets) to catch 500t of fish. This causes havoc with bye-catches. Typical shrimp trawlers throw 80-90% of the fish caught back in the ocean. For 1 kilo of shrimp, 9 kilos of other fish are wasted. • Scientists have reported that within the last 60 years, the stocks of all fish have shrunk by 90%, and by 50 years most will be gone. Current fishing practices deploy 1.4B hooks, which use small fish as bait. This is highly unsustainable with undesirable results.
device for catching fish and relevant marine life based on their dimensional appearance. • The smart-trap uses a recognition program run in a submerged actuator, which houses a processing computer, sensors and optical camera that can identify the dimensional appearances and swimming patterns. Level 2 ultrasonic images are being processed. • The smart-trap has been granted a provisional patent by the USPTO, with a pending utility and design patent.
to identify fish species using optical sensors. It is an unmanned smart-trap running on renewable solar energy with a GPS tracker that uses an automated hatch and door to trap relevant fish. • Sensors identify the marine-specie using an optical sensor that tracks the silhouette, dimensional appearance and swimming pattern of the fish. • The entry hatch of the smart-trap is closed underwater. It is a robotic gate that opens and closes based on the camera-sensor feedback. • The trap is submerged along with sensors and camera hardware that can detect patterns of fish swimming in close proximity to it, and can identify fish using ultrasonic imaging and recognition software. Only when the correct fish pattern/silhouette is identified by the software- the smart-trap opens its hatch allowing the fish to enter a one-way funnel. It then closes the hatch and repeats the process, till the entire trap is full.
focused targeting in fishing processes by preventing overfishing of sensitive marine stock, and preventing bye-catches of unwanted species. • Reduced Labor Costs: The smart-traps introduce unmanned fishing. To fish, sort the fish, and throw them out is a major component of costs. • Reduced Costs: The smart-traps vastly reduce the distribution costs for procurement of fish. Converting a highly labor intensive market into an unmanned operation with more efficiency will lower the price for lionfish (and other species) and help reduce barriers to entry for distributors. • Self-sustaining Trap: Powered on renewable solar energy with GPS tracker. • Targeted Control of Invasive Marine Species: Control and reduce populations of infestation.
is the largest source of food in the world with 1.2B people relying on fish for protein. Prevent overfishing of sensitive marine stock and endangered species. Considerable reduction of bye-catches. • Protecting the Marine Ecosystem: Invasive species are a leading factor in freshwater fish extinctions and endangerments. More than 400 of the over 1,300 protected species under the Endangered Species Act, and more than 180 candidate species for listing are considered to be at risk partly due to displacement, competition with, and predation by invasive species.
wholesalers in America have announced mandatory sustainable fishing practices and standards to be adopted by fisherman and distributors. The lionfish Smart-Trap technology prevents bye-catches, reduces overfishing and only resorts to hyper-targeted fishing practices making it the most sustainable method in the market. • These restrictions and standards have been imposed in the US, EU and Australia and account for over $400B of the fishing industry. • Versatile Recognition Software: Smart-traps are being used to correct the lionfish invasion. But the software can recognize other species with the appropriate SD card. Not only can particular species be targeted, but size restrictions adhered to as well. Furthermore, it’s our aim that endangered species are not inadvertently killed.
100,000 lobster traps deployed annually. Over 20% of these traps are lost in storms. Smart-traps are sturdier, designed for storms and have GPS trackers for recovery. • Invasive Species Control: Spending patterns for the control of invasive marine species is $80B. That is an annual recurring expenditure, which compounds. In 2005, Invasive species cost the US more than $120B in damages every year. In 2011, the Department of the Interior spent $100 million on invasive species prevention, early detection and rapid response, control and management, research, outreach, international cooperation and habitat restoration. The Company and its Partners will be recipients of government contracts, funds earmarked for invasive species prevention.
coast states (Mexican and American), 65% of the US East Coast states and the North Coast of South America are potential clients. This includes the governments, private corporations and philanthropic bodies alike. • The lionfish problem costs <USD3Billion, paid annually by the above potential clients. This problem is annually compounded. Smart-traps are the efficient and low cost solution to this infestation. • Lionfish Product Demand: Traditional Fisheries is the only lionfish distributor in the world that currently services the US. Our distribution network extends to Mexico, Caribbean and South American nations where the demand for lionfish has grown tremendously. With 70 high end retail customers, we have only penetrated 0.05% of the entire US market. • Aquaculture: Furthermore, at a low enough price point invasive species are a better aquaculture feed than other marine life. In 2008, the industry was valued at $106Billion.
is $485M with 0.1% growth within existing portfolio. There are no companies with a dominant market share in the industry. Offering royalty free encumbrances. Affected regions with invasive species, governments, Non-profits, and commercial fisheries would be potential clients. • Licensing traps: Same target audience as above, including fisheries who want to reduce overheads and get more efficient fishing done. Better financing deals for smaller fisherman and groups, and licenses with support/ maintenance. • Revenue Sharing Options: A combination of royalty and licensing of the sales of the smart-traps and/or seafood. • Distribution and sale of Lionfish fillets: At less than 0.05% of US market penetration, the current market valuation is at $2M annually for lionfish alone in the US, with an annual growth rate of 10%. Building an efficient distribution channel, and further public education the market size will comfortably grow to $40M.
are a better and more sustainable aquaculture feed than other marine life. In 2008, the industry was valued at $106Billion. • Corporate Social Responsibility: Reverse incentives for fisheries that face fines for overfishing sensitive stocks and penalties for bye-catches. Ensure size restriction rules are adhered. Top wholesalers and distributers mandate these requirements, along with international and domestic treaties.
at a conservative 4M USD. Offer is $200,000 for 5% equity. Funds for product development, legal work, procuring licenses, marketing and commercialization. • Trap Tester: Seeking Marine organizations, Non-profits, Government bodies and Universities only. $20,000 for open-water testing for 4 weeks with 2 scientists. Partner will be a part of the inaugural press program, full access to smart-trap technology, and commercialization post testing for the number of units. • Licensee: Seeking commercial fisheries, distributors and wholesalers who want to license the trap and maintenance. $500 per unit, or $60 per month for one year which includes maintenance. Details are subject to change. • Board Member: Seeking marine and sustainable fishing experts for advisory board for the Lionfish Smart-Trap. Non-compensatory role.
Spear-fisherman & Lionfish • Traditional Fisheries was born in 2009: Creating opportunities out of a calamity. • Objective: Fair-wages & Sustainable fishing. • Mission: Fresh, Healthy & Affordable seafood for all.
distributor in the US, some of our notable clientele include- MGM Casino, Sea2Table, Miya’s Sushi, Gramercy Tavern, Smithsonian Institute, Aspen Institute, Blue Hill Farm, Gianni’s, Oil Nut Bay, Omni, American Fish & others. • Press: Traditional Fisheries has been featured in ABC, PBS, CBS, Dan Rather’s Show, National Geographic, Chicago Tribune, Washington Post, Star Tribune, Al Jazeera America, Marine Science Today & others.
Traditional Fisheries, David Johnson worked as an entrepreneur, inventor and fisherman. He’s appeared on PBS, ABC, CBS & the Dan Rather show. • Gary Groomes, CoFounder: Prior to TF, Gary was an award-wiining voice talent and actor in Untamed Heart, Laurel Avenue & The Wire. • Mayank Mishra, COO, Business Development: A former lawyer, Mayank has been working handling sales and operation for startups for the past 3 years. He has experience with cross-border transactions, SaaS and digital-health. • Arjun Joginipelly, Head of Technology: Arjun is a PHD in Electrical Engineering from the University of New Orleans. He has previously worked on image processing projects for NOAA. • Jeff Johnson, Head of Marketing: CEO of design studio Replace. Jeff designed pop icons as Frutopia and Miller Time. He has work in the Permanent Collection of 20th Century American Design in the Smithsonian Institute as well as the Minnesota Historical Society.
network in the US. We also have exclusive direct relationships in Puerto Morelos, Yucatan Peninsula, Belize, Dominican Republic, Trinidad & Tobago, Brazil and Canada. • Advisors: Directors from NOAA, NEAQ, REEF, The Punta Cana Ecological Foundation, Harvard School of Public Health, National Geographic, The MacArthur Foundation, Carl Safina & Others.
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