The Essentials of Great Product Design

06b03e8f46b702647fae572f68725ae0?s=47 Matt Baxter
March 16, 2016

The Essentials of Great Product Design

This talk will explore three key components to creating great products: understanding customer needs, rapidly prototyping and testing ideas, and true cross-team collaboration.

- How to discover customer needs through observation
- Rapidly test and iterate on new ideas without wasting development cycles
- Fostering cross-team collaboration that leads to customer empathy and a unified vision

06b03e8f46b702647fae572f68725ae0?s=128

Matt Baxter

March 16, 2016
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