DATA STRATEGY DATA VISUALISATION OWN MEASUREMENT TOOL DMP DIRECT PARTNERTSHIP CREATIVE PRODUCTION BUYING ACTIVITY MID-TERM STRATEGY BESPOKE TECH TECH STACK STRATEGY THIRD PARTY DATA THIRD PARTY TECH STANDARDISED BEST PRACTICE HANDS ON KEYBOARDS DSP PARTNERTSHIP AUDIENCE SEGMENTATION ADOPS & TRAFFICKING THE TRACTION HAS BEGUN CAMPAIGN EXECUTION DATA LAKE The new model of digital advertising is the alternative to the one media agencies are pursuing and the process of in-housing is taking the lead.
and think and act based on consumer understating MULTI-MOMENT CONSUMER CENTRIC WE BRIDGE YOUR FUTURE When the Media Agency is the company decision-maker for everything. When Brands start to own some of the ad technologies (e.g. DMP or DSP and Search) EMERGING NASCENT When Brands start putting together advertising data and company data. CONNECTED The evolution of digital advertising has four natural steps. Jumping directly to the last step is easy with the right technologies and commitment. Myntelligence is the bridge-builder that assists you with technology and knowledge, allowing you to become autonomous while avoiding mistakes. DATA CENTRIC TECH CENTRIC MEDIA CENTRIC
APR 19 MAY 19 JUN 19 JUL 19 AUG 19 SEP 19 OCT 19 NOV 19 200€ 150€ 100€ 50€ 1250 2500 3750 5000 MAR 18 APR 18 MAJ 18 JUN 18 JUL 18 AUG 18 SEP 18 OCT 18 NOV 18 DEC 18 JAN 19 FEB 19 MAR 19 APR 19 MAY 19 JUN 19 JUL 19 AUG 19 180€ 135€ 90€ 45€ 150 300 450 600 MAR 18 APR 18 MAJ 18 JUN 18 JUL 18 AUG 18 SEP 18 OCT 18 NOV 18 DEC 18 JAN 19 FEB 19 MAR 19 APR 19 MAY 19 JUN 19 JUL 19 AUG 19 75€ 50€ 25€ 10€ • We manage over 20 large clients in over 30 countries. • All our customers use Adding to manage the entire digital budget without exclusion. • Without exception, we have always been a game-changer, producing extraordinary ef fi ciency gains. • Here are a few examples of how, once Adding was introduced, the customer increased the volume of transactions with a consequent decrease in cost per transaction. THE IMPACT OF OUR WORK Daily Conversions CPA Daily Leads CPL Daily Conversions CPA
the management of brand activities throughout the funnel of different touchpoints with the target audience. A team of professionals following brands at every stage with an agency model but supported by technology. Our ability to produce valuable digital strategy that then translates into performance and conversions. OUR ASSETS
Clicks Time Impressions Engagement CPA/CPL Events Conversions Visits RISK OPPORTUNITY USER DATA EVENTS DATA Cookies Graph ID Universal ID Pre-bid data Context
by automating campaign lifecycle activities, freeing up time for more pro fi table activities. Apply AI-based optimisation strategy to ADV campaign, increase ROI on media investment by forecasting results to improve media planning and accuracy predicting exact costs and results achievements. A.I.
the in-housing of all the digital marketing applications and processes along the sales funnel, in a fully automated fashion. By adopting Adding, clients cut management and tech costs and make themselves fl exible in managing digital investments, reaching a sensible competitive advantage. ADDING, THE PLATFORM OF PLATFORMS
connects all the dots, empowering brands to reach the maximum possible ef fi ciency of their marketing spend. DATA MANAGEMENT AD OPERATIONS ORCHESTRATION CHANNEL CONTENT ACTIVATION PLATFORM MEDIA ANALYTICS CROSS CHANNEL ANALYTICS AUDIENCE RATING SOCIAL LISTENING ATTRIBUTION WEB ANALYTICS AUDIENCE DISPLAY VIDEO SEARCH SOCIAL AD SERVER DCO WORKFLOW MGMT CMS PERSONALIZATION CDP DATA LAKE ADVERTISING EMAIL SMS PUSH NOTIFICATION WEB OPTIMIZATION JOURNEY BUILDER MARKETING AUTOMATION DISPLAY VIDEO SEARCH SOCIAL MAIL WEBSITE MOBILE ORCHESTRATING ALL DIGITAL CHANNELS BRAND SAFETY DMP DATA SUPPLIERS NATIVE RADIO DIGITAL OUT OF HOME ADDRESSABLE TV NATIVE DDOOH ADDRESSABLE TV PROGRAMMATIC RADIO
generate a new asset: advertising equity, the value that is produced by insourcing resources and the data produced by advertising: • Campaign KPIs and settings • Historical channel Ad costs • Medi mix models • Product performance analysis • Best performing channels This is big data signals that keeps building up in order to adapt and capitalise on your advertising expenditure turning it into a real Equity Asset. Campaign KPIs and settings Media mix models Best performing channels History channel Ad costs Product performance analysis by market
in real- time, generating recommendations to optimise campaign KPI. Integration Layer Plug-and-play integration layers with best-of-breed activation platforms offer the best choice and fl exibility to reach your consumers Insights Layer A uni fi ed view into the full funnel. The power of a single tracking system that generates useful insights to drive higher ROAS Campaign Layer One platform for a full lifecycle campaign experience: plan, forecast, activate and manage multi-channel/ platform campaign from a single UI. THE FULL STACK
circular marketing engine for its clients. A data-driven engine enables Brands to utilise their own campaign data to change and shape the product design. Every campaign is a rich data mine for the company to optimise not just the media spend but all aspects of its product and services. THE CIRCULAR MARKETING ENGINE REPORTING & INSIGHTS OPTIMIZATION AUDIENCE RESPONSE ANALYSIS PRODUCT FEEDBACK MARKET ANALYSIS MEDIA PLANNING AUDIENCE SEGMENTATION CAMPAIGN EXECUTION
OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS DA CREARE Discover tech and media available from a list of best of breed platforms and easily connect them to all your accounts or create new ones. You will be able to manage all your media-buying from one interface and gain comprehensive control of your budget. Forthcoming We will add reviews and suggestions to the platforms’ cards so that users will be able to evaluate feasible integrations in more detail.
strategy of your creative project. Thanks to this function you will be able to store all the essential information in one place adding referral docs and slide decks, while de fi ning goals and KPIs. Forthcoming The media mix will be highly customizable along the whole funnel. Users will be able to customize goals, budget and channels for every step of the campaign lifecycle. CAMPAIGN BRIEF INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
2nd and 3rd party audiences. Monitor audience performance and set the best audience for your campaign, activating the best cluster on any platform of choice. Forthcoming You will soon start discovery your consumer from social listening and clone your instant audience across all ad- tech. AUDIENCE DISCOVERY INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
save time by fi nding all information you need already available in the platform (pricing, forecasts, etc.) and collaborate with your colleagues and share comments. Forthcoming After ingesting your past media plans, the platform's Machine Learning algorithm will produce a predictive plan with a forecast of performance by each channel! MEDIA PLANNING INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
in seconds. Adding allows you to manage each channel from one single interface with no need to open any other ad-tech platform. Everything is done here at the deepest level of each platform. Forthcoming Adding's AI will automatically con fi gure your campaign, and you will no longer need to spend time setting up your campaign. CAMPAIGN SETTINGS INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
human errors! Traf fi cking your campaign has never been so easy. Your media plan is automatically set for ad server con fi guration with all the necessary parameters needed to launch your campaign! Forthcoming A set of alerts will allow you to stay informed about how your campaign performs across all media and channels. TRAFFIC & AD OPS INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
fl ight campaign. Our engine is continually ingesting campaign data in real-time and calculates the best next action to apply to your strategy. Forthcoming The new "What If" feature will be able to predict how your desired changes will impact the campaign's KPIs. No more guessing blindly. OPTIMIZATION INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS
campaigns. Adding's Insights Dashboards let you easily check goals, progress, and performance on each channel without spending hours collecting and normalising campaign results from scattered sources. Forthcoming Soon we will release a custom insight dash board that will allow you to create your own data visualisation for a unique experience. INTEGRATION CAMPAIGN BRIEF AUDIENCE DISCOVERY PLANNING CAMPAIGN SETTINGS AD OPERATIONS OPTIMIZATION CAMPAIGN REPORTING & ANALYTICS REPORTING & INSIGHT
on Media investment. PREDICTION Let AI forecast results to improve media planning and accuracy predicting exact costs and results achievements. FINANCIAL MANAGEMENT Track all the costs, revenues and margins associated with online advertising and manage your plan/prediction with more accuracy. 35% 85% 35% MEDIA COST EFFICIENCY TIME SAVING TIME SAVING *Estimation based on internal research on active projects 35% GOVERNANCE Have a comprehensive view of your media strategy and define the allocation of the budget by channel at all levels of your organisation. 50% AUTOMATION Eliminate time-consuming tasks by automating campaign lifecycle activities, freeing up time for more profitable activities. 40% VENDOR MANAGEMENT Enable procurement with a full understanding of current and past investments by media player facilitating vendor management process. up to up to up to up to APPLICABLE TO HEAD OF MEDIA, MEDIA STRATEGIST AND MEDIA PLANNERS REDUCED CPX OR INCREASED SALES VOLUME BASED ON CURRENT USE CASES APPLICABLE TO PROCUREMENT AND MEDIA DIVISION IN MEDIA VENDOR MANAGEMENT 99,4% Planner Adding APPLICABLE TO PLANNERS, SPECIALISTS AND TRAFFICKERS TIME SAVING TIME SAVING CPX / SALES VOLUME APPLICABLE TO ACCOUNTING AND FINANCIAL ANALYSTS
Account Executive Biddable Specialists Programmatic Specialists Technical Account Managers BEST IN CLASS DIGITAL TEAM Strategic Planning Audience Strategy SEM Social Programmatic Traf fi cking Analytics and Insight TEAM SKILLS A team of experienced, certi fi ed professionals provides full support for campaign setup and execution: • DV360, Search, Social and Google Marketing Program Certi fi ed • Facebook Blueprint Certi fi ed • Adobe Marketing & Oracle Bluekai Certi fi ed 3 15 8 15 15 6 5
to drive client towards the continuous pursuit of communication ef fi ciency and excellence. We provide turn-key consulting offering market scenario analysis, competitive benchmarking thus providing brands with valuable and actionable insights to support the implementation of brand communication and optimize ROAS. FORECASTS AND ANALYTICAL MODELS COMPETITIVE ANALYSES Analyze Build Discover Analyze competition to identify threats and opportunities Discover key market trends and opportunities Build econometric models to enable predictability AC C E S S TO B E S T- O F - B R E E D R E S E A RC H TO O L S
carmenintech
chrisshort
kimpetersen
chrislema
thirion
lara
dougneiner
mclloyd
szymonslowik
eitanlees
skipperchong
inesmontani
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