My Vote My Right

My Vote My Right

A Social Media campaign for Voter awareness in India.

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mnagarajan

June 02, 2012
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Transcript

  1. 2.

    Speak their Language: Connect • Spread a message • Go

    where our audience are • Speak in their language and • Provide a platform to them. 7/3/2012 2
  2. 3.

    Objectives of the Campaign • Awareness creation and education •

    Community Building – Develop thought leaders and champions who will evangelize Voting • Create a buzz about participating in Elections. • Change perception of Voting as a duty to Voting as cool. 7/3/2012 3
  3. 4.

    Why Youth Voters? • Youth Voters are those voters in

    the age group of 18 to 25 years. Most of the Voters in this age group are first time voters. • There is no formal or informal mechanism to prepare the Voters to perform their Democratic duties. 7/3/2012 4
  4. 5.

    Why this campaign • Instill a sense of belongingness •

    Make aware of rights and duties • Realise the importance of Ethical Voting • Enable conversation among Youth on their Democratic rights and duties. 7/3/2012 5
  5. 7.

    Online strategy • Creation of the Team • Development of

    Portal – MyVoteMyRight.com • Yes – its available • Design of creatives, developing portal content viz. forms, FAQs, Audio, Videos, infographics • Creating Social Media accounts • Creating process for engagement online – viz comments, replies. 7/3/2012 7
  6. 8.

    Engagement • Reply to User Comments – on website, facebook

    page, twitter • User submitted articles, videos, photos – evaluated and uploaded. • Articles by eminent persons on Electoral issues – viz Journalists, thought Leaders and Youth themselves. • Experience sharing among the youth via discussion forum. 7/3/2012 8
  7. 13.

    Why Online • Primarily its an online initiative to harness

    the power of Social Media Networks like Facebook, Twitter and LinkedIn. • Majority of College Students and youth in the category access these Social Networks with Facebook being the leading network. 7/3/2012 13
  8. 14.

    Tata Consultancy Survey - findings • 85% teenagers have a

    Facebook account, • 43% are on Orkut, • 30% are on Twitter, and • 27% have an account on other social networking websites. • The key insight is……….that 7/3/2012 14
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    • In Delhi, 96% of those surveyed had a Facebook

    account, dramatically up from 24% in 2009; • In Mumbai, 97% had a Facebook account, as compared to 40% in 2009. 24% 40% 96% 97% 0% 20% 40% 60% 80% 100% 120% 2009 2011 7/3/2012 15
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    Content Generation • Content will be generated in the form

    of Posters, Wallpapers, Audio jingles, Video clips which have high virality. • PDF forms - download • Online query service (integrated with ceogujarat.gov.in website) • FAQs • Online Voting – awareness videos • Course modules on Ethical Voting aspects 7/3/2012 16
  11. 17.

    Offline Activities • Once the attention is mobilised in online

    networks it will be supplemented with offline activities like Workshops and competitions and fests in Colleges. • Poster Design Contest • Slogan Contest • Quiz • Essay Contest 7/3/2012 17
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    • Does not know anything about voting except whats shown

    on TV Attains 18 years • Needs to know - why should i vote, where is my name in Voter list, where is my Polling Station. College enrols name in EIPC • Are my friends having their EPICs EPIC is received • Ethical Voting !?! • Discuss with friends and elders ? Poll announced, Watches TV, Reads NewsPaper and discusses wth Friends • Go and vote based some impressions generated accidentally • No application of thought.....similar to "Share Market Investment" • Mass Gambling...... On Voting Day simply votes to some random Symbol. 7/3/2012 19
  13. 21.

    Future Plans • This portal will be handed over to

    ECI for continual update and maintenance. • Evolve as an Online resource and reference portal for all matters relating to Elections – in Common Man’s language. • Crowdsource expenditure monitoring – mobile apps which will help people report irregularities by posting pictures, videos or email. 7/3/2012 21