Community Building – Develop thought leaders and champions who will evangelize Voting • Create a buzz about participating in Elections. • Change perception of Voting as a duty to Voting as cool. 7/3/2012 3
the age group of 18 to 25 years. Most of the Voters in this age group are first time voters. • There is no formal or informal mechanism to prepare the Voters to perform their Democratic duties. 7/3/2012 4
Make aware of rights and duties • Realise the importance of Ethical Voting • Enable conversation among Youth on their Democratic rights and duties. 7/3/2012 5
Portal – MyVoteMyRight.com • Yes – its available • Design of creatives, developing portal content viz. forms, FAQs, Audio, Videos, infographics • Creating Social Media accounts • Creating process for engagement online – viz comments, replies. 7/3/2012 7
page, twitter • User submitted articles, videos, photos – evaluated and uploaded. • Articles by eminent persons on Electoral issues – viz Journalists, thought Leaders and Youth themselves. • Experience sharing among the youth via discussion forum. 7/3/2012 8
the power of Social Media Networks like Facebook, Twitter and LinkedIn. • Majority of College Students and youth in the category access these Social Networks with Facebook being the leading network. 7/3/2012 13
Facebook account, • 43% are on Orkut, • 30% are on Twitter, and • 27% have an account on other social networking websites. • The key insight is……….that 7/3/2012 14
account, dramatically up from 24% in 2009; • In Mumbai, 97% had a Facebook account, as compared to 40% in 2009. 24% 40% 96% 97% 0% 20% 40% 60% 80% 100% 120% 2009 2011 7/3/2012 15
of Posters, Wallpapers, Audio jingles, Video clips which have high virality. • PDF forms - download • Online query service (integrated with ceogujarat.gov.in website) • FAQs • Online Voting – awareness videos • Course modules on Ethical Voting aspects 7/3/2012 16
networks it will be supplemented with offline activities like Workshops and competitions and fests in Colleges. • Poster Design Contest • Slogan Contest • Quiz • Essay Contest 7/3/2012 17
on TV Attains 18 years • Needs to know - why should i vote, where is my name in Voter list, where is my Polling Station. College enrols name in EIPC • Are my friends having their EPICs EPIC is received • Ethical Voting !?! • Discuss with friends and elders ? Poll announced, Watches TV, Reads NewsPaper and discusses wth Friends • Go and vote based some impressions generated accidentally • No application of thought.....similar to "Share Market Investment" • Mass Gambling...... On Voting Day simply votes to some random Symbol. 7/3/2012 19
ECI for continual update and maintenance. • Evolve as an Online resource and reference portal for all matters relating to Elections – in Common Man’s language. • Crowdsource expenditure monitoring – mobile apps which will help people report irregularities by posting pictures, videos or email. 7/3/2012 21