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Who will build the Internet?
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Michael J. Metts
March 20, 2015
Technology
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Who will build the Internet?
Talk given during Com Con at SAU on March 20, 2015.
Michael J. Metts
March 20, 2015
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Transcript
Who will build the Internet?
A little about me.
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The Internet is made of words.
Source: 37Signals - Reminder: Design is still about words
Source: 37Signals - Reminder: Design is still about words
Source: 37Signals - Reminder: Design is still about words
What kinds of words?
Let’s talk about clickhole.com
Shocking: A Harrowing Look At Our Nation’s Underfunded Planet Hollywoods
This Man Ate Nothing But McDonald’s For An Entire Meal
7 David Bowie Pics That Are So Impossibly Cool They
Need To Be Offset With Tax Forms
COM 212 - Rhetoric
Persuade anyone using these three weird tricks
COM 214 - Communication Theory
Ten things you never knew about how people interact with
each other
COM 356 - Popular Culture
Find out what Tom Hanks and Joel Osteen have in
common
None
You are the product.
None
Everyone is a publisher.
What should you do for work?
Build the Internet.
The Content Strategist
FMCUSA
How often is this updated? What’s the purpose? Who is
your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?
Listen.
“Our goal is to connect the local church to the
rest of the denomination.”
None
Social
None
Audit
None
Data
5x increase in page views. 2x increase in visitors. A
cohesive message. Teamwork. Strategy.
Some more internet jobs for communication professionals: - UX Designer
- Digital Strategist - Social Media Manager - Digital Media Producer
How do you get these jobs?
1. Do the work 2. Tell a story 3. Learn
publicly
Be roaring lambs.
“The medium is the message.” - Marshall McLuhan
“You are the light of the world.” - Jesus Christ