Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Japan Sales Report 2022 〜Buying Study:購買活動の実態調査〜

mazrica
December 05, 2022
5.6k

Japan Sales Report 2022 〜Buying Study:購買活動の実態調査〜

mazrica

December 05, 2022
Tweet

Transcript

  1. 2 01 . Japan Sales Report © Mazrica Inc. 02.

    03. 04. 05 . Japan Sales Report 202 2 Buying Study 06.
  2. 5 © Mazrica Inc. Join 2020/03~2021/03 CS Ops KPI /

    SFA/CRM / Rev Ops / HR Marketing MR 1,000 2 2018 & 30 Sales Science Lab, Inc. CEO SIer IT ⾒ 2018 2 40 /
  3. 8 © Mazrica Inc. 3 0 4 3 n= 4

    6 9 n= 4 6 9 n= 4 6 9 n= 4 6 9
  4. 10 © Mazrica Inc. 4 A 5 7 5 n=

    2 , 563 n= 2 , 563 n= 2 , 563 n= 4 6 9
  5. 11 © Mazrica Inc. B 0 1 2 3 4

    5 6 7 8 9 10 2.1% 1.7% 4.3% 7.5% 7.5% 15.4% 7.2% 21.7% 13.9% 9.6% 9.2% 1 / 3 57% * 1 n= 4 6 9 * 1 The Digital Evolution In B 2 B Marketing 3.2
  6. 12 © Mazrica Inc. C 2िؒະຬ 2िؒҎ্
 1ϲ݄ະຬ 1ϲ݄Ҏ্
 3ϲ݄ະຬ

    3ϲ݄Ҏ্ 
 6ϲ݄ະຬ 6ϲ݄Ҏ্ 
 1೥ະຬ 1೥Ҏ্ 21.5% 16.2% 22.0% 25.1% 12.0% 3.1% 17.6% 18.0% 21.6% 26.6% 13.7% 2.5% 2 2 
 1 1 
 3 3 
 6 6 
 1 1 2 1 4 7 % 1 n= 4 6 9 n= 2 7 8
  7. 13 © Mazrica Inc. D 1 2~3 4~5 6~10 11~15

    16 7 
 1 2~3 4~5 6~10 11~15 16 7 64% 4~10 79% 2~10 n= 4 6 9 n= 4 6 9
  8. 14 © Mazrica Inc. E 4 100 
 500 500

    
 3,000 3,000 1 100 
 1,000 1,000 
 1 1 0 IT a b n= 4 6 9 n= 4 6 9 n= 4 6 9
  9. 15 © Mazrica Inc. F / ⾒ Web SNS 1

    / ⾒ Web SNS 9 100 
 1,000 1,000 
 1 1 7 n= 4 6 9 n= 4 6 9 n= 4 6 9
  10. 16 © Mazrica Inc. 1/2 G 7 100 
 1,000

    1,000 
 1 1 8 1 2~3 4~5 6 8 2~3 5 91 . 5 % 6 n= 4 6 9 n= 4 6 9 n= 4 6 9
  11. 17 © Mazrica Inc. 2/2 G 3 100 
 1,000

    1,000 
 1 1 6 2 3 88 . 5 % n= 4 6 9 n= 4 6 9
  12. 19 © Mazrica Inc. 1/2 I 築 ⾒ 9 100

    
 500 500 
 3,000 3,000 3 築 ⾒ 2 n= 4 6 9 n= 4 6 9 n= 4 6 9
  13. 20 © Mazrica Inc. 2/2 I 築 ⾒ 9 築

    ⾒ 9 1 n= 4 6 9 n= 4 6 9
  14. 21 © Mazrica Inc. J 0 100 
 1,000 1,000

    
 1 1 5 3 n= 4 6 9 n= 4 6 9 n= 4 6 9
  15. 27 © Mazrica Inc. 11 50 % 6 1 2~3

    4~5 6~10 11~15 16 5 n= 4 6 9
  16. /

  17. 34 2 . 7 0 1 0 2 0 3

    © Mazrica Inc. 0 4
  18. 36 0 1 0 2 0 3 © Mazrica Inc.

    Japan Sales Report 2022 Buying Study
  19. 38 © Mazrica Inc. ⾒ 2 (Buyer Enablement) BtoB 1

    Buyer Enablement: De fi nitions, Examples, and Best Practices
  20. 40 © Mazrica Inc. / Mazrica Inc. 101 - 0

    05 4 2 2 1 KANDA SQUARE 1 1 F WeWork CEO 2015 4 30 730,667,153 Senses DNX Ventures NTT SMBC UFJ
  21. 41 © Mazrica Inc. Japan Sales Report 2022 Buying Study

    2022 06 29 https://mazrica.com/ Senses https://product-senses.mazrica.com/