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Japan Sales Report 2022 〜Buying Study:購買活動の実態調査〜
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mazrica
December 05, 2022
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Japan Sales Report 2022 〜Buying Study:購買活動の実態調査〜
mazrica
December 05, 2022
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Transcript
1 Japan Sales Report 2 022 Buying Study © Mazrica
Inc.
2 01 . Japan Sales Report © Mazrica Inc. 02.
03. 04. 05 . Japan Sales Report 202 2 Buying Study 06.
Japan Sales Report 0 1 © Mazrica Inc. 3
4 Japan Sales Report Japan Sales Report / / ©
Mazrica Inc.
5 © Mazrica Inc. Join 2020/03~2021/03 CS Ops KPI /
SFA/CRM / Rev Ops / HR Marketing MR 1,000 2 2018 & 30 Sales Science Lab, Inc. CEO SIer IT ⾒ 2018 2 40 /
0 2 © Mazrica Inc. 6
7 © Mazrica Inc. 469 100 2 100 / 2022
5 27 2022 5 30
8 © Mazrica Inc. 3 0 4 3 n= 4
6 9 n= 4 6 9 n= 4 6 9 n= 4 6 9
0 3 © Mazrica Inc. 9
10 © Mazrica Inc. 4 A 5 7 5 n=
2 , 563 n= 2 , 563 n= 2 , 563 n= 4 6 9
11 © Mazrica Inc. B 0 1 2 3 4
5 6 7 8 9 10 2.1% 1.7% 4.3% 7.5% 7.5% 15.4% 7.2% 21.7% 13.9% 9.6% 9.2% 1 / 3 57% * 1 n= 4 6 9 * 1 The Digital Evolution In B 2 B Marketing 3.2
12 © Mazrica Inc. C 2िؒະຬ 2िؒҎ্ 1ϲ݄ະຬ 1ϲ݄Ҏ্ 3ϲ݄ະຬ
3ϲ݄Ҏ্ 6ϲ݄ະຬ 6ϲ݄Ҏ্ 1ະຬ 1Ҏ্ 21.5% 16.2% 22.0% 25.1% 12.0% 3.1% 17.6% 18.0% 21.6% 26.6% 13.7% 2.5% 2 2 1 1 3 3 6 6 1 1 2 1 4 7 % 1 n= 4 6 9 n= 2 7 8
13 © Mazrica Inc. D 1 2~3 4~5 6~10 11~15
16 7 1 2~3 4~5 6~10 11~15 16 7 64% 4~10 79% 2~10 n= 4 6 9 n= 4 6 9
14 © Mazrica Inc. E 4 100 500 500
3,000 3,000 1 100 1,000 1,000 1 1 0 IT a b n= 4 6 9 n= 4 6 9 n= 4 6 9
15 © Mazrica Inc. F / ⾒ Web SNS 1
/ ⾒ Web SNS 9 100 1,000 1,000 1 1 7 n= 4 6 9 n= 4 6 9 n= 4 6 9
16 © Mazrica Inc. 1/2 G 7 100 1,000
1,000 1 1 8 1 2~3 4~5 6 8 2~3 5 91 . 5 % 6 n= 4 6 9 n= 4 6 9 n= 4 6 9
17 © Mazrica Inc. 2/2 G 3 100 1,000
1,000 1 1 6 2 3 88 . 5 % n= 4 6 9 n= 4 6 9
18 © Mazrica Inc. H ⾒ / 6 ⾒ /
4 n= 1 9 1 n= 1 9 1
19 © Mazrica Inc. 1/2 I 築 ⾒ 9 100
500 500 3,000 3,000 3 築 ⾒ 2 n= 4 6 9 n= 4 6 9 n= 4 6 9
20 © Mazrica Inc. 2/2 I 築 ⾒ 9 築
⾒ 9 1 n= 4 6 9 n= 4 6 9
21 © Mazrica Inc. J 0 100 1,000 1,000
1 1 5 3 n= 4 6 9 n= 4 6 9 n= 4 6 9
22 © Mazrica Inc. K ⾒ 5 ⾒ 8 n=
4 6 9 n= 4 6 9
0 4 © Mazrica Inc. 23
None
25 © Mazrica Inc. 3,000 11 100 500 500 3,000
3,000 2 n= 4 6 9
26 © Mazrica Inc. 6 6 12 1 n= 4
6 9
27 © Mazrica Inc. 11 50 % 6 1 2~3
4~5 6~10 11~15 16 5 n= 4 6 9
28 0 1 0 2 0 3 © Mazrica Inc.
/
30 © Mazrica Inc. Point / 9 2 . 7
n= 4 6 9
31 © Mazrica Inc. Point 3 0 n= 4 6
9 n= 4 6 9
32 © Mazrica Inc. Point 8 n= 4 6 9
33 © Mazrica Inc. Point 100 1,000 1,000
1 1 0 n= 4 6 9
34 2 . 7 0 1 0 2 0 3
© Mazrica Inc. 0 4
Japan Sales Report 2022 Buying Study 0 5 © Mazrica
Inc. 35
36 0 1 0 2 0 3 © Mazrica Inc.
Japan Sales Report 2022 Buying Study
0 6 © Mazrica Inc. 37
38 © Mazrica Inc. ⾒ 2 (Buyer Enablement) BtoB 1
Buyer Enablement: De fi nitions, Examples, and Best Practices
39 © Mazrica Inc. Japan Sales Report ⾒
40 © Mazrica Inc. / Mazrica Inc. 101 - 0
05 4 2 2 1 KANDA SQUARE 1 1 F WeWork CEO 2015 4 30 730,667,153 Senses DNX Ventures NTT SMBC UFJ
41 © Mazrica Inc. Japan Sales Report 2022 Buying Study
2022 06 29 https://mazrica.com/ Senses https://product-senses.mazrica.com/