doesn’t want to be a saver? But my Spidey-sense is tingling… what’s going on under the hood? Is this app trying to tell me “Let-us-do-the-hard-Calculus- homework-for-you-don’t- worry-your-pretty-head- about-it?” Kinda seems that way.
know in the app store copy, which kind of made Digit seem like a bank. (Which it kinda is, because Digit is opening an account for you in this flow). OK, it’s Blue Time! Whoah gang. We went from flirty winking Digit to stern Bank icon, without any visual cueing of how the app will interact with “Bank.”
ease-of-use icon instead. Easy access to funds == safe, legit business. At this point, I’m worried about security and safety—this visual cue doesn’t put that at ease at all…
FinTech onboarding, and there’s a missed opportunity here to educate the consumer on why that’s important. Glad there was some education on what to expect with Bank before account creation— that’s nicely done.
little freaked out. The copy should should say that this will allow us to transfer money to and from bank (using ACH rails). Unclear what the state relationship is between the six-digit code above and the “Verify Your Number” button here.
Systems in the US by Carol Coye Benson. They are the rails behind US FinTech services PayPal and Venmo. ACH is slow (several days) aiming for same- day settlement, but aren’t quite there yet. ACH enables push and pull transactions between accounts. ACH is a system owned by banks that lets them talk to each other. But while we’re here…
newbies a familiar context, instead of generic Gloomy Bank… Large, familiar icons, easily clickable… OK—I’m beginning to feel like Digit knows what it’s doing and is connected with legit banks.
the omniscient Digit? Rut-roh. Thanks, but I’m going to want to use your product and understand its value before I tell my pals. No hard feelings? Thought I was “all set” but let’s see where “DONE” gets us…
First 10 days: What people with similar savings patterns have saved. Coveted things: what people spend their digit savings on. Assess what kind of saver I think I am vs. what I actually am—you have all my bank data, after all.
whole enterprise. I should feel secure, confident, and any sense of trust should be built with features over time. Now I’m like “WTF is this Zebra doing with my money?” Instead, zebra costume. Huh.
What does someone who saves $50 a month eventually become? Put another way, why I am I doing this? While I really like the reminders…. they expose users to seeing their balance regularly…
customer experiences a success or reaches the next win. Otherwise it’s disorienting and I’m learning that everything around money is a “dope” joke. And saving money is hard, it takes some effort.
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