Presentation_Round2_Group_16.pdf

Transcript

1. STARBUCKS - Group 16 -
2. CONTENTS 1. Company Profile 2. Service Introduction 3. Features of the Brands 4. Reasons why choose you
3. 1971 Pike Place Market
4. approx. 30,000 75 countries
5. PRODUCT SERVICE INTRODUCTION
6. GOODS&EQUIPMENT PASTRY DRINK
7. •Classic coffee drinks •Chavana •Frappuccino •Cold extract Green Tea Latte Cappuccino Dark Caramel Coffee Frappuccino Cold Brew Coffee Drinks
8. Iced Shaken Lemon Tea •Stream zi •Canned drinks •Other drinks Signature Hot Chocolate
9. • Short 8 oz （kid’s Drinks & Espresso） • Tall 12 oz • Grande 16 oz • Venti 20 oz • Trenta 30 oz （iced coffee & iced tea） Drinks(size)
10. •Star breakfast •Star wishing meal •Lunch tea combination •Bread/snack •Light food •Cake •Ice cream Pastry
11. •Coffee products •Coffee machine •Daily necessities •Collection goods GOODS&EQUIPMENT
12. Features of the Brands
13. • Brand position • Brand recognition • Brand appeal FEATURES of the BRAND
14. BRAND POSITION Starbuck was a character in Herman Melville's novel Moby Dick, which as most people know, is about a whale.
15. BRAND RECONITION The lady in the Starbucks logo is meant to be a mermaid , so it seems the founders were going for some sort of aquatic theme.
16. BRAND APPEAL Customer experience is the core appeal of Starbucks brand assets The Starbucks believe that their products are not just coffee, but coffee is just a carrier. It is through the carrier of coffee that Starbucks delivers a unique style to customers.
17. Choice Reasons Why they should choose you?
18. CHOICE REASONS Customer Service Interior Design Product Diversification Brand Awareness
19. 01 02 03 04 Product Diversification Brand Awareness Interior Design Customer Service cake,bread,machine,branded products. deep pockets,quality assurance,fair trade. one-one marketing, expect more than coffee. pictures which in next page. CHOICE REASONS
20. CHINA FUZHOU STARBUCKS (福州) Interior Design JAPAN KAWAGOE STARBUCKS (川越) ENGLAND LONDON STARBUCKS (倫敦) CHOICE REASONS