Portfolio Presentation

Transcript

1. Mike Long Mike Long Product Designer + Manager Contents Background Management Experience Project Experience • Enterprise Identity Service • User Onboarding Experience • Application Development Bootstrapping
2. San Francisco Austin New York Seattle Dallas I've lived and worked in…
3. I've worked for and with… 2009 – 2014
4. I've worked for and with… 2009 – 2014
5. I've worked for and with… 2009 – 2014
6. I've worked for and with… 2009 – 2014
7. I've worked for and with… 2009 – 2014
8. I've worked for and with… 2009 – 2014
9. I've worked for and with… 2009 – 2014
10. I've worked for and with… 2009 – 2014
11. I've worked for and with… 2009 – 2014
12. I've worked for and with… 2014 – 2019
13. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2
14. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I was one of two designers in SF.
15. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 We hired a couple more in SF, NYC, and Denver.
16. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Pivotal acquires Neo and absorbs SF staff.
17. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More hires in San Francisco and NYC.
18. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm taking on manager roles, e.g., hiring and onboarding.
19. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More hires in SF and Denver.
20. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I create and hire a new role for user research operations.
21. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm managing full-time now.
22. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Advisor/mentor role across 12 teams in SF office.
23. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 A few early hires contribute to attrition events.
24. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 In spite of attrition, SF practice growing fast.
25. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 On April 20th, Pivotal goes public.
26. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 The design practice gets green light for global growth.
27. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Four more managers added across four cities.
28. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Most of my energy spent on hiring and onboarding.
29. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm managing designers in SF, LA, and Palo Alto.
30. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 We add another manager in SF.
31. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 With more designers, allocations increases in complexity.
32. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More attrition as designers seek leadership roles elsewhere.
33. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Design leadership solidifies/ operationalizes practices.
34. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More attrition as lock-up date ends.
35. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I resolve to take my planned sabbatical.
36. My Values Questions Observations Change of perspective Self-reflection before before before before answers evaluations point of view criticism
37. My Approach Vision Feedback Growth Reflection
39. Vision Board SCREEN SHOT
40. Growth Board SCREEN SHOT
41. Skills Progression SCREEN SHOT
42. Management Summary Recruiting Hiring Onboarding Growing Allocating
43. Management Summary Recruiting Hiring Onboarding Growing Allocating
44. Projects 1. User Onboarding Experience 2. Project Bootstrapping 3. Enterprise Identity Service
46. 75 Pivotal R&D Teams + Open Source Contributors from 12 companies Pivotal Platform
47. User Onboarding Experience
48. User Onboarding Experience
50. Persona Jane Enterprise Developer
51. Persona Jane Enterprise Developer Needs to: • Contribute to a build or buy decision in her company • Learn what Pivotal Platform could do for her company • Share what she learned with her colleagues
52. Persona Jane Enterprise Developer As Jane, I want to 
 deploy an app 
 in order to evaluate Pivotal Platform.
53. Product Goals • A web search for Try Pivotal Platform will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
54. Competitor Research
55. Criteria • A web search for Try Red Hat OpenShift will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
56. [Red Hat]
57. Criteria • A web search for Try IBM Bluemix will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
58. [IBM]
59. Criteria • A web search for Try Heroku will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
60. [Heroku]
61. Criteria • A web search for Try Pivotal Platform will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
62. [Heroku]
63. Prototype: v1
72. Prototype: v2
83. Deploy to Production
84. Criteria • A web search for Try Pivotal Platform will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy • The getting started guide will reveal a path to learn deeper concepts.
87. 45 days of data — 8000 visitors — 25% completed
88. 45 days of data — 8000 visitors — 25% completed Clicking on "Concepts" link and Node.js sample app.
90. Criteria • A web search for Try Pivotal Platform will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy • The getting started guide will reveal a path to learn deeper concepts.
97. User Onboarding Experience Outcomes: • Top acquisition channel for our public cloud • Recognized as a well conceived "getting started" guide • Emulated by other teams
98. Project Bootstrapping
108. Enterprise Identity Service
109. Security Admin Experience — Identity Service
110. App Developer Experience — Identity Service
111. End User Experience — Identity Service
112. End User Experience — Identity Service
113. Product Designer + Manager Contents Background Management Experience Project Experience • Enterprise Identity Service • User Onboarding Experience • Application Development Bootstrapping Mike Long Mike Long