Speeding up Tests with Creativity and Behavioral Science

Transcript

1. Moncef Belyamani / ParisRB / 2.18.20 Speeding up Tests with

   Creativity and Behavioral Science

2. Moncef Belyamani he/him @monfresh moncefbelyamani.com moncef@truss.works

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8. Immediate Return

9. Delayed Return

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16. 16.77 seconds

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19. 0.03745 seconds

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27. Before: 18 minutes

28. After: 6.5 minutes

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34. 86 09 $86 $9 no yes $38 $12

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36. 3 person-weeks saved per year!

37. Framing Effect & Loss Aversion

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40. Consequences > Benefits

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46. Make it difficult easy

47. Commitment Device

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54. The great majority of people in your local area pay

    their tax on time. Most people with a debt like yours have paid it by now.
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65. Slides: tinyurl.com/monfresh Merci!

66. References and further reading

67. Anchoring Bias Framing Effect Immediate vs Delayed Return, Present Bias

    Atomic Habits, Chapter 15 Humans Wired to Respond to Short-Term Problems The Battle Between Your Present and Future Self The Evolution of Anxiety https://jamesclear.com/time-inconsistency Pareto Principle, 80/20 Rule https://en.wikipedia.org/wiki/Pareto_principle MIT Experiment: Predictably Irrational, Chapter 2 Thinking, Fast and Slow, Chapter 11 https://www.youtube.com/watch?v=5k6U4roEnbE http://www.eucim-te.eu/data/dppsenglich/File/PDFSStudien/PSPB_32(1).pdf Nudge, Chapter 1, pp 36-37 Thinking, Fast and Slow, Chapter 34 https://thedecisionlab.com/biases/framing-effect https://www.reddit.com/r/Showerthoughts/comments/clkc7a/a_5_second_unskippable_ad_feels_longer_than_5/ Loss Aversion Thinking, Fast and Slow, Chapters 26-28

68. Social Norms Atomic Habits, Chapter 9 Nudge, Chapters 3, 19

    UK tax study: https://www.nber.org/papers/w20007.pdf Commitment Device Atomic Habits, Chapter 14 Victor Hugo Recounted by a Witness of His Life https://languor.us/victor-hugo-working-naked-story-myth-or-fact More Articles and Talks Atomic Habits Bonus Chapter: How to Apply These Ideas to Business https://regpaq.com/atomic-habits-review-notes-lessons Dan Ariely TED talk: How to change your behavior for the better Information Displays That Change Driver Behavior https://www.atlassian.com/blog/productivity/cognitive-bias-examples The Cognitive Biases Tricking Your Brain Caseflow repo https://github.com/department-of-veterans-affairs/caseflow Images All images in the PDF link to their source Code samples generated with https://carbon.now.sh/