Beautiful Web Typography (2017)

Presented at WordCamps Portland Maine and Montreal in 2017.

With the rapid popularization of web fonts over the past few years, type on the web has never been more exciting! We’ll learn a bit about basic typographic principles, review techniques and services for integrating web fonts into your WordPress sites, and finally conclude with a bit of speculation on where type on the web is heading.

Transcript

1. Beautiful
 Web Typography
2. Mel Choyce PRODUCT DESIGNER AT AUTOMATTIC @melchoyce melchoyce.design
3. INTRODUCTION TO 
 Beautiful Web Type
4. Web Design is 95% Typography — Oliver Reichenstein “
5. National Geographic http://www.nationalgeographic.com/mag... TYPE ON THE WEB
6. Ghostly Ferns http://ghostlyferns.com/ TYPE ON THE WEB
7. FCINQ http://www.fcinq.com/ TYPE ON THE WEB
8. Wired http://www.wired.com/ TYPE ON THE WEB
9. Seedlip https://www.seedlipdrinks.com/ TYPE ON THE WEB
10. NASA Gene Lab http://genelab.nasa.gov/ TYPE ON THE WEB
11. can make their type ANYONE LOOK GOOD
12. INTRODUCTION TO 
 Typographic Principles
13. Picking Pairing &
14. Picking Pairing &
15. think about Tone
16. Neutral Stylized >
17. Pick body fonts with multiple weights
20. Picking Pairing &
21. One typeface, multiple weights
22. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
23. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
24. Sans + Serif = ❤
25. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
26. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
27. Pick a Family when in doubt
28. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
29. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
30. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.
31. Use decorative headers Sparingly
32. Borrow Pairings still worried?
33. Beautiful Web Type http://hellohappy.org/beautiful-web-type/ TYPEFACE PAIRINGS
34. Google Web Fonts Typographic Project http://femmebot.github.io/google-type/ TYPEFACE PAIRINGS
35. Typewolf http://www.typewolf.com/ TYPEFACE PAIRINGS
36. Font Pair http://fontpair.co/ TYPEFACE PAIRINGS
37. Size
38. don’t make me SQUINT
39. 14-22 px body fonts
40. Line-height
41. 1x is so, so sad.
43. 1.4-1.6x for body fonts
45. 1.2-1.4x for header fonts
47. body { font-size: 1em; line-height: 1.5; } h1, h2, h3 { line-height: 1.3; }
48. Line-length
49. 45-75 characters per line* * including spaces and punctuation
51. More sometimes is okay
52. Less sometimes is okay* * especially on smaller screens
53. Balancing Act
54. Style
55. only center short text
56. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis feugiat ex. Aenean nec ipsum non lacus malesuada consectetur id eu dui. Praesent commodo nisi sed est semper fringilla euismod ac diam. Maecenas dui dui, lobortis ut blandit vel, tempus sed ante. Fusce sit amet auctor odio. Quisque dolor libero, vulputate vitae justo nec, molestie lacinia neque. Maecenas a vehicula sapien. Praesent odio nulla, laoreet a dapibus ut, blandit nec ipsum.
57. only all-caps short text
58. avoid justified text
59. only underline links
60. limit your # of font styles
61. don’t use 100% black
63. INTRODUCTION TO 
 Using Fonts in WordPress
64. pick a Source
65. figure out your constraints
66. Self-Hosted? Cloud-Hosted?
67. figure out your budget
68. No budget? Small budget? Large budget?
69. Free Hosted Service
70. The Good Free!
71. The Bad • Not as many high-quality options • Limited styles/weights • Limited character sets • Limited multi language support • Often overused
72. Paid Hosted Service
73. The Good • Support • Higher quality fonts • More likely to find extended character sets • More likely to find multi language support • More likely to be both good and unique
74. The Bad • They cost money • Might have to pay based on traffic • More licensing restrictions
75. Self-Hosted Service
76. The Good • Totally customizable setup • Can remove characters to reduce font size • You “own” your fonts
77. The Bad • Requires additional setup • Requires additional tech knowledge • Optimization up to you • Often more expensive for paid fonts
78. use a Plugin
79. great if you’re not rolling your own
80. great if you don’t have file access
81. add it Manually
82. @font-face { font-family: 'Typeface'; src: url('Typeface.eot?') format('eot'), url('Typeface.woff') format('woff'), url('Typeface.ttf') format('truetype'); } BULLETPROOF @FONT-FACE http://www.paulirish.com/2009/bulletproof-font-face-implementation-syntax/
83. WEBFONT GENERATOR Font Squirrel http://www.fontsquirrel.com/tools/webfont-generator
84. @font-face { font-family: 'Typeface'; src: url('Typeface.woff2') format('woff2'), url('Typeface.woff') format('woff'); } MODERN @FONT-FACE STACK https://css-tricks.com/snippets/css/using-font-face/
85. Google Fonts
86. Paid & Hosted • Depends on your service • Usually given something to add to your <head>
87. THINKING ABOUT 
 The Future of Type
88. higher quality Free Fonts
89. going back to System Fonts
90. Responsive Type
91. RESPONSIVE TYPOGRAPHY MEDIA QUERIES body { font-size: 100%; } h1 { font—size: 2.5em; } @media screen and (max-width: 50em) { h1 { font—size: 2em; } } @media screen and (max-width: 40em) { h1 { font—size: 1.5em; } }
92. RESPONSIVE TYPOGRAPHY JAVASCRIPT FlowType.js http://simplefocus.com/flowtype/
93. https://css-tricks.com/viewport-sized-typography/ CSS Tricks: Viewport Sized Typography RESPONSIVE TYPOGRAPHY CSS
94. h1 { font-size: 6vw; } h2 { line-height: 3vh; } p { line-height: 2vmin; }
95. Variable Fonts
96. https://blog.typekit.com/2016/09/14/variable-fonts-a-new-kind-of-font-for-flexible-design/ A responsive lettering example by Erik van Blokland VARIABLE FONTS
97. Imagine condensing or extending glyph widths ever so slightly, to accommodate narrow and wide viewports. Imagine raising your favorite font’s x-height just a touch at small sizes. Imagine sharpening or rounding your brand typeface in ways its type designer intended, for the purposes of art direction. Imagine shortening descenders imperceptibly so that headings can be set nice and tight without letters crashing into one another. Imagine this all happening live on the web, as a natural part of responsive design. — Tim Brown, Variable fonts, a new kind of font for flexible design. “
98. can’t use them just yet
99. Color Fonts
100. VARIABLE FONTS https://color.typekit.com/
101. Thanks! @melchoyce melchoyce.design https://choycedesign.com/type/