Japan Sales Report 2021

Transcript

1. Japan Sales Report 2021 © Mazrica Inc. גࣜձࣾϚπϦΧ 2021೥12݄21೔
2. 01. Japan Sales Report ֓ཁ 02. ίϩφՒʹ͓͚Δࠃ಺Ӧۀ૊৫ͷಈ޲ௐࠪ݁Ռ 03. ۀ੷มԽɾSFA/CRMಋೖ༗ແʹΑΔ܏޲ൺֱ 04. ՝୊ೝࣝ ΞδΣϯμ 05. ղܾࡦͷऔΓ૊Έঢ়گ 06. ͦͷଞɿSFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ 07. Japan Sales Report 2021 ·ͱΊ © Mazrica Inc. 2
3. 01. Japan Sales Report ֓ཁ © Mazrica Inc. 3
4. ʰJapan Sales Reportʱͱ͸ɺגࣜձࣾϚπϦΧ͕ൃץ͢Δ ೔ຊͷӦۀ૊৫ʹؔ͢Δ࣮ଶௐࠪϨϙʔτͰ͢ɻ ೔ຊاۀʹ͓͚ΔӦۀ૊৫ͷൃలΛ໨తͱͯ͠ɺࠃ಺Ӧۀ૊৫ͷ࠷৽ಈ޲/τϨϯυɺ औΓ૊Έ಺༰ɺ՝୊ɺະདྷ΁ͷࣔࠦΛ·ͱΊ͍ͯ·͢ɻ ࢿྉ΍هࣄ/ϝσΟΞ౳΁ͷҾ༻͸΋ͪΖΜɺӦۀ૊৫ͷ՝୊ղܾʹ޲͚ͨ ࢪࡦཱҊɾ࣮ߦͷͨΊͷ٬؍తࠜڌͱͯ͠͝׆༻͍͚ͨͩ·͢ͱ޾͍Ͱ͢ɻ 2022೥Ҏ߱΋ఆظతʹൃץΛ༧ఆ͓ͯ͠Γ·͢ɻ ʰJapan Sales Reportʱ ͱ͸ 4 © Mazrica Inc.
5. ܚጯٛक़େֶܦࡁֶ෦ଔۀޙɺ֎ࢿܥ੡ༀاۀ΁ೖࣾɺ MR໿1,000໊தτοϓηʔϧεΛܦݧɻ ͦͷޙίϯαϧςΟϯάϑΝʔϜ2ࣾʹͯɺηʔϧε෼໺ ͷϓϩδΣΫτΛத৺ͱͨ͠ίϯαϧςΟϯάʹैࣄɻ 2018೥ϚπϦΧʹೖࣾޙ͸ΧελϚʔαΫηε౷ׅɺ ηʔϧε౷ׅΛྺ೚͠2020೥ΑΓࣥߦ໾һʹब೚ɻ ʰηʔϧεͱ͍͏ΞʔτΛαΠΤϯε͠ɺ೔ຊͷӦۀΛ Ξοϓσʔτ͢ΔʱΛϞοτʔʹ׆ಈ͠ɺ೥ؒ໿30ճͷ ߨԋͷ΄͔ॻ੶΋ࣥචதɻ ·ͨฏߦ͠ɺSales Science Lab, Inc. Λ૑ۀ͠CEOΛ຿ ΊΔɻ ੍࡞νʔϜ঺հ த୩ ਅ࢙ ࠜຊ ᠳҰ େֶଔۀޙɺSIerاۀʹೖࣾɻΫϥ΢υΛத৺ʹͨ͠IT ΠϯϑϥͷΤϯδχΞٴͼηʔϧεɺاըۀ຿Λܦݧɻ ͦͷޙ͸૯߹ਓࡐαʔϏεاۀʹͯ৽نӦۀɺӦۀίϯ αϧςΟϯάاۀͰͷӦۀ૊৫ͷίϯαϧςΟϯάۀ຿ ʹैࣄɻ 2018೥ɺϚπϦΧʹೖࣾɻ ৽نӦۀɺϝσΟΞฤू௕ɺίϯςϯπϚʔέςΟϯά Λ୲౰ɻ Φ΢ϯυϝσΟΞ͔ΒͷϦʔυ֫ಘΛ2೥Ͱ40ഒʹɻ ݱࡏ͸ϚʔέςΟϯάۀ຿શൠΛݗҾɻ ࠤ౻ ෩ଠ ԣ඿ࠃཱେֶܦӦֶ෦ଔɻࡏֶதʹɺΠϯλʔϯͱͯ͠ ϚπϦΧʹJOINɻ ΠϯαΠυηʔϧεɺϚʔέςΟϯάΛܦݧͨ͠ޙɺ 2020೥͔Β͸ֶੜࣾһͱͯ͠ैࣄɻ େֶΛଔۀޙɺҰਓ໨ͷCS Opsͱͯ͠ΧελϚʔαΫη ε૊৫ͷઓུࡦఆɺϔϧεείΞࡦఆ/ӡ༻ɺΦϖϨʔγ ϣϯઃܭͳͲΛ୲౰ɻ ݱࡏ͸Rev OpsʢRevenue Operations) ͱͯ͠ɺ Ϩϕχϡʔ૊৫શମʹؔ͢ΔࢪࡦͷཱҊ΍ΦϖϨʔγϣ ϯߏஙΛ୲౰ɻ ૯؂म اըɾࣥච اըɾࣥච 5 © Mazrica Inc.
6. ɾௐࠪํ๏ɿΠϯλʔωοτௐࠪʢΫϩεɾϚʔέςΟϯά ΞϯέʔτϞχλʔʣ ɾ࣮ࢪର৅ɿ500໊ ɹɹɹɹɹɹ೔ຊࠃ಺ͷاۀʢ֎ࢿܥاۀΛআ͘ʣʹۈΊΔӦۀ୲౰ऀɺ ɹɹɹɹɹɹܦӦऀ૚ɺ Ӧۀ෦໳ͷ؅ཧ৬ɾϚωʔδϟʔɹ ɹɹɹɹɹɹʻׂ෇৚݅ʼ ɹɹɹɹɹɹɹɹ1.ܦӦ૚ɾ؅ཧ৬ɿ150໊ɺҰൠࣾһɿ350໊ ɹɹɹɹɹɹɹɹ2.ैۀһ਺100໊ະຬɿ200໊ɺ100໊Ҏ্ɿ300໊ ɹɹɹɹɹɹ ɹ3.SFA/CRMಋೖɿ150໊ɺະಋೖɿ350໊ ɾௐࠪظؒɿ2021೥12݄10೔ʙ2021೥12݄13೔ ௐࠪ֓ཁ 6 © Mazrica Inc.
7. ճ౴ऀଐੑ 27.0% 3.0% 70.0% Ұൠࣾһ ؅ཧ৬ ܦӦऀɾ໾һ ໾৬ผ಺༁ 60.0% 40.0% 100໊ະຬ 100໊Ҏ্ اۀن໛ผ಺༁ 30.0% 70.0% ະಋೖ ಋೖࡁΈ SFA/CRMಋೖ༗ແ *ूܭର৅ͷଐੑʹภΓ͕ग़ͳ͍Α͏ׂ෇Λ࣮ࢪ 7 © Mazrica Inc.
8. 02. ίϩφՒʹ͓͚Δࠃ಺Ӧۀ૊৫ͷಈ޲ௐࠪ݁Ռ 8 © Mazrica Inc.
9. 22.9% 32.0% 19.7% 25.4% ࣮ߦࡁΈ/࣮ߦத ܭըத/ϓϩδΣΫτԽࡁΈ ༧ఆ͸͋Δ͕ɺ·ͩ۩ମԽ͍ͯ͠ͳ͍ อཹ/அ೦ ίϩφՒʹ͓͚Δ՝୊ೝࣝ ՝୊ղܾʹ޲͚ͨऔΓ૊Έঢ়گ ࣾ಺֎ίϛϡχέʔγϣϯվળ ઓུͷݟ௚͠ σʔλͱϊ΢ϋ΢ͷ؅ཧ/෼ੳ/׆༻ ڭҭ/εΩϧͷ޲্/εΩϧͷόϥ͖ͭੋਖ਼ ϞνϕʔγϣϯϚωδϝϯτ σδλϧ׆༻ ۀ຿ΦϖϨʔγϣϯͷվળ/ۀ຿ޮ཰Խ ۀ੷؅ཧ/Ӧۀ؅ཧͷߴ౓Խ ૊৫࠶ฤ/ਓࡐ഑ஔͷ࠷దԽ ධՁ੍౓ͷݟ௚͠ ͦͷଞ ಛʹͳ͠ 615 13 81 124 153 178 182 192 208 251 466 537 ௐࠪαϚϦʔ ίϩφՒͰ՝୊͕ු͖ூΓʹͳͬͨ΋ͷͷɺ͍·ͩղܾະணखͷ΋ͷ͕ଟ͘࢒ଘ *༏ઌॱҐ͕ߴ͍΋ͷ্Ґ̏ͭΛճ౴ ʢ1Ґɿ3ptɺ2Ґɿ2ptɺ3Ґɿ1ptɹͱͯ͠ूܭʣ ࠓޙͷӦۀ૊৫ͷ՝୊ղܾʹΉ͚ͯ ༏ઌॱҐ͕ߴ͍΋ͷΛڭ͍͑ͯͩ͘͞ ճ౴͍͍ͨͩͨʮίϩφՒͰಛʹײ͍ͯ͡Δ՝୊ʯ ʹର͠ɺԿ͔͠ΒͷରࡦΛଧͪ·͔ͨ͠ɻ ʢ୯Ґɿptʣ 9 © Mazrica Inc.
10. 13.0% 21.8% 50.4% 14.8% ௕͘ͳͬͨ มΘΒͳ͍ ୹͘ͳͬͨ ͦͷଞ/ෆ໌ Ҋ݅਺ͷมԽ ۀ੷มԽ ୯ՁͷมԽ ड஫཰ͷมԽ 9.8% 33.2% 45.0% 12.0% ૿͑ͨ มΘΒͳ͍ ݮͬͨ ͦͷଞ/ෆ໌ 9.2% 44.8% 36.4% 9.6% ্͕ͬͨ มΘΒͳ͍ Լ͕ͬͨ ͦͷଞ/ෆ໌ ৽نސ٬ طଘސ٬ 10.0 10.4 37.8 42.4 44.2 38.4 8.0 8.8 ૿͑ͨ มΘΒͳ͍ ݮͬͨ ෼͔Βͳ͍ ৽نސ٬ طଘސ٬ 11.6 11.8 36.8 41.2 44.4 40.4 7.2 6.6 ૿͑ͨ มΘΒͳ͍ ݮͬͨ ෼͔Βͳ͍ ϦʔυλΠϜͷมԽ ׆ಈྔͷมԽ ച্Λߏ੒͢Δओཁࢦඪ͸ɺίϩφՒͰ͋ΒΏΔଆ໘ͰѱԽ܏޲ ʢ୯Ґɿ%ʣ ʢ୯Ґɿ%ʣ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊ਺ʢҊ݅਺ʣͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊʢҊ݅ʣ1݅͋ͨΓͷड஫ֹۚͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ड஫཰ͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊϦʔυλΠϜͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ໘ஊ/ϝʔϧ/ి࿩౳ͷސ٬ରԠʹ͓͚Δ׆ಈྔͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ 10 © Mazrica Inc.
11. ސ٬ͱͷ࿈བྷ͕औΓͮΒ͘ͳͬͨ/
 ސ٬ͷঢ়گ೺Ѳ͕೉͘͠ͳͬͨ ໨ඪୡ੒೉қ౓্͕͕ͬͨ ɹɹɹɹɹɹɹɹɹΦϯϥΠϯ঎ஊʹͳͬͨ͜ͱʹΑΓɺ
 ঎ஊதͷސ٬ͱͷίϛϡχέʔγϣϯͷ೉қ౓্͕͕ͬͨ ۀ຿ྔ͕ṧഭ͍ͯ͠Δ ڝ߹اۀͱͷڝ૪؀ڥ͕ܹԽͨ͠ ͦͷଞ ಛʹͳ͠ 37.6 0.8 12.8 15.8 17.6 19.2 31.4 ՝୊ೝࣝ ΦϯϥΠϯԽɾςϨϫʔΫਪਐͳͲͷมԽʹదԠͰ͖͍ͯͳ͍܏޲͕ڧ͍ Ϟνϕʔγϣϯҡ࣋ ɹɹɹɹϝϯόʔۀ຿ͷ೺Ѳ
 ʢ୭͕͍ͭԿΛ͍ͯ͠Δͷ͔ʣ ۀ੷؅ཧ ৘ใڞ༗ʢφϨοδ΍ϊ΢ϋ΢ʣ ڭҭ ͦͷଞ ಛʹͳ͠ 41.0 0.4 11.8 16.8 16.8 18.0 38.2 ৽ͨͳπʔϧ΍ۀ຿ϑϩʔมԽ΁ͷదԠ͕೉͍͠ ඞཁͳ৘ใʢσʔλʣ͕औಘͮ͠Β͍ ใ࿈૬͕ҎલΑΓࠔ೉ʹͳͬͨ ձ͕ٞ૿͑ͨ ࢿྉ࡞੒͕૿͑ͨ ͦͷଞ ಛʹͳ͠ 50.2 1.0 10.4 10.4 15.2 16.6 16.8 Ӧۀ׆ಈʹؔ͢Δ՝୊ Ӧۀ؅ཧʹؔ͢Δ՝୊ ࣾ಺ۀ຿ʹؔ͢Δ՝୊ ʢ୯Ґɿ%ʣ ʲӦۀ׆ಈͷதͰײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʲӦۀ؅ཧʹ͍ͭͯײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʲࣾ಺ͷۀ຿ʹରͯ͠ײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʢ୯Ґɿ%ʣ ʢ୯Ґɿ%ʣ 11 © Mazrica Inc.
12. ݱࡏ࢖༻͍ͯ͠Δ SFA/CRMҎ֎ͷηʔϧεςοΫπʔϧ Webձٞπʔϧ Ϗδωενϟοτ ໊ࢗ؅ཧ CMSʢίϯςϯπ؅ཧγεςϜʣ MAʢϚʔέςΟϯάΦʔτϝʔγϣϯʣ νϟοτϘοτ BIʢϏδωεΠϯςϦδΣϯεπʔϧʣ ηʔϧεΠωʔϒϧϝϯτπʔϧ CTIʢి࿩ͱίϯϐϡʔλͷ౷߹γεςϜʣ ͦͷଞ ಛʹͳ͠ 51.2 1.0 1.2 1.4 2.4 2.6 3.8 4.2 12.4 15.0 36.8 ՝୊ղܾʹ޲͚ͨऔΓ૊Έঢ়گ ʢ༏ઌॱҐผʣ 1Ґ 2Ґ 3Ґ 0 25 50 75 100 27.3 24.8 22.9 37.4 33.7 32.0 16.4 21.3 19.7 18.8 20.3 25.4 ࣮ߦࡁΈ/࣮ߦத ܭըத/ϓϩδΣΫτԽࡁΈ ༧ఆ͸͋Δ͕ɺ·ͩ۩ମԽ͍ͯ͠ͳ͍ อཹ/அ೦ ՝୊ղܾʹ޲͚ͨऔΓ૊Έঢ়گ ςΫϊϩδʔ׆༻ΛؚΉɺ՝୊ղܾ΁ͷऔΓ૊ΈΛ࣮ߦͰ͖͍ͯͳ͍૊৫͕ଟ͍ ʢ୯Ґɿ%ʣ ʢ୯Ґɿ%ʣ ݱࡏ࢖༻͍ͯ͠ΔɺSFA/CRMҎ֎ͷ ηʔϧεςοΫπʔϧʢӦۀࢧԉιϑτʣΛڭ͍͑ͯͩ͘͞ɻ ճ౴͍͍ͨͩͨʮίϩφՒͰಛʹײ͍ͯ͡Δ՝୊ʯʹର͠ɺ Կ͔͠ΒͷରࡦΛଧͪ·͔ͨ͠ɻ 12 © Mazrica Inc.
13. 03. ۀ੷มԽɾSFA/CRMಋೖ༗ແʹΑΔ܏޲ൺֱ 13 © Mazrica Inc.
14. ۀ੷มԽผͷൺֱ ച্Λߏ੒͢Δओཁࢦඪʹ͓͍ͯɺίϩφՒͰۀ੷޲্ͨ͠اۀ܈͸ۀ੷ѱԽͨ͠اۀ܈ͱൺֱ ͯ͠શମతʹվળ܏޲͕ڧ͍ ҰํɺಛఆͷࢦඪͷΈ͕ۀ੷վળʹد༩͍ͯ͠Δͱ͍͏܏޲͸ݟΒΕͳ͔ͬͨ 34.2% 12.3% 27.4% 9.6% 43.8% 6.8% 21.9% 23.3% 24.7% 17.8% 3.2% 68.0% 2.4% 66.0% 3.2% 78.4% 18.4% 28.4% 9.2% 50.4% ίϩφՒͰͷҊ݅਺ɾ୯Ձɾड஫཰ɾϦʔυλΠϜɾ׆ಈྔͷมԽ Ҋ݅਺ ૿͑ͨ ݮͬͨ ϦʔυλΠϜ ୹͘ͳͬͨ ௕͘ͳͬͨ ୯Ձ ૿͑ͨ ݮͬͨ ड஫཰ ্͕ͬͨ Լ͕ͬͨ ׆ಈྔ ૿͑ͨ ݮͬͨ ίϩφՒͰۀ੷͕ ޲্ͨ͠اۀ܈ ίϩφՒͰۀ੷͕ ѱԽͨ͠اۀ܈ *ճ౴݁ՌʮมΘΒͳ͍ʯʮͦͷଞ/ෆ໌ʯΛআ͘ ʢ n=323ʣ ʢ n=323ʣ ʢ n=323ʣ ʢ n=323ʣ ʢ n=323ʣ 14 © Mazrica Inc.
15. SFA/CRMಋೖ༗ແʹΑΔൺֱ SFA/CRMಋೖاۀ܈͸ະಋೖاۀ܈ͱൺֱͯ͠ʮҊ݅਺ɾ୯Ձɾड஫཰ɾ׆ಈྔʯ ͷվળ܏޲͕ڧ͍ 15.3% 44.0% 12.0% 46.0% 14.0% 48.7% 23.3% 24.0% 18.0% 37.3% 6.0% 41.7% 4.3% 39.1% 7.7% 43.1% 11.1% 20.9% 9.4% 31.4% ίϩφՒͰͷҊ݅਺ɾ୯Ձɾड஫཰ɾϦʔυλΠϜɾ׆ಈྔͷมԽ Ҋ݅਺ ૿͑ͨ ݮͬͨ ϦʔυλΠϜ ୹͘ͳͬͨ ௕͘ͳͬͨ ୯Ձ ૿͑ͨ ݮͬͨ ड஫཰ ্͕ͬͨ Լ͕ͬͨ ׆ಈྔ ૿͑ͨ ݮͬͨ SFA/CRM ಋೖاۀ܈ SFA/CRM ະಋೖاۀ܈ *ճ౴݁ՌʮมΘΒͳ͍ʯʮͦͷଞ/ෆ໌ʯΛআ͘ ʢ n=500ʣ ʢ n=500ʣ ʢ n=500ʣ ʢ n=500ʣ ʢ n=500ʣ 15 © Mazrica Inc.
16. ຊηΫγϣϯͷ·ͱΊ ίϩφՒͰۀ੷޲্ͨ͠اۀ܈͸ɺۀ੷ѱԽͨ͠اۀ܈ͱൺֱͯ͠ ച্Λߏ੒͢Δओཁࢦඪʹ͓͍ͯશମతʹվળ܏޲͕ڧ͍ 01 02 ಛఆͷࢦඪͷΈ͕ۀ੷վળʹد༩͍ͯ͠Δͱ͍͏܏޲͸ݟΒΕͳ͔ͬͨ 03 SFA/CRMಋೖاۀ܈͸ະಋೖاۀ܈ͱൺֱͯ͠ʮҊ݅਺ɾ୯Ձɾड஫཰ɾ׆ಈྔʯͷվળ܏޲ ͕ڧ͍ 16 © Mazrica Inc.
17. 04. ՝୊ೝࣝ 17 © Mazrica Inc.
18. Ӧۀ׆ಈʹؔ͢Δ՝୊ೝࣝ ۀ຿ྔ͕ṧഭ͍ͯ͠Δ ސ٬ͱͷ࿈བྷ͕औΓͮΒ͘ͳͬͨ/
 ސ٬ͷঢ়گ೺Ѳ͕೉͘͠ͳͬͨ ɹɹɹɹɹɹɹɹɹΦϯϥΠϯ঎ஊʹͳͬͨ͜ͱʹΑΓɺ
 ঎ஊதͷސ٬ͱͷίϛϡχέʔγϣϯͷ೉қ౓্͕͕ͬͨ ໨ඪୡ੒೉қ౓্͕͕ͬͨ ڝ߹اۀͱͷڝ૪؀ڥ͕ܹԽͨ͠ ͦͷଞ ಛʹͳ͠ 17.9 0.3 12.7 16.8 13.0 27.6 11.7 18.1 3.2 2.1 16.0 17.0 19.1 24.5 ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ ίϩφՒͰۀ੷͕ѱԽͨ͠اۀ܈ Point ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊ ʢ୯Ґɿ%ʣ ίϩφՒͰײ͍ͯ͡Δ՝୊ʹ͍ͭͯɺۀ੷͕޲্ͨ͠ا ۀ܈Ͱ͸ʮۀ຿ྔͷṧഭʯ͕24.5%ͱ࠷΋ଟ͍ճ౴ͱͳ ͬͨɻҰํɺۀ੷͕ѱԽͨ͠اۀ܈Ͱ͸ʮސ٬ͱ࿈བྷ͕ औΓͮΒ͘ͳͬͨʯͱ͍͏ճ౴͕27.6%ͱ࠷΋ଟ͘ɺ͜ Ε͸ۀ੷͕޲্ͨ͠اۀ܈ͷ໿1.4ഒͰ͋Γɺۀ੷มԽͷ ܏޲ʹΑͬͯ՝୊ͷ࣭͕ҟͳΔͱ͍͏݁Ռ͕໌Β͔ͱͳ ͬͨɻ ·ͨɺʮڝ߹اۀͱͷڝ૪؀ڥ͕ܹԽͨ͠ʯͱͷճ౴͸ ۀ੷͕޲্ͨ͠اۀ܈Ͱ͸2.1%Ͱ͋Δͷʹର͠ɺͦ͏Ͱ ͳ͍اۀ܈Ͱ͸12.7%ʹ·ͰٴΜͰ͍Δ͜ͱ͔Βɺڝ૪ ྗ͕ೋۃԽ͍ͯ͠Δ༷ࢠ͕͏͔͕͑Δɻ ʲӦۀ׆ಈͷதͰײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ 18 © Mazrica Inc.
19. Ӧۀ؅ཧʹؔ͢Δ՝୊ೝࣝ Ϟνϕʔγϣϯҡ࣋ ۀ੷؅ཧ ڭҭ ϝϯόʔۀ຿ͷ೺Ѳʢ୭͕͍ͭԿΛ͍ͯ͠Δͷ͔ʣ ৘ใڞ༗ʢφϨοδ΍ϊ΢ϋ΢ʣ ͦͷଞ ಛʹͳ͠ 22.3 0.3 13.1 13.7 7.8 13.7 29.2 21.8 0.9 10.9 12.7 13.6 13.6 26.4 ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ ίϩφՒͰۀ੷͕ѱԽͨ͠اۀ܈ ίϩφՒʹ͓͍ͯ͸ɺۀ੷ʹؔΘΒͣʮϞνϕʔγϣϯ ҡ࣋ʯΛ՝୊ͱײ͍ͯ͡Δاۀ͕ଟ͍ࣄ͕Θ͔ͬͨɻ ҰํͰɺίϩφՒͰۀ੷͕ѱԽͨ͠اۀ܈͸ʮڭҭʯʹ ͍ͭͯ՝୊Λײ͡Δͱͷճ౴͸7.8%ʹͱͲ·ͬͨ΋ͷ ͷɺۀ੷͕޲্ͨ͠اۀ܈Ͱ͸13.6%ʹ·ͰٴͿ݁Ռͱ ͳͬͨɻ͜ͷ͜ͱ͔Βɺۀ੷͕޲্ͨ͠اۀ܈ͱͦ͏Ͱ ͳ͍اۀ܈ͱͰͷ՝୊ೝࣝͷ͕ࠩɺத௕ظతʹ͸͞Βͳ Δۀ੷ͷೋۃԽʹͭͳ͕ΔՄೳੑ͕͋Δͱߟ͑ΒΕΔɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊ ʲӦۀ؅ཧͷதͰײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʢ୯Ґɿ%ʣ Point 19 © Mazrica Inc.
20. ࣾ಺ۀ຿ʹؔ͢Δ՝୊ೝࣝ ৽ͨͳπʔϧ΍ۀ຿ϑϩʔมԽ΁ͷదԠ͕೉͍͠ ࢿྉ࡞੒͕૿͑ͨ ใ࿈૬͕ҎલΑΓࠔ೉ʹͳͬͨ ձ͕ٞ૿͑ͨ ඞཁͳ৘ใʢσʔλʣ͕औಘͮ͠Β͍ ͦͷଞ ಛʹͳ͠ 36.1 0.3 17.1 8.5 13.9 8.5 15.5 33.3 2.3 6.9 12.6 13.8 14.9 16.1 ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ ίϩφՒͰۀ੷͕ѱԽͨ͠اۀ܈ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈Ͱ͸ʮඞཁͳ৘ใ ʢσʔλʣ͕औಘͮ͠Β͍ʯͱͷճ౴͕6.9%Ͱ͋ͬͨ ͜ͱʹରͯ͠ɺۀ੷͕ѱԽͨ͠اۀ܈Ͱ͸17.1%ʹ· ͰٴͿ݁Ռͱͳͬͨɻ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈͸ɺIT׆༻ʹ஫ྗ͢ Δ͜ͱͰࣾ಺֎ʹ͓͚Δඞཁͳ৘ใͷऔಘɾ׆༻͕ਐ Έɺͦͷ݁Ռͱͯ͠ސ٬઀఺ʹ͓͍ͯڝ߹ΑΓ༏Ґʹ ཱ͍ͬͯͨՄೳੑ͕͋Δɻ ҰํͰɺIT׆༻ͷίετʢ޻਺ʣͳͲ͕ۀ຿ͷṧഭͱ ͍͏՝୊ͷཁҼͱͳ͍ͬͯΔՄೳੑ͕͋Δɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊ ʲࣾ಺ͷۀ຿ͷதͰײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʢ୯Ґɿ%ʣ Point 20 © Mazrica Inc.
21. 05. ղܾࡦͷऔΓ૊Έঢ়گ 21 © Mazrica Inc.
22. ՝୊ղܾʹ޲͚ͨऔΓ૊Έঢ়گ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ͱѱԽͨ͠اۀ܈Ͱ͸ʮ࣮ߦྗͷࠩʯ͕ݦஶʹݟΒΕͨ Webձٞπʔϧ Ϗδωενϟοτ ໊ࢗ؅ཧ CMSʢίϯςϯπ؅ཧγεςϜʣ MAʢϚʔέςΟϯάΦʔτϝʔγϣϯʣ νϟοτϘοτ BIʢϏδωεΠϯςϦδΣϯεπʔϧʣ CTIʢి࿩ͱίϯϐϡʔλͷ౷߹γεςϜʣ ηʔϧεΠωʔϒϧϝϯτπʔϧ ͦͷଞ ಛʹͳ͠ 39.3 0.9 0.9 1.3 0.9 2.5 2.2 3.5 8.5 9.4 30.5 21.2 0.9 0.9 1.8 2.7 2.7 4.4 5.3 13.3 15.9 31.0 ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ ίϩφՒͰۀ੷͕ѱԽͨ͠اۀ܈ ʢ୯Ґɿ%ʣ ίϩφՒͰ
 ۀ੷͕޲্ͨ͠اۀ܈ ίϩφՒͰ
 ۀ੷͕ѱԽͨ͠اۀ܈ 0 25 50 75 100 25.8 17.6 31.9 19.1 18.8 27.9 23.5 35.3 ࣮ߦࡁΈ/࣮ߦத ܭըத/ϓϩδΣΫτԽࡁΈ ༧ఆ͸͋Δ͕ɺ·ͩ۩ମԽ͍ͯ͠ͳ͍ อཹ/அ೦ ݱࡏ࢖༻͍ͯ͠Δ ̨̛̖/̧̢̘Ҏ֎ͷηʔϧεςοΫπʔϧ ݱࡏ࢖༻͍ͯ͠ΔɺSFA/CRMҎ֎ͷ ηʔϧεςοΫπʔϧʢӦۀࢧԉιϑτʣΛڭ͍͑ͯͩ͘͞ɻ ՝୊ղܾʹ޲͚ͨऔΓ૊Έঢ়گ ճ౴͍͍ͨͩͨʮίϩφՒͰಛʹײ͍ͯ͡Δ՝୊ʯʹର͠ɺ Կ͔͠ΒͷରࡦΛଧͪ·͔ͨ͠ɻ ʢ୯Ґɿ%ʣ 22 © Mazrica Inc.
23. 06. ͦͷଞɿSFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ 23
24. Ҋ݅਺ͷมԽ SFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ ୯ՁͷมԽ ׆ಈྔͷมԽ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊ਺ʢҊ݅਺ʣͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊʢҊ݅ʣ1݅͋ͨΓͷड஫ֹۚͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ໘ஊ/ϝʔϧ/ి࿩౳ͷސ٬ରԠʹ͓͚Δ׆ಈྔͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ SFA/CRM
 ಋೖاۀ܈ SFA/CRM
 ະಋೖاۀ܈ 2.6 2.9 12.8 11.8 56.4 44.1 28.2 41.2 ૿͑ͨ มΘΒͳ͍ ݮͬͨ ෼͔Βͳ͍ SFA/CRM
 ಋೖاۀ܈ SFA/CRM
 ະಋೖاۀ܈ 7.7 2.9 10.3 8.8 61.5 52.9 20.5 35.3 ૿͑ͨ มΘΒͳ͍ ݮͬͨ ෼͔Βͳ͍ SFA/CRM
 ಋೖاۀ܈ SFA/CRM
 ະಋೖاۀ܈ 7.7 5.9 15.4 20.6 56.4 44.1 20.5 29.4 ૿͑ͨ มΘΒͳ͍ ݮͬͨ ͦͷଞ/ෆ໌ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ͷ͏ͪɺSFA/CRMಋೖاۀ܈͸ະಋೖاۀ܈ͱൺֱͯ͠ ʮҊ݅਺ɾ୯Ձɾ׆ಈྔʯʹ͓͍ͯվળ܏޲͕ݟΒΕͨ ʢۀ੷͕޲্ͨ͠اۀ܈ n=73ʣ ʢ୯Ґɿ%ʣ ʢۀ੷͕޲্ͨ͠اۀ܈ n=73ʣ ʢ୯Ґɿ%ʣ ʢۀ੷͕޲্ͨ͠اۀ܈ n=73ʣ ʢ୯Ґɿ%ʣ 24 © Mazrica Inc.
25. SFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ ड஫཰ͷมԽ ϦʔυλΠϜͷมԽ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ड஫཰ͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ ίϩφՒʢ2020೥3݄Ҏ߱ʣʹ͓͚Δɺ ঎ஊϦʔυλΠϜͷมԽʹ͍ͭͯڭ͍͑ͯͩ͘͞ɻ SFA/CRM
 ಋೖاۀ܈ SFA/CRM
 ະಋೖاۀ܈ 5.1 2.9 5.1 8.8 46.2 44.1 43.6 44.1 ্͕ͬͨ มΘΒͳ͍ Լ͕ͬͨ ͦͷଞ/ෆ໌ SFA/CRM
 ಋೖاۀ܈ SFA/CRM
 ະಋೖاۀ܈ 5.1 2.9 12.8 32.4 56.4 44.1 25.6 20.6 ୹͘ͳͬͨ มΘΒͳ͍ ௕͘ͳͬͨ ͦͷଞ/ෆ໌ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ʹ͍ͭͯɺSFA/CRM׆༻ʹΑΔ ʮड஫཰ɾϦʔυλΠϜʯʹରͯ͠ͷ༏Ґͳվળ͸֬ೝͰ͖ͳ͔ͬͨ ʢۀ੷͕޲্ͨ͠اۀ܈ n=73ʣ ʢ୯Ґɿ%ʣ ʢۀ੷͕޲্ͨ͠اۀ܈ n=73ʣ ʢ୯Ґɿ%ʣ 25 © Mazrica Inc.
26. SFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ SFA/CRMಋೖاۀ܈Ͱ͸ɺπʔϧ΍ۀ຿ͷมԽʹର͢ΔదԠʹ՝୊Λײ͡Δ܏޲͕ڧ͘ɺ πʔϧशख़ʹର͢Δ৺ཧతෛ୲ʢςΫϊετϨεʣ΁ͷରࡦ͕ॏཁͱͳΔՄೳੑ͕͋Δ ৽ͨͳπʔϧ΍ۀ຿ϑϩʔมԽ΁ͷదԠ͕೉͍͠ ඞཁͳ৘ใʢσʔλʣ͕औಘͮ͠Β͍ ใ࿈૬͕ҎલΑΓࠔ೉ʹͳͬͨ ࢿྉ࡞੒͕૿͑ͨ ձ͕ٞ૿͑ͨ ͦͷଞ ಛʹͳ͠ 49.9 1.2 7.9 7.2 11.2 12.2 10.4 25.0 0.0 10.0 11.5 15.5 17.0 21.0 SFA/CRMಋೖاۀ܈ SFA/CRMະಋೖاۀ܈ ࣾ಺ۀ຿ʹؔ͢Δ՝୊ ʲࣾ಺ͷۀ຿ʹରͯ͠ײ͍ͯ͡Δ՝୊ʹ͍ͭͯʳ ίϩφՒʢ2020೥3݄Ҏ߱ʣͰಛʹײ͍ͯ͡Δ՝୊Λڭ͍͑ͯͩ͘͞ɻ ʢ୯Ґɿ%ʣ 26 © Mazrica Inc.
27. SFA/CRMಋೖޮՌʹؔ͢Δߟ࡯ SFA/CRMະಋೖاۀ܈͸ɺ༏ઌ౓ͷߴ͍՝୊ʮಛʹͳ͠ʯͱ͍͏ճ౴͕ ಋೖاۀ܈ͱൺֱͯ͠ଟ͘ɺݱঢ়೺Ѳͷ࢓૊Έ͕ෆ଍͍ͯ͠ΔՄೳੑ͕͋Δ ίϩφՒʹ͓͚Δ՝୊ೝࣝ ࣾ಺֎ίϛϡχέʔγϣϯվળ ઓུͷݟ௚͠ σδλϧ׆༻ σʔλͱϊ΢ϋ΢ͷ؅ཧ/෼ੳ/׆༻ ۀ຿ΦϖϨʔγϣϯͷվળ/ۀ຿ޮ཰Խ ૊৫࠶ฤ/ਓࡐ഑ஔͷ࠷దԽ ϞνϕʔγϣϯϚωδϝϯτ ڭҭ/εΩϧͷ޲্/εΩϧͷόϥ͖ͭੋਖ਼ ۀ੷؅ཧ/Ӧۀ؅ཧͷߴ౓Խ ධՁ੍౓ͷݟ௚͠ ͦͷଞ ಛʹͳ͠ 23.1 0.6 2.0 3.1 5.1 7.1 2.3 3.7 2.9 4.3 18.9 26.9 8.7 0.0 0.7 3.3 4.0 4.7 5.3 5.3 6.0 7.3 22.0 32.7 SFA/CRMಋೖاۀ܈ SFA/CRMະಋೖاۀ܈ ࠓޙͷӦۀ૊৫ͷ՝୊ղܾʹΉ͚ͯ ࠷΋༏ઌॱҐ͕ߴ͍΋ͷΛڭ͍͑ͯͩ͘͞ ʢ୯Ґɿ%ʣ 27 © Mazrica Inc.
28. ຊηΫγϣϯͷ·ͱΊ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ͷ͏ͪɺSFA/CRMಋೖاۀ܈͸ະಋೖاۀ܈ͱൺֱͯ͠ ʮҊ݅਺ɾ୯Ձɾ׆ಈྔʯʹ͓͍ͯվળ܏޲͕ݟΒΕͨ 01 03 SFA/CRMಋೖاۀ܈Ͱ͸ɺπʔϧ΍ۀ຿ͷมԽʹର͢ΔదԠʹ՝୊Λײ͡Δ܏޲͕ڧ͘ɺ πʔϧशख़ʹର͢Δ৺ཧతෛ୲ʢςΫϊετϨεʣ΁ͷରࡦ͕ॏཁͱͳΔՄೳੑ͕͋Δ 04 SFA/CRMະಋೖاۀ܈͸ɺ༏ઌ౓ͷߴ͍՝୊ʮಛʹͳ͠ʯͱ͍͏ճ౴͕ ಋೖاۀ܈ͱൺֱͯ͠ଟ͘ɺݱঢ়೺Ѳͷ࢓૊Έ͕ෆ଍͍ͯ͠ΔՄೳੑ͕͋Δ ίϩφՒͰۀ੷͕޲্ͨ͠اۀ܈ʹ͍ͭͯɺSFA/CRM׆༻ʹΑΔ ʮड஫཰ɾϦʔυλΠϜʯʹରͯ͠ͷ༏Ґͳվળ͸֬ೝͰ͖ͳ͔ͬͨ 02 28 © Mazrica Inc.
29. 07. Japan Sales Report 2021 ·ͱΊ 29 © Mazrica Inc.
30. Japan Sales Report 2021 ·ͱΊ ࠓճͷௐࠪ݁Ռ͔ΒɺίϩφՒͰଟ͘ͷӦۀ૊৫ʹ͓͍ͯۀ੷͕ѱԽ͍ͯ͠Δ΋ͷͷɺ ۀ੷͕޲্͍ͯ͠Δࠃ಺ͷӦۀ૊৫Ͱ͸IT׆༻͕ਐΜͰ͓Γɺඞཁͳ৘ใΛऔಘɾ׆༻͢ Δ͜ͱͰސ٬઀఺ʹ͓͍ͯڝ߹༏ҐੑΛൃش͍ͯ͠Δ͜ͱ͕໌Β͔ͱͳͬͨɻ ͞ΒʹɺςΫϊϩδʔ׆༻ͷఔ౓ͷΈͳΒͣɺ՝୊ͷಛఆ΍ղܾΛؚΉʮ૊৫ͷ࣮ߦྗʯ ʹ͓͍ͯ΋͕ࠩ։͖ͭͭ͋Δ༷ࢠ΋͏͔͕͑ͨɻ σδλϧγϑτ͕Ճ଎͢Δࡢࠓɺاۀ͕ΞϑλʔίϩφͰͷٸ଎ͳมԽʹదԠ͠ɺڝ૪༏ ҐੑΛߏஙɾҡ࣋͢ΔͨΊʹ͸ʮ૊৫ͷ࣮ߦྗʯ͕ΑΓҰ૚ॏཁͱͳΔͨΊɺૣٸʹରࡦ Λଧͭ͜ͱ͕ॏཁͰ͸ͳ͍ͩΖ͏͔ɻ ·ͨɺࠓޙ͸IT׆༻͕޿͘ਪਐ͞ΕΔ͜ͱʹΑΓɺπʔϧͷӡ༻ෛՙ΍ίετɺมԽ΁ͷ దԠʹ൐͏৺ཧతෛ୲ʢςΫϊετϨεʣͳͲ͕ɺۀ຿ͷṧഭ΍Ϟνϕʔγϣϯ௿ԼͳͲ ͷ՝୊ͷൃੜʹͭͳ͕ΔՄೳੑ͕͏͔͕͑Δɻ 30 © Mazrica Inc.
31. Japan Sales Report 2021 ൃץ೔ɿ2021೥12݄21೔ גࣜձࣾϚπϦΧʹ͍ͭͯ https://mazrica.com/ Ϋϥ΢υӦۀࢧԉπʔϧSensesʹ͍ͭͯ https://product-senses.mazrica.com/ 31 © Mazrica Inc.