Unleash Your Inner Unicorn

06b03e8f46b702647fae572f68725ae0?s=47 Matt Baxter
September 06, 2014

Unleash Your Inner Unicorn

Unicorns are considered to be the rare person who can do both design and development. But, why are they considered rare? Because design and development are considered to be separate disciplines.

In this talk, I explore the spectrum of design and development, how designers can be empowered by learning about development, and how developers can be empowered by learning about design.

I gave this talk at the Big Design Conference in Addison, TX on September 6, 2014.

06b03e8f46b702647fae572f68725ae0?s=128

Matt Baxter

September 06, 2014
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Transcript

  1. 1.

    DESIGN DEVELOPMENT & Embracing the UNLEASH UNICORN YOUR INNER SPECTRUM

    OF Matt Baxter • @mbxtr • September 6, 2014
  2. 11.
  3. 12.
  4. 27.

    !

  5. 30.
  6. 31.
  7. 32.
  8. 33.
  9. 34.
  10. 35.
  11. 36.
  12. 37.
  13. 41.

    “Few people think about it or are aware of it.

    But there is nothing made by human beings that does not involve a design decision somewhere.” – Bill Moggridge
  14. 42.
  15. 43.
  16. 51.
  17. 56.
  18. 67.

    If your goal is to make great software, learning more

    about the process will only help you.
  19. 69.

    “Skill in the digital age is confused with mastery of

    digital tools, masking the importance of understanding materials and mastering the elements of form.” – John Maeda former President of RISD and professor at MIT Media Lab
  20. 71.

    The true ability of a unicorn: 
 being able to

    balance
 design and development.
  21. 74.

    I don’t just mean how many there are… UI Developer

    • UX Architect • Information Architect Design Technologist • Visual Designer Back End Developer • Front End Developer Application Developer • Software Architect UX Designer • UI Designer • UI Engineer Web Developer • Interaction Designer • Web Designer
  22. 78.

    “I designed it; its not my job to make sure

    it works.” #stuffpixelpusherssay
  23. 95.
  24. 96.

    “Each group, then, is trying to do the right thing,

    but they're pulling in different directions. If any one of those groups 'wins,' we lose.” – Ed Catmull, Creativity Inc.
  25. 120.