PM conference 2018 mercari

Design thinking for PM. Deep dive empathy and build the product user love.
#pmconfjp #mercari #jasper

Transcript

1. Design Thinking for PM: - Jasper WU@mercari Empathy Deep Dive and Build the Product Users Love!
3. Where is this place?
4. Where is this place? Design Thinking for PM:
5. Design Thinking for PM:
6. Amsterdam NL
7. A B
8. Who: Me Needs: Move from A to B Time: ASAP A B
9. 23 min by UBER + 5 min wait… 13 min by BIKE
10. http://knowing.design/a-simple-introduction-to-lean-ux/ Agile Agile
11. 　　　　2 things in mind For “WHO” ? & “WHAT” is the problem? ୭ͷͨΊʹɺͦͯ͠໰୊͸Կͳͷ͔ɻ
12. Intro of Design Thinking “Human-Centered Design”
13. 　　　　Design Thinking Focus and Flare Understand Define Ideation Validation
14. 　　　　Design Thinking 01. 02. 03. Understanding Team work Fail Fast
15. Understand 01
16. 　　　　Understand “Understand” is the first step of Design Thinking
17. Empathy 共感 　　　　Understand
18. 　　　　Empathy Engage Observe Immerse
19. Observe ؍࡯
20. WHO ୭Λ
21. User / Customer ͓٬͞·
22. Target user/ Customer Indirect user Descendant user 　　　　User Extreme user
23. Target User/ Customer 　　　　USER
24. 　　　　Indirect USER
25. Nintendo Project https://www.nintendo.co.jp/hardware/switch/parentalcontrols/
26. Extreme User Extreme User Target User 　　　　Extreme USER
27. https://mercan.mercari.com/entry/2018/09/14/202000 Mercari Fans
 Meetup
28. Descendant user 　　　　Descendant USER
29. https://www.wired.com/story/photo-of-the-week-a-dizzying-view-of-a-bicycle-graveyard-in-china/
30. Next Generation ࣍ੈ୅
31. Packaging
 Material
32. Kids Flea Market
33. Target user/ Customer Indirect user Descendant user 　　　　User Extreme user
34. What problem you want to solve? ղܾ͍ͨ͠໰୊͸Կͳͷ͔
35. Car Sharing Experience
36. TAXI 　　　　UBER experience B A
37. Car Searching 30s Payment 1 min TAXI 　　　　UBER experience TAXI A B
38. Team Work 02
39. Customer Journey Workshop
40. Utilize Consider Aware Service Loyal Grow th O nboarding Searching Shopping Listing Shipping Custom er Support Retention 　　　　Mercari Experience
41. Barcodeग़඼
42. Utilize Consider Aware Service Loyal Grow th O nboarding Searching Shopping Listing Shipping Custom er Support Retention 　　　　Mercari Experience
43. Fail Fast 03
44. The Sprint Book https://medium.com/elevate-by-lateral-view/design-sprint-isnt-bullshit-a-sprint-day-with-jake-knapp-c384b76ffa4c 　　　　Design Sprint
45. https://designsprintkit.withgoogle.com/methodology/overview Sprint Framework
46. Sprint Schedule
47. Factory Waste ޻৔ഇغ෺
48. ϝϧΧϦͷ৔߹ Mercari Sprint
49. Proof concept in 5 Days ೔ؒͷ֓೦࣮ূ
50. We fail, but We learn!
51. DAY3 ໰୊ఏٞ 4 　　　　Mercari Design Sprint DEFINE ΞΠσΞ૑ग़ ϞοΫΞοϓ ϓϩτλΠϓ ςετ PROTOTYPE MOCKUP TEST IDEATION DAY1 DAY2
52. Conclusion
53. 　　　　Design Thinking 01. 02. 03. Understanding Team work Fail Fast
54. 　　　　Design Thinking
55. Mercari TECH Research Value of All for one Design Sprint 　　　　Design Thinking
56. Last thing
57. 　　　　LOVE It’s not about the events; It’s not about the intensity. It’s about consistency. Simon Sienk
58. One more thing…
59. Join US We are hiring!
60. Thank you for your attention