Interface components like buttons, menus, errors, and confirmation messages are built with words, and it’s remarkable how much a consistent voice and tone matter. Are you using an efficient, informative voice, or do you sound more like a quirky, lovable goofball? The appropriate voice builds trust, increases retention, humanizes interactions, and ultimately drives conversions and other business goals.
Drawing on their experience writing and designing for digital products, Andy and Michael will help you develop frameworks to explore and document how voice and tone affect the different aspects of your product, brand, website, or service.
This session will cover three primary things:
- Discovery: Learn about voice and tone variants so you can understand how to match them to your company or product. Find out how to facilitate meaningful feedback from your audience and stakeholders as you develop your voice.
- Design: Explore how tone should change based on what your users are going through, then apply your tone decisions practically by creating a prototype.
- Testing: See how to get data about how well your voice and tone decisions are working through testing and research.