Who will build the Internet?

Talk given during Com Con at SAU on March 20, 2015.

1. Who will build the Internet?
2. A little about me.
9. The Internet is made of words.
10. Source: 37Signals - Reminder: Design is still about words
11. Source: 37Signals - Reminder: Design is still about words
12. Source: 37Signals - Reminder: Design is still about words
13. What kinds of words?
14. Let’s talk about clickhole.com
15. Shocking: A Harrowing Look At Our Nation’s Underfunded Planet Hollywoods
16. This Man Ate Nothing But McDonald’s For An Entire Meal
17. 7 David Bowie Pics That Are So Impossibly Cool They Need To Be Offset With Tax Forms
18. COM 212 - Rhetoric
19. Persuade anyone using these three weird tricks
20. COM 214 - Communication Theory
21. Ten things you never knew about how people interact with each other
22. COM 356 - Popular Culture
23. Find out what Tom Hanks and Joel Osteen have in common
25. You are the product.
27. Everyone is a publisher.
28. What should you do for work?
29. Build the Internet.
30. The Content Strategist
31. FMCUSA
32. How often is this updated? What’s the purpose? Who is your audience? Where does this live? What message are you trying to communicate? What are your goals? Who owns this content? What could we do without? When is this archived? Who writes this?
33. Listen.
34. “Our goal is to connect the local church to the rest of the denomination.”
36. Social
38. Audit
40. Data
41. 5x increase in page views. 2x increase in visitors. A cohesive message. Teamwork. Strategy.
42. Some more internet jobs for communication professionals: - UX Designer - Digital Strategist - Social Media Manager - Digital Media Producer
43. How do you get these jobs?
44. 1. Do the work 2. Tell a story 3. Learn publicly
45. Be roaring lambs.
46. “The medium is the message.” - Marshall McLuhan
47. “You are the light of the world.” - Jesus Christ