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Portfolio Presentation

8ebef7435ae7ad74f14b1c3d91f4ef17?s=47 Mike Long
November 08, 2019

Portfolio Presentation

8ebef7435ae7ad74f14b1c3d91f4ef17?s=128

Mike Long

November 08, 2019
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Transcript

  1. Mike Long Mike Long Product Designer + Manager Contents Background

    Management Experience Project Experience • Enterprise Identity Service • User Onboarding Experience • Application Development Bootstrapping
  2. San Francisco Austin New York Seattle Dallas I've lived and

    worked in…
  3. I've worked for and with… 2009 – 2014

  4. I've worked for and with… 2009 – 2014

  5. I've worked for and with… 2009 – 2014

  6. I've worked for and with… 2009 – 2014

  7. I've worked for and with… 2009 – 2014

  8. I've worked for and with… 2009 – 2014

  9. I've worked for and with… 2009 – 2014

  10. I've worked for and with… 2009 – 2014

  11. I've worked for and with… 2009 – 2014

  12. I've worked for and with… 2014 – 2019

  13. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2
  14. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I was one of two designers in SF.
  15. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 We hired a couple more in SF, NYC, and Denver.
  16. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Pivotal acquires Neo and absorbs SF staff.
  17. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More hires in San Francisco and NYC.
  18. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm taking on manager roles, e.g., hiring and onboarding.
  19. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More hires in SF and Denver.
  20. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I create and hire a new role for user research operations.
  21. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm managing full-time now.
  22. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Advisor/mentor role across 12 teams in SF office.
  23. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 A few early hires contribute to attrition events.
  24. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 In spite of attrition, SF practice growing fast.
  25. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 On April 20th, Pivotal goes public.
  26. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 The design practice gets green light for global growth.
  27. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Four more managers added across four cities.
  28. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Most of my energy spent on hiring and onboarding.
  29. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I'm managing designers in SF, LA, and Palo Alto.
  30. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 We add another manager in SF.
  31. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 With more designers, allocations increases in complexity.
  32. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More attrition as designers seek leadership roles elsewhere.
  33. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 Design leadership solidifies/ operationalizes practices.
  34. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 More attrition as lock-up date ends.
  35. 2014 2015 2016 2017 2018 2019 Designers R&D Teams Revenue

    (MM) 750 500 300 150 100 50 75 70 65 55 45 35 26 20 16 10 4 2 I resolve to take my planned sabbatical.
  36. My Values Questions Observations Change of perspective Self-reflection before before

    before before answers evaluations point of view criticism
  37. My Approach Vision Feedback Growth Reflection

  38. None
  39. Vision Board SCREEN SHOT

  40. Growth Board SCREEN SHOT

  41. Skills Progression SCREEN SHOT

  42. Management Summary Recruiting Hiring Onboarding Growing Allocating

  43. Management Summary Recruiting Hiring Onboarding Growing Allocating

  44. Projects 1. User Onboarding Experience 2. Project Bootstrapping 3. Enterprise

    Identity Service
  45. None
  46. 75 Pivotal R&D Teams + Open Source Contributors from 12

    companies Pivotal Platform
  47. User Onboarding Experience

  48. User Onboarding Experience

  49. None
  50. Persona Jane Enterprise Developer

  51. Persona Jane Enterprise Developer Needs to: • Contribute to a

    build or buy decision in her company • Learn what Pivotal Platform could do for her company • Share what she learned with her colleagues
  52. Persona Jane Enterprise Developer As Jane, I want to 


    deploy an app 
 in order to evaluate Pivotal Platform.
  53. Product Goals • A web search for Try Pivotal Platform

    will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
  54. Competitor Research

  55. Criteria • A web search for Try Red Hat OpenShift

    will result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
  56. [Red Hat]

  57. Criteria • A web search for Try IBM Bluemix will

    result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
  58. [IBM]

  59. Criteria • A web search for Try Heroku will result

    in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
  60. [Heroku]

  61. Criteria • A web search for Try Pivotal Platform will

    result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy. • The getting started guide will reveal a path to learn deeper concepts.
  62. [Heroku]

  63. Prototype: v1

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None
  70. None
  71. None
  72. Prototype: v2

  73. None
  74. None
  75. None
  76. None
  77. None
  78. None
  79. None
  80. None
  81. None
  82. None
  83. Deploy to Production

  84. Criteria • A web search for Try Pivotal Platform will

    result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy • The getting started guide will reveal a path to learn deeper concepts.
  85. None
  86. None
  87. 45 days of data — 8000 visitors — 25% completed

  88. 45 days of data — 8000 visitors — 25% completed

    Clicking on "Concepts" link and Node.js sample app.
  89. None
  90. Criteria • A web search for Try Pivotal Platform will

    result in finding a canonical guide. • Success can be achieved in 15 mins or less. Success = deploy an app, make a change, redeploy • The getting started guide will reveal a path to learn deeper concepts.
  91. None
  92. None
  93. None
  94. None
  95. None
  96. None
  97. User Onboarding Experience Outcomes: • Top acquisition channel for our

    public cloud • Recognized as a well conceived "getting started" guide • Emulated by other teams
  98. Project Bootstrapping

  99. None
  100. None
  101. None
  102. None
  103. None
  104. None
  105. None
  106. None
  107. None
  108. Enterprise Identity Service

  109. Security Admin Experience — Identity Service

  110. App Developer Experience — Identity Service

  111. End User Experience — Identity Service

  112. End User Experience — Identity Service

  113. Product Designer + Manager Contents Background Management Experience Project Experience

    • Enterprise Identity Service • User Onboarding Experience • Application Development Bootstrapping Mike Long Mike Long